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Consumer Behavior and Culture: Consequences for Global Marketing and Advertising - Marieke K. De Mooij
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Marieke K. De Mooij:

Consumer Behavior and Culture: Consequences for Global Marketing and Advertising - Paperback

ISBN: 1412979900

[SR: 624189], Taschenbuch, [EAN: 9781412979900], SAGE PUBN, SAGE PUBN, Book, [PU: SAGE PUBN], SAGE PUBN, New, ship fast, delivered in 5 days in Germany No PO Box., 655586, Internationales… More...

Gebraucht. Shipping costs:Innerhalb EU, Schweiz und Liechtenstein (sofern Lieferung möglich). Versandfertig in 1 - 2 Werktagen. Die angegebenen Versandkosten können von den tatsächlichen Kosten abweichen. (EUR 3.00)

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Consumer Behavior and Culture: Consequences for Global Marketing and Advertising - Marieke K. De Mooij
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at Amazon.de (Intern. Bücher)
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Shipment: € 3.00

Marieke K. De Mooij:

Consumer Behavior and Culture: Consequences for Global Marketing and Advertising - Paperback

ISBN: 1412979900

[SR: 624189], Taschenbuch, [EAN: 9781412979900], SAGE PUBN, SAGE PUBN, Book, [PU: SAGE PUBN], SAGE PUBN, New, ship fast, delivered in 5 days in Germany No PO Box., 655586, Internationales… More...

Neuware. Shipping costs:Innerhalb EU, Schweiz und Liechtenstein (sofern Lieferung möglich). Versandfertig in 4 - 5 Werktagen. Die angegebenen Versandkosten können von den tatsächlichen Kosten abweichen. (EUR 3.00)

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Consumer Behavior and Culture: Consequences for Global Marketing and Advertising - Marieke K. de Mooij
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Marieke K. de Mooij:
Consumer Behavior and Culture: Consequences for Global Marketing and Advertising - new book

ISBN: 9781412979900

ID: 1915865797

The Second Edition presents an empirically-based model for integrating culture with consumer behaviour and contains the following updates: - A new chapter (Chapter 7) is included to bring… More...

No. 22856086. Shipping costs:, Lieferbar in 1 - 2 Wochen, DE. (EUR 0.00)

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Mooij, M. de:
Consumer Behavior and Culture Consequences for Global Marketing and Advertising - new book

ISBN: 9781412979900

ID: 79ecf78429ae5aca190a4114aaaf64ad

This second edition presents an empirically-based model for integrating culture with consumer behaviour and contains the following updates: a new chapter (Chapter 7) is included to bring … More...

new Shipping costs:zzgl. Versandkosten., plus shipping costs

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Consumer Behavior and Culture - Marieke de Mooij
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Marieke de Mooij:
Consumer Behavior and Culture - Paperback

ISBN: 9781412979900

Paperback, [PU: SAGE Publications Inc], The Second Edition presents an empirically-based model for integrating culture with consumer behaviour and numerous updates on the highly regarded … More...

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Details of the book
Consumer Behavior and Culture: Consequences for Global Marketing and Advertising

The Second Edition presents an empirically-based model for integrating culture with consumer behaviour and contains the following updates: - A new chapter (Chapter 7) is included to bring together the existing and new material on communication, culture, and media behaviour. - Implications to international marketing and advertising have been removed from the previous edition's Chapter 8 and are integrated in each chapter where appropriate, including relevant advertisements, so that students can understand the real-world implications of the research. - All data, charts, tables and additional material have been updated

Details of the book - Consumer Behavior and Culture: Consequences for Global Marketing and Advertising


EAN (ISBN-13): 9781412979900
ISBN (ISBN-10): 1412979900
Paperback
Publishing year: 2010
Publisher: SAGE PUBN
403 Pages
Weight: 0,637 kg
Language: eng/Englisch

Book in our database since 2011-04-25T16:23:04-04:00 (New York)
Detail page last modified on 2019-10-13T11:45:01-04:00 (New York)
ISBN/EAN: 9781412979900

ISBN - alternate spelling:
1-4129-7990-0, 978-1-4129-7990-0


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