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Choice Models in Marketing: Economic Assumptions, Challenges and Trends (Foundations and Trends in Marketing) - Sandeep R. Chandukala, Jaehwan Kim, Thomas Otter
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Sandeep R. Chandukala, Jaehwan Kim, Thomas Otter:
Choice Models in Marketing: Economic Assumptions, Challenges and Trends (Foundations and Trends in Marketing) - Paperback

2008, ISBN: 1601981643

[SR: 9634376], Paperback, [EAN: 9781601981646], Now Publishers Inc, Now Publishers Inc, Book, [PU: Now Publishers Inc], 2008-09-02, Now Publishers Inc, 268290, Management, 659904, Balanced Scorecard, 268302, Budgeting & Finance, 659902, Business Process Reengineering, 659908, Call Centre Management, 659906, Change Management, 659910, Distribution, 659912, Human Resources, 268305, Information Management, 659926, Knowledge Management, 268098, Management Accounting, 268295, Management Science, 659930, Management Skills, 268306, Office Management, 268296, Operational Research, 268297, Organisational Theory & Behaviour, 268308, Production & Quality Control, 268298, Project Management, 268309, Purchasing & Supply, 268299, Quality Assurance & Total Quality Management, 268321, Sales & Marketing Management, 659964, Six Sigma, 268150, Strategy, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books, 268322, Market Research, 268314, Sales & Marketing, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books, 268326, Research, 268314, Sales & Marketing, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books

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Choice Models in Marketing: Economic Assumptions, Challenges and Trends (Foundations and Trends(r) in Marketing) - Sandeep R. Chandukala, Jaehwan Kim, Thomas Otter
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Sandeep R. Chandukala, Jaehwan Kim, Thomas Otter:
Choice Models in Marketing: Economic Assumptions, Challenges and Trends (Foundations and Trends(r) in Marketing) - Paperback

ISBN: 1601981643

[SR: 13279337], Paperback, [EAN: 9781601981646], Now Publishers Inc, Now Publishers Inc, Book, [PU: Now Publishers Inc], Now Publishers Inc, Book by Chandukala, Sandeep R., Kim, Jaehwan, Otter, Thomas, 2683, Management, 2675, Management & Leadership, 3, Business & Money, 1000, Subjects, 283155, Books, 2709, Research, 2702, Marketing, 2698, Marketing & Sales, 3, Business & Money, 1000, Subjects, 283155, Books, 491624, Marketing, 468220, Business & Finance, 465600, New, Used & Rental Textbooks, 2349030011, Specialty Boutique, 283155, Books, 684248011, Management, 468220, Business & Finance, 465600, New, Used & Rental Textbooks, 2349030011, Specialty Boutique, 283155, Books

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Choice Models in Marketing: Economic Assumptions, Challenges and Trends (Foundations and Trends(r) in Marketing) - Sandeep R. Chandukala, Jaehwan Kim, Thomas Otter
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Sandeep R. Chandukala, Jaehwan Kim, Thomas Otter:
Choice Models in Marketing: Economic Assumptions, Challenges and Trends (Foundations and Trends(r) in Marketing) - Paperback

ISBN: 1601981643

Taschenbuch, [EAN: 9781601981646], Foundations and Trends(R) in M, Foundations and Trends(R) in M, Book, [PU: Foundations and Trends(R) in M], Foundations and Trends(R) in M, 58302011, Management, 58298011, Management & Führung, 58173011, Business, Karriere & Geld, 54071011, Genres, 52044011, Fremdsprachige Bücher, 58325011, Forschung, 58319011, Marketing, 58316011, Marketing & Verkauf, 58173011, Business, Karriere & Geld, 54071011, Genres, 52044011, Fremdsprachige Bücher

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Choice Models in Marketing: Economic Assumptions, Challenges and Trends (Foundations and Trends in Marketing) - Chandukala, Sandeep R.; Kim, Jaehwan; Otter, Thomas
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Chandukala, Sandeep R.; Kim, Jaehwan; Otter, Thomas:
Choice Models in Marketing: Economic Assumptions, Challenges and Trends (Foundations and Trends in Marketing) - Paperback

2008, ISBN: 1601981643

ID: 22421584442

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Choice Models in Marketing - Jaehwan Kim; Thomas Otter; Sandeep R. Chandukala
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Jaehwan Kim; Thomas Otter; Sandeep R. Chandukala:
Choice Models in Marketing - Paperback

2008, ISBN: 9781601981646

ID: 9599173

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Details of the book
Choice Models in Marketing

Choice Models in Marketing examines recent developments in the modeling of choice for marketing and reviews a large stream of research currently being developed by both quantitative and qualitative researches in marketing. Choice in marketing differs from other domains in that the choice context is typically very complex, and researchers' desire knowledge of the variables that ultimately lead to demand in marketplace. The marketing choice context is characterized by many choice alternatives. The aim of Choice Models in Marketing is to lay out the foundations of choice models and discuss recent advances. The authors focus on aspects of choice that can be quantitatively modeled and consider models related to a process of constrained utility maximization. By reviewing the basics of choice modeling and pointing to new developments, Choice Models in Marketing provides a platform for future research.

Details of the book - Choice Models in Marketing


EAN (ISBN-13): 9781601981646
ISBN (ISBN-10): 1601981643
Paperback
Publishing year: 2008
Publisher: Now Publishers,
100 Pages
Weight: 0,150 kg
Language: eng/Englisch

Book in our database since 07.03.2010 19:55:28
Book found last time on 05.11.2017 21:11:19
ISBN/EAN: 9781601981646

ISBN - alternate spelling:
1-60198-164-3, 978-1-60198-164-6


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