ISBN: 9781136534041

"e;Healthy People, Healthy Profits"e; Foods that promote human health - `functional foods` or nutraceuticals - have caught the imagination of the global food industry. All the hou… More...

"e;Healthy People, Healthy Profits"e; Foods that promote human health - `functional foods` or nutraceuticals - have caught the imagination of the global food industry. All the household-name companies are developing them as a key driver in their global strategies. They see the prospect of new markets and bigger margins, but the issues presented are fraught with complexity and difficulties. Distinguishing hype from real hope, the authors of this handbook explain the dilemmas and contradictions the industry faces. They present a wealth of detailed marketing, food policy and regulatory material from the leading markets world-wide and show how the hopes of the industry, and the consumer, may be dashed. The solution they offer is radical - nothing less than a new business model of what they term a healthful company. Functional Foods Revolution: Foods that promote human health - `functional foods` or nutraceuticals - have caught the imagination of the global food industry. All the household-name companies are developing them as a key driver in their global strategies. They see the prospect of new markets and bigger margins, but the issues presented are fraught with complexity and difficulties. Distinguishing hype from real hope, the authors of this handbook explain the dilemmas and contradictions the industry faces. They present a wealth of detailed marketing, food policy and regulatory material from the leading markets world-wide and show how the hopes of the industry, and the consumer, may be dashed. The solution they offer is radical - nothing less than a new business model of what they term a healthful company., Taylor And Francis<

ISBN: 9781136534041

Foods that promote human health - 'functional foods' or nutraceuticals - have caught the imagination of the global food industry.All the household-name companies are developing them as a … More...

Foods that promote human health - 'functional foods' or nutraceuticals - have caught the imagination of the global food industry.All the household-name companies are developing them as a key driver in their global strategies.They see the prospect of new markets and bigger margins, but the issues presented are fraught with complexity and difficulties.Distinguishing hype from real hope, the authors of this handbook explain the dilemmas and contradictions the industry faces.They present a wealth of detailed marketing, food policy and regulatory material from the leading markets world-wide and show how the hopes of the industry, and the consumer, may be dashed.The solution they offer is radical - nothing less than a new business model of what they term a healthful company.; PDF \ Sieglinde Rosenberger; Business,Finance and Law > Industry & industrial studies > Manufacturing industries > Food manufactu, Taylor and Francis<

ISBN: 9781136534041

Foods that promote human health - 'functional foods' or nutraceuticals - have caught the imagination of the global food industry.All the household-name companies are developing them as a … More...

Foods that promote human health - 'functional foods' or nutraceuticals - have caught the imagination of the global food industry.All the household-name companies are developing them as a key driver in their global strategies.They see the prospect of new markets and bigger margins, but the issues presented are fraught with complexity and difficulties.Distinguishing hype from real hope, the authors of this handbook explain the dilemmas and contradictions the industry faces.They present a wealth of detailed marketing, food policy and regulatory material from the leading markets world-wide and show how the hopes of the industry, and the consumer, may be dashed.The solution they offer is radical - nothing less than a new business model of what they term a healthful company.; EPUB; Business,Finance and Law > Industry & industrial studies > Manufacturing industries > Food manufactu, Taylor and Francis<

2014, ISBN: 9781136534041

"e;Healthy People, Healthy Profits"e;, eBook Download (PDF), eBooks, [PU: Routledge]

ISBN: 9781136534041

The Functional Foods Revolution ab 44.99 EURO Healthy People Healthy Profits Medien > Bücher