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The Social Media MBA - Christer Holloman
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Christer Holloman:

The Social Media MBA - First edition

2011, ISBN: 9781119967231

Your Competitive Edge in Social Media Strategy Development and Delivery, eBooks, eBook Download (EPUB), 1. Auflage, [PU: John Wiley & Sons], John Wiley & Sons, 2011

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Christer Holloman: The Social Media MBA - new book

ISBN: 9781119967231

Your Competitive Edge in Social Media Strategy Development and Delivery Your Competitive Edge in Social Media Strategy Development and Delivery eBooks > Belletristik > Erzählungen

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Christer Holloman:
The Social Media MBA - new book

2011

ISBN: 9781119967231

Your Competitive Edge in Social Media Strategy Development and Delivery eBook Christer Holloman 19.12.2011, John Wiley & Sons Inc, John Wiley & Sons Inc

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Christer Holloman:
The Social Media MBA - First edition

2011, ISBN: 9781119967231

Your Competitive Edge in Social Media Strategy Development and Delivery, [ED: 1], 1. Auflage, eBook Download (EPUB), eBooks, [PU: John Wiley & Sons]

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Christer Holloman:
The Social Media MBA - new book

2011, ISBN: 9781119967231

Your Competitive Edge in Social Media Strategy Development and Delivery, [ED: 2], 2. Auflage, eBook Download (EPUB), eBooks, [PU: John Wiley & Sons]

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The Social Media MBA
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9781119967231

Details of the book - The Social Media MBA


EAN (ISBN-13): 9781119967231
ISBN (ISBN-10): 1119967236
Publishing year: 2011
Publisher: John Wiley & Sons
256 Pages
Language: eng/Englisch

Book in our database since 2012-09-13T02:16:44-04:00 (New York)
Detail page last modified on 2023-06-23T10:10:48-04:00 (New York)
ISBN/EAN: 9781119967231

ISBN - alternate spelling:
1-119-96723-6, 978-1-119-96723-1
Alternate spelling and related search-keywords:
Book author: christer holloman
Book title: the social media

Information from Publisher

Author: Christer Holloman
Title: The Social Media MBA - Your Competitive Edge in Social Media Strategy Development and Delivery
Publisher: Wiley; John Wiley & Sons
256 Pages
Publishing year: 2011-12-19
Language: English
15,99 € (DE)
Not available (reason unspecified)

EA; E101; E-Book; Nonbooks, PBS / Wirtschaft/Werbung, Marketing; Marketing und Vertrieb; Business & Management; Marketing & Sales; Marketing u. Vertrieb; Neue Medien; Wirtschaft u. Management; Marketing u. Vertrieb; BB

Preface vii Part I Foundation 1 1 Quick Recap 3 2 Bridging the Social Media Gap 15 Part II Strategy Development 27 3 Inspiring and Facilitating Creativity 29 4 The Rise of Branded Content 39 5 Power of Integration 49 6 Intent is the New Demographic 63 7 Targeting the Easily Infl uenced Not the HighlyInfluential 75 Part III Strategy Delivery 89 8 Your Best Advocates 91 9 The Profit Manifesto 101 10 Social Media Business Engineering 117 11 Power Struggles of the Advocate Age 131 Part IV Case Studies 145 12 ARM 147 13 Aviva 153 14 Dell 157 15 Evans Cycles 163 16 GlaxoSmithKline 167 17 Kodak 173 18 Royal Philips Electronics 179 19 Sage 185 Part V The Future 191 20 The Ethnocentric Bias 193 21 Digital Dragons, Elephants and Tigers 205 22 Design Thinking and Social Media 221 23 God Technology 235 Conclusion 245 Biographies 247 Index 259
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