. .
English
United States
Similar books
More/other books that might be very similar to this book
Search tools
Sign in
Share this book on...
Book recommendations
Latest news
Tip from find-more-books.com
Advertising
FILTER
- 0 Results
Lowest price: 31.30 €, highest price: 42.93 €, average price: 37.50 €
Relationship Marketing - SAGE Publications
book is out-of-stock
(*)
SAGE Publications:

Relationship Marketing - new book

2010, ISBN: 9781446200315

ID: 10876640

Electronic Inspection Copy available for instructors hereThe relationship between a market and a consumer is complex. Far from simply an exchange of services there is an often complex transaction of feeling, meaning and experience. How does the study of relationship marketing interpret this? In this exciting new book the authors explore the factors of relationship marketing in its contemporary. Electronic Inspection Copy available for instructors hereThe relationship between a market and a consumer is complex. Far from simply an exchange of services there is an often complex transaction of feeling, meaning and experience. How does the study of relationship marketing interpret this? In this exciting new book the authors explore the factors of relationship marketing in its contemporary context, with the consumer in mind. From the experience of a football club supporter to experiences of gap year travel, to text messaging behaviour, and to using the library, the focus of this text is on the consumer perspective. From this angle, issues of relationship marketing, and its management, take on a new and exciting bearing. Topics examined include: frameworks for analyzing the consumer experience; consumer communities; issues of customer loyalty; the impact of ICT on relationship marketing; and the creative consumer. Each chapter is supported by - or based on - an in-depth case study, many of which are drawn from the authors' research. eBooks, Business, Finance & Law~~Business and Management~~Sales & Marketing, Relationship Marketing~~EBook~~9781446200315~~Gary Warnaby, Steve Baron, Tony Conway, , Relationship Marketing, Gary Warnaby, 9781446200315, SAGE Publications, 04/20/2010, , , , SAGE Publications

New book Hive.co.uk
MPN: , SKU 10876640 Shipping costs:zzgl. Versandkosten, plus shipping costs
Details...
(*) Book out-of-stock means that the book is currently not available at any of the associated platforms we search.
Relationship Marketing - Gary Warnaby
book is out-of-stock
(*)

Gary Warnaby:

Relationship Marketing - new book

ISBN: 9781446200315

Electronic Inspection Copy available for instructors hereThe relationship between a market and a consumer is complex. Far from simply an exchange of services there is an often complex transaction of feeling, meaning and experience. How does the study of relationship marketing interpret this? In this exciting new book the authors explore the factors of relationship marketing in its contemporary context, with the consumer in mind. From the experience of a football club supporter to experiences of gap year travel, to text messaging behaviour, and to using the library, the focus of this text is on the consumer perspective. From this angle, issues of relationship marketing, and its management, take on a new and exciting bearing. Topics examined include: frameworks for analyzing the consumer experience; consumer communities; issues of customer loyalty; the impact of ICT on relationship marketing; and the creative consumer. Each chapter is supported by - or based on - an in-depth case study, many of which are drawn from the authors' research. eBooks Business, Finance & Law~~Business and Management~~Sales & Marketing Relationship Marketing~~EBook~~9781446200315~~Gary Warnaby, Steve Baron, Tony Conway Relationship Marketing

New book [GBR] Hive.co.uk
Shipping costs:plus shipping costs
Details...
(*) Book out-of-stock means that the book is currently not available at any of the associated platforms we search.
Relationship Marketing - Baron,  Steve;Conway, Tony;Warnaby,  Gary
book is out-of-stock
(*)
Baron, Steve;Conway, Tony;Warnaby, Gary:
Relationship Marketing - new book

ISBN: 9781446200315

ID: 9781446200315

A Consumer Experience Approach, A Consumer Experience Approach, [KW: PDF ,SALES MARKETING] <-> <-> PDF ,SALES MARKETING

New book DE eBook.de
Sofort lieferbar (Download), E-Book zum Download Shipping costs: EUR 0.00
Details...
(*) Book out-of-stock means that the book is currently not available at any of the associated platforms we search.
Relationship Marketing - Steve Baron;  Tony Conway;  Gary Warnaby
book is out-of-stock
(*)
Steve Baron; Tony Conway; Gary Warnaby:
Relationship Marketing - new book

2010, ISBN: 9781446200315

ID: 26309596

A Consumer Experience Approach, eBook Download (PDF), eBooks, [PU: SAGE Publications Ltd]

New book Lehmanns.de
Shipping costs:Download sofort lieferbar, , Versandkostenfrei innerhalb der BRD (EUR 0.00)
Details...
(*) Book out-of-stock means that the book is currently not available at any of the associated platforms we search.