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The Curse of the Mogul: What's Wrong with the World's Leading Media Companies - Knee, Jonathan A. / Greenwald, Bruce C. / Seave, Ava
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Knee, Jonathan A. / Greenwald, Bruce C. / Seave, Ava:

The Curse of the Mogul: What's Wrong with the World's Leading Media Companies - used book

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If Rupert Murdoch and Sumner Redstone are so smart, why are their stocks long-term losers? We live in the age of big Media, with the celebrity moguls telling us that "content is king." B… More...

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ISBN: 9781591843900

If Rupert Murdoch and Sumner Redstone are so smart, why are their stocks long-term losers? We live in the age of big Media, with the celebrity moguls telling us that "content is king."… More...

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Knee, Jonathan A.; Greenwald, Bruce C.; Seave, Ava:
The Curse of the Mogul: What's Wrong with the World's Leading Media Companies - Paperback

ISBN: 9781591843900

Portfolio. PAPERBACK. 1591843901 *BRAND NEW* Ships Same Day or Next! . New., Portfolio

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Knee, Jonathan A.; Greenwald, Bruce C.; Seave, Ava:
The Curse of the Mogul: What's Wrong with the World's Leading Media Companies - Paperback

ISBN: 1591843901

[EAN: 9781591843900], Neubuch, [PU: Portfolio], 1591843901 Brand New Book

NEW BOOK. Shipping costs: EUR 24.09 Broad Street Books, Branchville, NJ, U.S.A. [52317170] [Rating: 5 (von 5)]
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Greenwald, Bruce C.; Knee, Jonathan A.; Seave, Ava:
The Curse of the Mogul - used book

ISBN: 1591843901

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The Curse Of The Mogul: What's Wrong With The World's Leading Media Companies
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ISBN:

9781591843900


If Rupert Murdoch and Sumner Redstone are so smart, why are their stocks long-term losers? We live in the age of big Media, with the celebrity moguls telling us that "content is king." But for all the excitement, glamour, drama, and publicity they produce, why can't these moguls and their companies manage to deliver better returns than you'd get from closing your eyes and throwing a dart? "The Curse of the Mogul" lays bare the inexcusable financial performance beneath big Media's false veneer of power. By rigorously examining individual media businesses, the authors reveal the difference between judging a company by how many times its CEO is seen in SunValley and by whether it generates consistently superior profits. The book is packed with enough sharp-edged data to bring the most high-flying, hot-air filled mogul balloon crashing down to earth.

Details of the book - The Curse Of The Mogul: What's Wrong With The World's Leading Media Companies


EAN (ISBN-13): 9781591843900
ISBN (ISBN-10): 1591843901
Paperback
Publishing year: 2011
Publisher: Portfolio
312 Pages
Weight: 0,274 kg
Language: eng/Englisch

Book in our database since 2011-03-24T09:35:09-04:00 (New York)
Detail page last modified on 2021-07-06T13:00:17-04:00 (New York)
ISBN/EAN: 9781591843900

ISBN - alternate spelling:
1-59184-390-1, 978-1-59184-390-0

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