ISBN: 9781119967224
It's a fact that companies so far have only scratched the surface of what can be achieved with social media. Whatever continent, industry, company size, current degree of social media ado… More...
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ISBN: 9781119967224
It's a fact that companies so far have only scratched the surface of what can be achieved with social media. Whatever continent, industry, company size, current degree of social media ad… More...
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2012, ISBN: 9781119967224
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ISBN: 9781119967224
A digital copy of "Social Media MBA" by Christer Holloman. Download is immediately available upon purchase! 9781119967224,1119967228,social,media,christer,holloman eBook, Vitalsource Tec… More...
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2012, ISBN: 9781119967224
Your Competitive Edge in Social Media Strategy Development and Delivery, eBooks, eBook Download (PDF), 1. Auflage, [PU: John Wiley & Sons], John Wiley & Sons, 2012
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ISBN: 9781119967224
It's a fact that companies so far have only scratched the surface of what can be achieved with social media. Whatever continent, industry, company size, current degree of social media ado… More...
ISBN: 9781119967224
It's a fact that companies so far have only scratched the surface of what can be achieved with social media. Whatever continent, industry, company size, current degree of social media ad… More...
2012
ISBN: 9781119967224
eBooks, eBook Download (PDF), 1. Auflage, It's a fact that companies so far have only scratched the surface of what can be achieved with social media. Whatever continent, industry, compa… More...
ISBN: 9781119967224
A digital copy of "Social Media MBA" by Christer Holloman. Download is immediately available upon purchase! 9781119967224,1119967228,social,media,christer,holloman eBook, Vitalsource Tec… More...
2012, ISBN: 9781119967224
Your Competitive Edge in Social Media Strategy Development and Delivery, eBooks, eBook Download (PDF), 1. Auflage, [PU: John Wiley & Sons], John Wiley & Sons, 2012
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Details of the book - Social Media MBA
EAN (ISBN-13): 9781119967224
ISBN (ISBN-10): 1119967228
Publishing year: 2012
Publisher: Wiley
Book in our database since 2008-09-27T12:17:03-04:00 (New York)
Detail page last modified on 2023-06-25T10:10:55-04:00 (New York)
ISBN/EAN: 9781119967224
ISBN - alternate spelling:
1-119-96722-8, 978-1-119-96722-4
Alternate spelling and related search-keywords:
Book author: christer holloman, taylor
Book title: the social media, competitive strategy
Information from Publisher
Author: Christer Holloman
Title: The Social Media MBA - Your Competitive Edge in Social Media Strategy Development and Delivery
Publisher: Wiley; John Wiley & Sons
276 Pages
Publishing year: 2012-01-03
Language: English
15,99 € (DE)
Not available (reason unspecified)
EA; E107; E-Book; Nonbooks, PBS / Wirtschaft/Werbung, Marketing; Marketing und Vertrieb; Business & Management; Marketing & Sales; Marketing u. Vertrieb; Neue Medien; Wirtschaft u. Management; Marketing u. Vertrieb; BB
Preface vii Part I Foundation 1 1 Quick Recap 3 2 Bridging the Social Media Gap 15 Part II Strategy Development 27 3 Inspiring and Facilitating Creativity 29 4 The Rise of Branded Content 39 5 Power of Integration 49 6 Intent is the New Demographic 63 7 Targeting the Easily Infl uenced Not the HighlyInfluential 75 Part III Strategy Delivery 89 8 Your Best Advocates 91 9 The Profit Manifesto 101 10 Social Media Business Engineering 117 11 Power Struggles of the Advocate Age 131 Part IV Case Studies 145 12 ARM 147 13 Aviva 153 14 Dell 157 15 Evans Cycles 163 16 GlaxoSmithKline 167 17 Kodak 173 18 Royal Philips Electronics 179 19 Sage 185 Part V The Future 191 20 The Ethnocentric Bias 193 21 Digital Dragons, Elephants and Tigers 205 22 Design Thinking and Social Media 221 23 God Technology 235 Conclusion 245 Biographies 247 Index 259More/other books that might be very similar to this book
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