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Online Promotions: Winning Strategies and Tactics - Carmody, Bill
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Carmody, Bill:
Online Promotions: Winning Strategies and Tactics - new book

ISBN: 9781582751320

"Bill Carmody has collected more useful information about online promotions than anyone, ever. We made this stuff up as we went along. Bill wrote it down. I can't imagine someone even considering doing an online sweepstakes or game of skill without reading this book first." -Seth Godin, creator of the world's first online promotion (in 1989) Author of "Purple Cow" and "Free Prize Inside" "Effective promotions drive sales Knowledge about promotions is money. Bill Carmody shows you how online promotions can integrate your marketing efforts and measure their effectiveness. He offers a bag full of practical and strategic tips that will change the way you approach the www.promotions space." - Tim Sanders, author of "Love is the Killer App: How to Win Business and Influence Friends" and Leadership Coach at Yahoo Inc. Online Promotions: Winning Strategies and Tactics Carmody, Bill "Bill Carmody has collected more useful information about online promotions than anyone, ever. We made this stuff up as we went along. Bill wrote it down. I can't imagine someone even considering doing an online sweepstakes or game of skill without reading this book first." -Seth Godin, creator of the world's first online promotion (in 1989) Author of "Purple Cow" and "Free Prize Inside" "Effective promotions drive sales Knowledge about promotions is money. Bill Carmody shows you how online promotions can integrate your marketing efforts and measure their effectiveness. He offers a bag full of practical and strategic tips that will change the way you approach the www.promotions space." - Tim Sanders, author of "Love is the Killer App: How to Win Business and Influence Friends" and Leadership Coach at Yahoo! Inc.

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Online Promotions: Winning Strategies and Tactics - Bill Carmody
book is out-of-stock
(*)
Bill Carmody:
Online Promotions: Winning Strategies and Tactics - used book

ISBN: 1582751323

ID: 5474706

The only complete guide to creating and managing successful online promotions Attracting customers and driving sales in today's increasingly crowded, hyper-competitive online marketplace requires sophisticated new promotional techniques using a host of ever-evolving media tools. The first hands-on guide devoted exclusively to the subject, this book tells advertising and marketing professionals what they need to know to create and manage online promotions that pop. Drawing upon his experiences developing online promotions for Fortune 500 clients such as 3Com, AOL, Microsoft, Visa, and Xerox, expert Bill Carmody covers the latest thinking and practices in multi-brand promotions, advertising online promotional campaigns, data-gathering techniques, measuring performance, promotion follow-up, and much more. He also covers a wide range of important related issues, including international and cultural concerns, legal issues, privacy and security, and others. accounting,accounting and finance,advertising,business and finance,business and investing,business and management,computer science,computers and technology,direct,e-commerce E-Commerce, Black Forest Press

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Details of the book
Online Promotions: Winning Strategies and Tactics

"Bill Carmody has collected more useful information about online promotions than anyone, ever. We made this stuff up as we went along. Bill wrote it down. I can't imagine someone even considering doing an online sweepstakes or game of skill without reading this book first." -Seth Godin, creator of the world's first online promotion (in 1989) Author of "Purple Cow" and "Free Prize Inside" "Effective promotions drive sales Knowledge about promotions is money. Bill Carmody shows you how online promotions can integrate your marketing efforts and measure their effectiveness. He offers a bag full of practical and strategic tips that will change the way you approach the www.promotions space." - Tim Sanders, author of "Love is the Killer App: How to Win Business and Influence Friends" and Leadership Coach at Yahoo! Inc.

Details of the book - Online Promotions: Winning Strategies and Tactics


EAN (ISBN-13): 9781582751320
ISBN (ISBN-10): 1582751323
Publisher: Black Forest Press

Book in our database since 14.11.2007 11:41:04
Book found last time on 12.12.2016 21:11:18
ISBN/EAN: 9781582751320

ISBN - alternate spelling:
1-58275-132-3, 978-1-58275-132-0


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