ISBN: 9781541774483

A "detective story" that delivers key insights for any businessperson asking the questions: who really are our customers, why do we lose them, how do we regain them? ​Customers can … More...

A "detective story" that delivers key insights for any businessperson asking the questions: who really are our customers, why do we lose them, how do we regain them? ​Customers can be a mystery. Despite the availability of more data than ever before, everyone, from the CEO to salespeople in the field, struggles to understand who their customers really are, what they want, why they lose them, and how to regain them. To solve this challenge, start by thinking like a market detective. David Scott Duncan shows how in his entertaining and instructive tale of Tazza, a fictional regional chain of Boston-based cafes trying to go big time. The only problem: sales are declining at several key stores and they can't figure out why. The cast of characters include Cate Forrest, Tazza's CEO, Alex Baker, a "market detective," Jordan Sims, a young computer whiz at Tazza, and Ed Amato, the "mayor" of Tazza - their most loyal customer - who has stopped visiting their stores. Through their investigation, the team discovers why the "Mayor" has fired Tazza, a revelation that leads to the "a-ha moment" that enables the company to get its ship in order. The key lesson of the Tazza story is a simple, powerful idea that upends how most businesses view their customers. Customers have "jobs to be done". They "hire" companies to solve these jobs and "fire" them when unhappy. Duncan's fresh way of thinking about how to understand your customers provides an innovative path for solving whatever market mysteries you face. E-Book, PublicAffairs<

ISBN: 9781541774483

“A page-turner that reads like a mystery”​ (Mark Bertolini, former chairman and CEO, Aetna) that delivers key insights to the questions: who really are our customer… More...

“A page-turner that reads like a mystery”​ (Mark Bertolini, former chairman and CEO, Aetna) that delivers key insights to the questions: who really are our customers, why do we lose them, how do we regain them? Customers can be a mystery. Despite the availability of more data than ever before, everyone, from the CEO to salespeople in the field, struggles to understand who their customers really are, what they want, why they lose them, and how to regain them. To crack the case, start thinking like a market detective. David Scott Duncan shows how in his entertaining story of Tazza, a fictional chain of cafes with declining sales and leaders urgently seeking to understand why. The vivid characters of Tazza’s market detective force come to their aha moment when they finally understand why their most loyal customers walked out the door—and how they can get them back. The core of the Tazza story is a simple, powerful idea that upends how most businesses view their customers. Customers have “jobs to be done.” They “hire” companies to solve a problem or fulfill a need and “fire” them when unhappy. Duncan’s fresh way of thinking about how to understand your customers’ secret lives provides an innovative path for solving whatever market mysteries you face. Digital Content>E-books>Business>Leadership>Leadership, PublicAffairs Digital >16<

ISBN: 9781541774483

A detective story that delivers key insights for any businessperson asking the questions: who really are our customers, why do we lose them, how do we regain them?Customers can be a myste… More...

A detective story that delivers key insights for any businessperson asking the questions: who really are our customers, why do we lose them, how do we regain them?Customers can be a mystery. Despite the availability of more data than ever before, everyone, from the CEO to salespeople in the field, struggles to understand who their customers really are, what they want, why they lose them, and how to regain them.To crack the case, start thinking like a market detective.David Scott Duncan shows how in his entertaining story of Tazza, a fictional chain of cafes with declining sales and leaders urgently seeking to understand why. The vivid characters of Tazza’s market detective force come to their aha moment when they finally understand why their most loyal customers walked out the door—and how they can get them back.The core of the Tazza story is a simple, powerful idea that upends how most businesses view their customers. Customers have “jobs to be done.” They “hire” companies to solve a problem or fulfill a need and “fire” them when unhappy. Duncan’s fresh way of thinking about how to understand your customers’ secret lives provides an innovative path for solving whatever market mysteries you face. Digital Content>E-books>Business>Management & Motivation>Mgt,Leadership, PublicAffairs Digital >16<

ISBN: 9781541774483

A "detective story" that delivers key insights for any businessperson asking the questions: who really are our customers, why do we lose them, how do we regain them? Customers c… More...

A "detective story" that delivers key insights for any businessperson asking the questions: who really are our customers, why do we lose them, how do we regain them? Customers can be a mystery. Despite the availability of more data than ever before, everyone, from the CEO to salespeople in the field, struggles to understand who their customers really are, what they want, why they lose them, and how to regain them. To crack the case, start thinking like a market detective. David Scott Duncan shows how in his entertaining story of Tazza, a fictional chain of cafes with declining sales and leaders urgently seeking to understand why. The vivid characters of Tazza’s market detective force come to their aha moment when they finally understand why their most loyal customers walked out the door—and how they can get them back. The core of the Tazza story is a simple, powerful idea that upends how most businesses view their customers. Customers have “jobs to be done.” They “hire” companies to solve a problem or fulfill a need and “fire” them when unhappy. Duncan’s fresh way of thinking about how to understand your customers’ secret lives provides an innovative path for solving whatever market mysteries you face. Business, eBooks.com<

2021, ISBN: 9781541774483

PublicAffairs, Kindle Edition, 225 Seiten, Publiziert: 2021-05-04T00:00:00.000Z, Produktgruppe: Digital Ebook Purchas, Verkaufsrang: 1062265, Decision-Making & Problem Solving, Management… More...

PublicAffairs, Kindle Edition, 225 Seiten, Publiziert: 2021-05-04T00:00:00.000Z, Produktgruppe: Digital Ebook Purchas, Verkaufsrang: 1062265, Decision-Making & Problem Solving, Management & Leadership, Business & Money, Subjects, Books, Leadership & Motivation, Research, Marketing & Sales, Decision Making, Skills, Kindle eBooks, Categories, Kindle Store, Business & Investing, Whispersync for Voice, b5e29985-7514-40ad-9b55-3d1170c40c4a_8801, b5e29985-7514-40ad-9b55-3d1170c40c4a_0, Arborist Merchandising Root, b5e29985-7514-40ad-9b55-3d1170c40c4a_501, Whispersync for Voice 3.95, c9ab0db0-ffd3-4141-aeea-b80d1da24569_6501, c9ab0db0-ffd3-4141-aeea-b80d1da24569_0, Special Features Stores, Word Wise Enabled, c9ab0db0-ffd3-4141-aeea-b80d1da24569_1501, English Language Store, c9ab0db0-ffd3-4141-aeea-b80d1da24569_6101, v3 Testing Node2, c9ab0db0-ffd3-4141-aeea-b80d1da24569_2401, Format: Kindle eBook, PublicAffairs, 2021<