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Michael J. Baker:

Marketing Strategy and Management - Paperback

2014, ISBN: 1137025824

[EAN: 9781137025821], Neubuch, [PU: Bloomsbury Publishing PLC], The fifth edition of Marketing Strategy and Management builds upon Michael Baker's reputation for academic rigor. It retain… More...

IRL - IrelandNEW BOOK. Shipping costs: EUR 2.00 Kennys Bookshop and Art Galleries Ltd., Galway, GY, Ireland [756279] [Rating: 5 (von 5)]
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Marketing Strategy and Management - Michael J. (University of Strathclyde Baker
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Michael J. (University of Strathclyde Baker:

Marketing Strategy and Management - Paperback

2014, ISBN: 1137025824

[EAN: 9781137025821], Neubuch, [SC: 0.0], [PU: Bloomsbury Publishing PLC Dez 2014], Neuware -The fifth edition of Marketing Strategy and Management builds upon Michael Baker's reputation … More...

NEW BOOK. Shipping costs:Versandkostenfrei. (EUR 0.00) AHA-BUCH GmbH, Einbeck, Germany [51283250] [Rating: 5 (von 5)]
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Marketing Strategy and Management - Baker, M.
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Baker, M.:
Marketing Strategy and Management - Paperback

2014

ISBN: 9781137025821

Red Globe Press, Taschenbuch, Auflage: 5, 560 Seiten, Publiziert: 2014-12-05T00:00:01Z, Produktgruppe: Buch, 2.99 kg, Recht, Kategorien, Bücher, Strategisches Management, Management, Busi… More...

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Marketing Strategy and Management - Michael J. Baker
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Michael J. Baker:
Marketing Strategy and Management - Paperback

2014, ISBN: 9781137025821

The fifth edition of Marketing Strategy and Management builds upon Michael Baker's reputation for academic rigor. It retains the traditional, functional (4Ps) approach to marketing but in… More...

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Baker, Michael J.:
Marketing Strategy and Management - Paperback

2014, ISBN: 9781137025821

Palgrave Macmillan, 2014. Paperback. New. 5th edition. 545 pages. 11.00x9.00x1.50 inches., Palgrave Macmillan, 2014, 6

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Marketing Strategy and Management
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ISBN:

9781137025821

Details of the book - Marketing Strategy and Management


EAN (ISBN-13): 9781137025821
ISBN (ISBN-10): 1137025824
Hardcover
Paperback
Publishing year: 2014
Publisher: Red Globe Press

Book in our database since 2014-10-08T20:28:56-04:00 (New York)
Detail page last modified on 2023-11-02T06:10:43-04:00 (New York)
ISBN/EAN: 9781137025821

ISBN - alternate spelling:
1-137-02582-4, 978-1-137-02582-1
Alternate spelling and related search-keywords:
Book author: michael baker
Book title: marketing strategy, marketing management

Information from Publisher

Author: M. Baker
Title: Marketing Strategy and Management
Publisher: Red Globe Press; Macmillan Education
560 Pages
Publishing year: 2014-12-05
London; GB
Weight: 1,395 kg
Language: English
75,96 € (DE)
78,09 € (AT)
83,99 CHF (CH)
Not available, publisher indicates OP

BC; Book; Hardcover, Softcover / Wirtschaft/Werbung, Marketing; Marketing und Vertrieb; brand; branding; communication; design; Distribution; globalization; management; market segmentation; marketing; pricing; reputation; strategic marketing; B; Marketing; Marketing; Business and Management; Marktforschung; BC; EA; EA

PART I: MARKETING STRATEGY 1.- 1. Overview and Executive Summary.- 2. Marketing and Corporate Strategy.- 3. Marketing and Competition.- 4. Principles of Strategic Marketing Planning.- 5. Analytical Frameworks for Strategic Marketing.- 6. Marketing Intelligence Research for Marketing.- PART II: THE MARKETING APPRECIATION.- 7. Macro-environmental Analysis.- 8. Customer Analysis.- 9. Industry and Competitor Analysis.- 10. Internal (Self) Analysis.- 11. Matching – Putting it All Together.- 12. Market Segmentation.- PART III: MANAGING THE MARKETING MIX.- 13. The Marketing Mix.- 14. Product Service Policy and Management.- 15. Packaging and Design.- 16. Pricing Policy and Management.- 17. Distribution and Sales Policy.- 18. Integrated Marketing Communications.- 19. Branding.- PART IV: IMPLEMENTING MARKETING.- 20. Marketing in a Foreign Environment and Globalisation.- 21. Customer Care and Service.- 22. Developing a Marketing Culture.- 23. The (Short-term) Marketing Plan.- 24. Implementation and Control.- 25. Transformational Marketing.

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