English
United States
Sign in
Tip from find-more-books.com
Similar books
More/other books that might be very similar to this book
Search tools
Book recommendations
Latest news
Advertising
FILTER
- 0 Results
Lowest price: 41.99 €, highest price: 85.50 €, average price: 57.37 €
Consumer-Brand Relationships: Theory and Practice - Fournier, Susan
book is out-of-stock
(*)
Fournier, Susan:
Consumer-Brand Relationships: Theory and Practice - new book

3, ISBN: 9781136470981

ID: 101159781136470981

The creation and management of customer relationships is fundamental to the practice of marketing. Marketers have long maintained a keen interest in relationships: what they are, why they are formed, what effects they have on consumers and the marketplace, how they can be measured and when and how they evolve and decline. While marketing research has a long tradition in the study of business relationships between manufacturers and suppliers and buyers and sellers, attention in the past decade h The creation and management of customer relationships is fundamental to the practice of marketing. Marketers have long maintained a keen interest in relationships: what they are, why they are formed, what effects they have on consumers and the marketplace, how they can be measured and when and how they evolve and decline. While marketing research has a long tradition in the study of business relationships between manufacturers and suppliers and buyers and sellers, attention in the past decade has expanded to the relationships that form between consumers and their brands (such as products, stores, celebrities, companies or countries). The aim of this book is to advance knowledge about consumer-brand relationships by disseminating new research that pushes beyond theory, to applications and practical implications of brand relationships that businesses can apply to their own marketing strategies. With contributions from an impressive array of scholars from around the world, this volume will provide students and researchers with a useful launch pad for further research in this blossoming area. Marketing & Sales, Business & Finance, Consumer-Brand Relationships: Theory and Practice~~ Fournier, Susan~~Marketing & Sales~~Business & Finance~~9781136470981, en, Consumer-Brand Relationships: Theory and Practice, Fournier, Susan, 9781136470981, Routledge, 03/01/2012, , , , Routledge, 03/01/2012

New book Kobo
E-Book zum download Shipping costs: EUR 0.00
Details...
(*) Book out-of-stock means that the book is currently not available at any of the associated platforms we search.
Consumer-Brand Relationships
book is out-of-stock
(*)
Consumer-Brand Relationships - new book

ISBN: 9781136470981

The creation and management of customer relationships is fundamental to the practice of marketing and marketers have long maintained a keen interest in these relationships. The aim of this book is to advance knowledge about consumer-brand relationships by disseminating new research that may inform theory and company best practices. With contributions from an impressive array of scholars from around the world, this volume will provide students and researchers with a useful launch pad for further research in this blossoming area. eBooks Business, Finance & Law~~Business and Management~~Sales & Marketing Consumer-Brand Relationships~~EBook~~9781136470981~~Michael Breazeale, Susan Fournier, Marc Fetscherin Consumer-Brand Relationships

New book [GBR] Hive.co.uk
Shipping costs:plus shipping costs
Details...
(*) Book out-of-stock means that the book is currently not available at any of the associated platforms we search.
Consumer-Brand Relationships - Sheppard, Stephen R. J.
book is out-of-stock
(*)
Sheppard, Stephen R. J.:
Consumer-Brand Relationships - new book

ISBN: 9781136470981

ID: 9781136470981

Theory and Practice, [KW: PDF ,BUSINESS ECONOMICS , GENERAL ,BUSINESS ECONOMICS MARKETING - GENERAL] <-> <-> PDF ,BUSINESS ECONOMICS , GENERAL ,BUSINESS ECONOMICS MARKETING - GENERAL

New book DE eBook.de
Sofort lieferbar (Download), E-Book zum Download Shipping costs: EUR 0.00
Details...
(*) Book out-of-stock means that the book is currently not available at any of the associated platforms we search.