Olav Schram Stokke:Branding in Governance and Public Management
- new book ISBN: 9781136504952
Politicians and public managers utilize branding to communicate with the public as well as to position themselves within the ever-present media now so central to political and administrat… More...
Politicians and public managers utilize branding to communicate with the public as well as to position themselves within the ever-present media now so central to political and administrative life. They must further contend with stakeholders holding contradictory opinions about the nature of a problem, the desirable solutions , and the values at stake. Branding is used as a strategy to manage perceptions, motivate stakeholders, communicate clear messages in the media, and position policies and projects. Brands have a unique ability to simplify such messages and motivate different actors to invest their energy in governance processes.Public administration scholars so far have however paid little attention to branding. This book provides a systematic analysis of branding as phenomenon in governance. It deals with the nature of public branding, its relation to existing theories in public administration, the way branding is used as a managerial strategy in governance processes, and the risks and limitations of branding. Branding in Public Governance and Management highlights the growing importance of public banding as a public management strategy to influence political events, decision-making processes and outcomes in governance processes.; PDF \ Olav Schram Stokke; Business,Finance and Law > Business & management > Sales & marketing > Public relations, Taylor and Francis<
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Jasper Eshuis#E. H. Klijn:Branding in Governance and Public Management
- new book 2012, ISBN: 9781136504952
Politicians and public managers utilize branding to communicate with the public as well as to position themselves within the ever-present media now so central to political and administrat… More...
Politicians and public managers utilize branding to communicate with the public as well as to position themselves within the ever-present media now so central to political and administrative life. They must further contend with stakeholders holding contradictory opinions about the nature of a problem, the desirable solutions , and the values at stake. Branding is used as a strategy to manage perceptions, motivate stakeholders, communicate clear messages in the media, and position policies and projects. Brands have a unique ability to simplify such messages and motivate different actors to invest their energy in governance processes. Public administration scholars so far have however paid little attention to branding. This book provides a systematic analysis of branding as phenomenon in governance. It deals with the nature of public branding, its relation to existing theories in public administration, the way branding is used as a managerial strategy in governance processes, and the risks and limitations of branding. Branding in Public Governance and Management highlights the growing importance of public banding as a public management strategy to influence political events, decision-making processes and outcomes in governance processes. eBook Jasper Eshuis#E. H. Klijn PDF, Taylor & Francis Ltd., 30.01.2012, Taylor & Francis Ltd., 2012<
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(*) Book out-of-stock means that the book is currently not available at any of the associated platforms we search.
Alec Nove:Branding in Governance and Public Management
- new book ISBN: 9781136504952
Politicians and public managers utilize branding to communicate with the public as well as to position themselves within the ever-present media now so central to political and administrat… More...
Politicians and public managers utilize branding to communicate with the public as well as to position themselves within the ever-present media now so central to political and administrative life. They must further contend with stakeholders holding contradictory opinions about the nature of a problem, the desirable solutions , and the values at stake. Branding is used as a strategy to manage perceptions, motivate stakeholders, communicate clear messages in the media, and position policies and projects. Brands have a unique ability to simplify such messages and motivate different actors to invest their energy in governance processes.Public administration scholars so far have however paid little attention to branding. This book provides a systematic analysis of branding as phenomenon in governance. It deals with the nature of public branding, its relation to existing theories in public administration, the way branding is used as a managerial strategy in governance processes, and the risks and limitations of branding. Branding in Public Governance and Management highlights the growing importance of public banding as a public management strategy to influence political events, decision-making processes and outcomes in governance processes.; EPUB; Business,Finance and Law > Business & management > Sales & marketing > Public relations, Taylor and Francis<
| | hive.co.ukNo. 9781136504952. Shipping costs:Instock, Despatched same working day before 3pm, zzgl. Versandkosten., plus shipping costs Details... |
(*) Book out-of-stock means that the book is currently not available at any of the associated platforms we search.
Jasper Eshuis; E.H. Klijn:Branding in Governance and Public Management
- new book 2012, ISBN: 9781136504952
eBooks, eBook Download (PDF), [PU: Taylor and Francis], Taylor and Francis, 2012
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(*) Book out-of-stock means that the book is currently not available at any of the associated platforms we search.
Jasper Eshuis; E.H. Klijn:Branding in Governance and Public Management
- new book 2012, ISBN: 9781136504952
eBook Download (PDF), eBooks, [PU: Routledge]
| | lehmanns.deShipping costs:Download sofort lieferbar, , No shipping costs within Germany (EUR 0.00) Details... |
(*) Book out-of-stock means that the book is currently not available at any of the associated platforms we search.