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Handbook of Quality-of-Life Research: An Ethical Marketing Perspective: 8 (Social Indicators Research Series, 8) - Sirgy, M. Joseph
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Sirgy, M. Joseph:

Handbook of Quality-of-Life Research: An Ethical Marketing Perspective: 8 (Social Indicators Research Series, 8) - hardcover

2001, ISBN: 9781402001727

Springer, Hardcover, Auflage: 2001, 463 Seiten, Publiziert: 2001-11-30T00:00:01Z, Produktgruppe: Book, Hersteller-Nr.: 5217853, 1.83 kg, Books Global Store, Special Features, Books, Brand… More...

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Handbook of Quality-of-Life Research: An Ethical Marketing Perspective: 8 (Social Indicators Research Series, 8) - Sirgy, M. Joseph
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Sirgy, M. Joseph:

Handbook of Quality-of-Life Research: An Ethical Marketing Perspective: 8 (Social Indicators Research Series, 8) - hardcover

2001, ISBN: 9781402001727

Springer, Hardcover, Auflage: 2001, 463 Seiten, Publiziert: 2001-11-30T00:00:01Z, Produktgruppe: Book, Hersteller-Nr.: 5217853, 1.83 kg, Books Global Store, Special Features, Books, Brand… More...

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Handbook of Quality-of-Life Research - M. Joseph Sirgy
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M. Joseph Sirgy:
Handbook of Quality-of-Life Research - Paperback

2001

ISBN: 9781402001727

*Handbook of Quality-of-Life Research* - An Ethical Marketing Perspective. Auflage 2001 / gebundene Ausgabe für 245.99 € / Aus dem Bereich: Bücher, Wissenschaft, Politikwissenschaft Medie… More...

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M. Joseph Sirgy,:
Handbook of Quality-of-Life Research (eBook Rental) - new book

ISBN: 9781402001727

by M. Joseph Sirgy, PRINT ISBN: 9781402001727 E-TEXT ISBN: 9789401598378 Springer Nature eBook Other pricing structure might be available at vitalsource.com., Springer

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Sirgy, M. Joseph:
Handbook of Quality-of-Life Research: an Ethical Marketing Perspective (Social Indicators Research Series, 8) - hardcover

2001, ISBN: 9781402001727

Hardcover, New book, Size: 9x6x1; New. In shrink wrap. Looks like an interesting title!, [PU: Springer]

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Details of the book
Handbook of Quality-of-Life Research: An Ethical Marketing Perspective: 8 (Social Indicators Research Series, 8)

This handbook provides students of quality-of-life (QOL) research with an understanding of how QOL research can be conducted from an ethical marketing perspective - a perspective based on positive social change. The handbook covers theoretical, philosophical, and measurement issues in QOL research. The handbook also approaches selected QOL studies in relation to various populations in various life domains. The marketing approach is highly pragmatic because it allows social and behavioral scientists from any discipline to apply marketing concepts to plan social change and assess the impact of intervention strategies on the QOL of targeted populations.

Details of the book - Handbook of Quality-of-Life Research: An Ethical Marketing Perspective: 8 (Social Indicators Research Series, 8)


EAN (ISBN-13): 9781402001727
ISBN (ISBN-10): 140200172X
Hardcover
Paperback
Publishing year: 2007
Publisher: Springer
466 Pages
Weight: 0,859 kg
Language: eng/Englisch

Book in our database since 2008-01-23T11:09:47-05:00 (New York)
Detail page last modified on 2023-11-21T21:07:05-05:00 (New York)
ISBN/EAN: 9781402001727

ISBN - alternate spelling:
1-4020-0172-X, 978-1-4020-0172-7
Alternate spelling and related search-keywords:
Book author: sirgy
Book title: marketing research, handbook marketing, ethical marketing, handbook perspective, towards quality life, ever never handbook


Information from Publisher

Author: M. Joseph Sirgy
Title: Social Indicators Research Series; Handbook of Quality-of-Life Research - An Ethical Marketing Perspective
Publisher: Springer; Springer Netherland
458 Pages
Publishing year: 2001-11-30
Dordrecht; NL
Language: English
246,09 € (DE)
252,99 € (AT)
271,50 CHF (CH)
Available
V, 458 p.

BB; Hardcover, Softcover / Medizin/Allgemeines; Persönliche Gesundheit und Gesundheitswesen / Gesundheitserziehung; Verstehen; marketing; philosophy; social change; Quality of Life Research; Marketing; Sociology; Moral Philosophy and Applied Ethics; Marketing und Vertrieb; Soziologie; Ethik und Moralphilosophie; BC; EA

One: The Quality-of-Life (QOL) Concept Viewed from a Marketing Lens.- Two: Conceptual Frameworks, Approaches, Theories, and Philosophies of QOL.- Three: Measures and Measurement Issues in QOL Research.- Four: QOL Research in Relation to Specific Marketing Perspectives.- Five: QOL Research in Relation to Specific Population Segments.- Six: QOL Research in Relation to Specific Life Domains.- Seven: QOL Research in Relation to Specific Public and Private Sectors.- References.- Author Index.

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9789401598378 Handbook of Quality-of-Life Research : An Ethical Marketing Perspective (M. Joseph Sirgy)


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