Colin Gilligan:Strategic Marketing Planning
- new book ISBN: 9781136362453
Strategic Marketing Planning concentrates on the critical &apos planning&apos aspects that are of vital importance to practitioners and students alike. It has a clear structure that offe… More...
Strategic Marketing Planning concentrates on the critical &apos planning&apos aspects that are of vital importance to practitioners and students alike. It has a clear structure that offers a digest of the five principal dimensions of the strategic marketing planning process. Leading authors in this sector, Wilson and Gilligan offer current thinking in marketing and consider the changes it has undergone over the past few years. Issues discussed include:\* Emarketing, strategic thinking and competitive advantage\* The significance of vision and how this needs to drive the planning process\* Hypercompetition and the erosion of competitive advantage\* The growth and status of relationship marketing\* Each chapter contains a series of expanded illustrations Strategic Marketing Planning: Strategic Marketing Planning concentrates on the critical &apos planning&apos aspects that are of vital importance to practitioners and students alike. It has a clear structure that offers a digest of the five principal dimensions of the strategic marketing planning process. Leading authors in this sector, Wilson and Gilligan offer current thinking in marketing and consider the changes it has undergone over the past few years. Issues discussed include:\* Emarketing, strategic thinking and competitive advantage\* The significance of vision and how this needs to drive the planning process\* Hypercompetition and the erosion of competitive advantage\* The growth and status of relationship marketing\* Each chapter contains a series of expanded illustrations, Taylor And Francis<
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Gilligan, Colin:Strategic Marketing Planning
- new book 5, ISBN: 9781136362453
Strategic Marketing Planning concentrates on the critical 'planning' aspects that are of vital importance to practitioners and students alike. It has a clear structure that offers a diges… More...
Strategic Marketing Planning concentrates on the critical 'planning' aspects that are of vital importance to practitioners and students alike. It has a clear structure that offers a digest of the five principal dimensions of the strategic marketing planning process. Leading authors in this sector, Wilson and Gilligan offer current thinking in marketing and consider the changes it has undergone over the past few years. Issues discussed include:* Emarketing, strategic thinking and competitive adva Strategic Marketing Planning concentrates on the critical 'planning' aspects that are of vital importance to practitioners and students alike. It has a clear structure that offers a digest of the five principal dimensions of the strategic marketing planning process. Leading authors in this sector, Wilson and Gilligan offer current thinking in marketing and consider the changes it has undergone over the past few years. Issues discussed include:* Emarketing, strategic thinking and competitive advantage* The significance of vision and how this needs to drive the planning process* Hypercompetition and the erosion of competitive advantage* The growth and status of relationship marketing* Each chapter contains a series of expanded illustrations Marketing & Sales, Business & Finance, Strategic Marketing Planning~~ Gilligan, Colin~~Marketing & Sales~~Business & Finance~~9781136362453, en, Strategic Marketing Planning, Gilligan, Colin, 9781136362453, Routledge, 05/01/2012, , , , Routledge, 05/01/2012<
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Taylor and Francis:Strategic Marketing Planning
- new book 2012, ISBN: 9781136362453
Strategic Marketing Planning concentrates on the critical 'planning' aspects that are of vital importance to practitioners and students alike. It has a clear structure that offers a diges… More...
Strategic Marketing Planning concentrates on the critical 'planning' aspects that are of vital importance to practitioners and students alike. It has a clear structure that offers a digest of the five principal dimensions of the strategic marketing planning process. Leading authors in this sector, Wilson and Gilligan offer current thinking in marketing and consider the changes it has undergone. Strategic Marketing Planning concentrates on the critical 'planning' aspects that are of vital importance to practitioners and students alike. It has a clear structure that offers a digest of the five principal dimensions of the strategic marketing planning process. Leading authors in this sector, Wilson and Gilligan offer current thinking in marketing and consider the changes it has undergone over the past few years. Issues discussed include:* Emarketing, strategic thinking and competitive advantage* The significance of vision and how this needs to drive the planning process* Hypercompetition and the erosion of competitive advantage* The growth and status of relationship marketing* Each chapter contains a series of expanded illustrations eBooks, Business, Finance & Law~~Business and Management~~Sales & Marketing, Strategic Marketing Planning~~EBook~~9781136362453~~Colin Gilligan, Richard M.S. Wilson, , Strategic Marketing Planning, Colin Gilligan, 9781136362453, Taylor and Francis, 05/23/2012, , , , Taylor and Francis<
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Colin Gilligan; Richard M.S. Wilson:Strategic Marketing Planning
- new book 2012, ISBN: 9781136362453
eBook Download (PDF), eBooks, [PU: Routledge]
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(*) Book out-of-stock means that the book is currently not available at any of the associated platforms we search.
Colin Gilligan; Richard M.S. Wilson:Strategic Marketing Planning
- new book 2012, ISBN: 9781136362453
eBook Download (PDF), eBooks, [PU: Routledge]
| | lehmanns.deShipping costs:Sofort lieferbar als Download, , versandkostenfrei in der BRD (EUR 0.00) Details... |
(*) Book out-of-stock means that the book is currently not available at any of the associated platforms we search.
