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Public Relations As Relationship Management
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Public Relations As Relationship Management - new book

ISBN: 9781410604668

The emergence of relationship management as a paradigm for public relations scholarship and practice requires a close examination of just what is achieved by public relations-its definition, function and value, and the benefits it generates. Initiated by the editors' interest in cross-disciplinary exploration, this volume evolved to its current form as a result of the need for a framework for understanding public relations and the potential impact of organization-public relationships on the study, practice, and teaching of public relations. Ledingham and Bruning include contributions that present state-of-the-art research in relationship management, applications of the relational perspective to various components of public relations, and the implications of the approach to influence further research and practice. The discussion conducted here is certain to influence and promote future theory and practice on the concept of relationship management. eBooks Public Relations As Relationship Management~~EBook~~9781410604668~~John A. Ledingham, Stephen D. Bruning Public Relations As Relationship Management

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Public Relations As Relationship Management - Ledingham, John A.
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Ledingham, John A.:
Public Relations As Relationship Management - new book

ISBN: 9781410604668

ID: 9781410604668

A Relational Approach To the Study and Practice of Public Relations, A Relational Approach To the Study and Practice of Public Relations, [KW: PDF ,NON-CLASSIFIABLE] <-> <-> PDF ,NON-CLASSIFIABLE

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Public Relations As Relationship Management
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Public Relations As Relationship Management - new book

2000, ISBN: 9781410604668

ID: 26289664

A Relational Approach To the Study and Practice of Public Relations, eBook Download (PDF), eBooks, [PU: Routledge]

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