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Consumer-Brand Relationships, Theory and Practice - Routledge
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Routledge:
Consumer-Brand Relationships, Theory and Practice - new book

2012, ISBN: 9781136470974

ID: 9200000002634955

The creation and management of customer relationships is fundamental to the practice of marketing. Marketers have long maintained a keen interest in relationships: what they are, why they are formed, what effects they have on consumers and the marketplace, how they can be measured and when and how they evolve and decline. While marketing research has a long tradition in the study of business relationships between manufacturers and suppliers and buyers and sellers, attention in the past decade h..., The creation and management of customer relationships is fundamental to the practice of marketing. Marketers have long maintained a keen interest in relationships: what they are, why they are formed, what effects they have on consumers and the marketplace, how they can be measured and when and how they evolve and decline. While marketing research has a long tradition in the study of business relationships between manufacturers and suppliers and buyers and sellers, attention in the past decade has expanded to the relationships that form between consumers and their brands (such as products, stores, celebrities, companies or countries). The aim of this book is to advance knowledge about consumer-brand relationships by disseminating new research that pushes beyond theory, to applications and practical implications of brand relationships that businesses can apply to their own marketing strategies. With contributions from an impressive array of scholars from around the world, this volume will provide students and researchers with a useful launch pad for further research in this blossoming area.Taal: Engels; Formaat: ePub met kopieerbeveiliging (DRM) van Adobe; Bestandsgrootte: 7.10 MB; Kopieerrechten: Het kopiëren van (delen van) de pagina's is niet toegestaan ; Printrechten: Het printen van de pagina's is niet toegestaan; Voorleesfunctie: De voorleesfunctie is uitgeschakeld; Geschikt voor: Alle e-readers geschikt voor ebooks in ePub formaat. Tablet of smartphone voorzien van een app zoals de bol.com Kobo app.; Verschijningsdatum: maart 2012; ISBN10: 1136470972; ISBN13: 9781136470974; , Engelstalig | Ebook | 2012, Marketing & Communicatie, Algemeen, Marketing & Communicatie, Marktonderzoek, Routledge

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Consumer-Brand Relationships - Marc Fetscherin, Michael Breazeale, Susan Fournier
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Marc Fetscherin, Michael Breazeale, Susan Fournier:
Consumer-Brand Relationships - new book

3, ISBN: 9781136470974

ID: 101549781136470974

The creation and management of customer relationships is fundamental to the practice of marketing. Marketers have long maintained a keen interest in relationships: what they are, why they are formed, what effects they have on consumers and the marketplace, how they can be measured and when and how they evolve and decline. While marketing research has a long tradition in the study of business relationships between manufacturers and suppliers and buyers and sellers, attention in the past decade h The creation and management of customer relationships is fundamental to the practice of marketing. Marketers have long maintained a keen interest in relationships: what they are, why they are formed, what effects they have on consumers and the marketplace, how they can be measured and when and how they evolve and decline. While marketing research has a long tradition in the study of business relationships between manufacturers and suppliers and buyers and sellers, attention in the past decade has expanded to the relationships that form between consumers and their brands (such as products, stores, celebrities, companies or countries). The aim of this book is to advance knowledge about consumer-brand relationships by disseminating new research that pushes beyond theory, to applications and practical implications of brand relationships that businesses can apply to their own marketing strategies. With contributions from an impressive array of scholars from around the world, this volume will provide students and researchers with a useful launch pad for further research in this blossoming area. Business & Finance, , Consumer-Brand Relationships~~ Marc Fetscherin, Michael Breazeale, Susan Fournier~~Business & Finance~~9781136470974, en, Consumer-Brand Relationships, Marc Fetscherin, Michael Breazeale, Susan Fournier, 9781136470974, Taylor and Francis, 03/29/2012, , , , Taylor and Francis, 03/29/2012

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Consumer-Brand Relationships
book is out-of-stock
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Consumer-Brand Relationships - new book

ISBN: 9781136470974

The creation and management of customer relationships is fundamental to the practice of marketing and marketers have long maintained a keen interest in these relationships. The aim of this book is to advance knowledge about consumer-brand relationships by disseminating new research that may inform theory and company best practices. With contributions from an impressive array of scholars from around the world, this volume will provide students and researchers with a useful launch pad for further research in this blossoming area. eBooks Business, Finance & Law~~Business and Management~~Sales & Marketing Consumer-Brand Relationships~~EBook~~9781136470974~~Michael Breazeale, Susan Fournier, Marc Fetscherin Consumer-Brand Relationships

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Consumer-Brand Relationships: Theory and Practice - Susan Fournier (Editor), Marc Fetscherin (Editor), Michael Breazeale (Editor)
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Susan Fournier (Editor), Marc Fetscherin (Editor), Michael Breazeale (Editor):
Consumer-Brand Relationships: Theory and Practice - used book

2012, ISBN: 9781136470974

ID: 9781136470974

Susan Fournier (Editor), Marc Fetscherin (Editor), Michael Breazeale (Editor),NOOK Book (eBook), English-language edition, Pub by Taylor & Francis on 03-29-2012 EBooks, Books~~Business & Economics~~General, Consumer-Brand-Relationships~~Susan-Fournier, 999999999, Consumer-Brand Relationships: Theory and Practice, Susan Fournier (Editor), Marc Fetscherin (Editor), Michael Breazeale (Editor), 1136470972, Taylor & Francis, , , , , Taylor & Francis

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Consumer-Brand Relationships: Theory and Practice - Susan Fournier
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Susan Fournier:
Consumer-Brand Relationships: Theory and Practice - new book

ISBN: 9781136470974

ID: 9781136470974

Consumer-Brand Relationships: Theory and Practice Consumer-Brand-Relationships~~Susan-Fournier Business>Business Profiles>Busn Profiles NOOK Book (eBook), Taylor & Francis

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