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Hands-On Social Marketing : A Step-by-Step Guide to Designing Change for Good by Nedra Kline Weinreich - Nedra Kline Weinreich
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Hands-On Social Marketing : A Step-by-Step Guide to Designing Change for Good by Nedra Kline Weinreich - used book

ISBN: 9781412953696

This book shows students and practitioners how to develop social marketing programs through a simple, six-step process of strategic planning and design. Nedra Kline Weinreich starts by in… More...

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Hands-On Social Marketing: A Step-by-Step Guide to Designing Change for Good - Weinreich, Nedra Kline
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Weinreich, Nedra Kline:

Hands-On Social Marketing: A Step-by-Step Guide to Designing Change for Good - Paperback

2010, ISBN: 9781412953696

SAGE Publications, Inc, Paperback, Auflage: Second, 328 Seiten, Publiziert: 2010-10-12T00:00:01Z, Produktgruppe: Book, 0.77 kg, Verkaufsrang: 3504452, Brands & Corporate Identity, Sales &… More...

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Weinreich, Nedra Kline:
Hands-On Social Marketing: A Step-by-Step Guide to Designing Change for Good - Paperback

2010

ISBN: 9781412953696

SAGE Publications, Inc, 2010. Paperback. Good. Disclaimer:Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality … More...

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Hands-On Social Marketing - Nedra Kline Weinreich
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Hands-On Social Marketing - Paperback

ISBN: 9781412953696

Paperback, [PU: SAGE Publications Inc], Building on the success of the previous edition, Hands-On Social Marketing, Second Edition demystifies the process of developing and implementing a… More...

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Weinreich, Nedra Kline:
Hands-On Social Marketing: A Step-by-Step Guide to Designing Change for Good - used book

ISBN: 9781412953696

SAGE Publications, Inc. Second. Good. Good. Ship within 24hrs. Satisfaction 100% guaranteed. APO/FPO addresses supported, SAGE Publications, Inc, 2.5

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Details of the book
Hands-On Social Marketing
Author:
Title:
ISBN:

9781412953696


Continuing the success of the previous edition, Hands-On Social Marketing, Second Edition demystifies the process of developing and implementing a social marketing campaign. The author translates the concepts of marketing into a clear, step-by-step process that almost anyone can follow. It will be indispensable to both students and practitioners in the fields of public health, social services, and health care communications. Completely revised and updated, the Second Edition includes: - Material related to the rise of the internet and social media has been added to reflect major changes in the way social marketing is being done. - A new case study has been added to reflect current trends. - More on the emotional component to marketing. - More in-depth information on communications theory has been added - More on ethics has been added - More on current channels (social networking sites, online gaming, entertainment education) has been added

Details of the book - Hands-On Social Marketing


EAN (ISBN-13): 9781412953696
ISBN (ISBN-10): 1412953693
Paperback
Publishing year: 2010
Publisher: SAGE Publications Inc
309 Pages
Weight: 0,757 kg
Language: eng/Englisch

Book in our database since 2009-11-16T02:58:46-05:00 (New York)
Book found last time on 2025-02-13T14:10:22-05:00 (New York)
ISBN/EAN: 9781412953696

ISBN - alternate spelling:
1-4129-5369-3, 978-1-4129-5369-6
Alternate spelling and related search-keywords:
Book author: mai, kline, weinreich
Book title: weimar urteil der welt, marketing, social, designing for change, looking good, the last good cause, with our own hands, doing good better, few hands

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