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Marketing To Leading-Edge Baby Boomers: Perceptions, Principles, Practices, Predictions - Brent Green
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Brent Green:
Marketing To Leading-Edge Baby Boomers: Perceptions, Principles, Practices, Predictions - Paperback

2010, ISBN: 0972529071

[SR: 3799640], Paperback, [EAN: 9780972529075], Paramount Market Pub, Paramount Market Pub, Book, [PU: Paramount Market Pub], Paramount Market Pub, By 2010, 30 percent of the U.S. population will be over age 50. Even today, the over-50 segment has $750 billion in spending power and controls a majority of the nation's assets. The generation's front-runners are Leading-Edge Baby Boomers, founders of modern youth culture and then yuppie materialism. This essential marketing guide presents stimulating chapters that will show you: -- Critical "bipolar metavalues" that influence the buying behavior of Leading-Edge Baby Boomers. -- Select the right advertising media to achieve your marketing goals -- LOHAS: a new lifestyle segment that's changing everything -- How to plan and organize "bandwagon" Boomer events and promotions -- Exceptional opportunities for reaching Boomers through the Internet., 68, Business, Finance & Law, 268091, Accounting, 659886, Biographies & Histories, 276808, Careers, 404214, E-Commerce, 268153, Economics, 275945, Law, 268290, Management, 268203, Personal Finance, 268179, Professional Finance, 659890, Reference & Education, 268314, Sales & Marketing, 268144, Small Business & Entrepreneurship, 1025612, Subjects, 266239, Books

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Marketing to Leading-Edge Baby Boomers: Perceptions, Principles, Practices, Predictions - Brent Green
book is out-of-stock
(*)
Brent Green:
Marketing to Leading-Edge Baby Boomers: Perceptions, Principles, Practices, Predictions - used book

ISBN: 0972529071

ID: 4659329

New revised edition! In just six years, 30 percent of the U.S. population will be over age 50. Even today the over-50 segment has $750 billion in spending power and controls a majority of the nation's assets. The generation's frontrunners are Leading-Edge Baby Boomers, founders of modern youth culture and then yuppie materialism. They have never been shy about applauding brands when products meet their astute expectations. This essential marketing guide presents stimulating chapters that will teach you: -- Critical "bipolar metavalues" that influence Boomer buying decisions -- How to select the right advertising media to achieve your marketing goals -- The emergence of LOHAS: a new lifestyle segment that's changing everything -- How to create advertising that transforms your brand into a Boomer favorite -- How to plan and organize "bandwagon" Boomer events and promotions -- The exceptional opportunities for reaching Boomers through the internet After reading this book, you will be prepared to benefit from the most lucrative marketing opportunity of the century. business and finance,business and investing,marketing,marketing and sales,textbooks Marketing & Sales, Paramount Market Pub

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Marketing to Leading-Edge Baby Boomers: Perceptions, Principles, Practices, Predictions - Brent Green
book is out-of-stock
(*)
Brent Green:
Marketing to Leading-Edge Baby Boomers: Perceptions, Principles, Practices, Predictions - Paperback

ISBN: 9780972529075

ID: 462831212

Acs Pubns. Paperback. Very Good. Buy with confidence. Excellent Customer Service & Return policy. Ships Fast. Expedite Shipping Available., Acs Pubns, Paramount Market Pub. Paperback. Good. Buy with confidence. Excellent Customer Service & Return policy. Ships Fast. Expedite Shipping Available., Paramount Market Pub

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Marketing to Leading-Edge Baby Boomers: Perceptions, Principles, Practices, Predictions - Brent Green
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Brent Green:
Marketing to Leading-Edge Baby Boomers: Perceptions, Principles, Practices, Predictions - new book

ISBN: 9780972529075

ID: 9780972529075

Marketing to Leading-Edge Baby Boomers: Perceptions, Principles, Practices, Predictions Marketing-to-Leading-Edge-Baby-Boomers~~Brent-Green Undefined>Undefined>Undefined Other Format, Paramount Market Publishing, Inc.

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Marketing to Leading-Edge Baby Boomers: Perceptions, Principles, Practices, Predictions - Brent Green
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Brent Green:
Marketing to Leading-Edge Baby Boomers: Perceptions, Principles, Practices, Predictions - hardcover

2004, ISBN: 0972529071

ID: 15308893309

[EAN: 9780972529075], Gebraucht, guter Zustand, [PU: Paramount Market Pub], GENERAL, This is a former library book with library stickers and stamps.

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Details of the book

Details of the book - Marketing to Leading-Edge Baby Boomers: Perceptions, Principles, Practices, Predictions


EAN (ISBN-13): 9780972529075
ISBN (ISBN-10): 0972529071
Hardcover
Paperback
Publishing year: 2010
Publisher: Paramount Market Pub

Book in our database since 19.03.2008 09:55:40
Book found last time on 12.01.2017 22:36:47
ISBN/EAN: 9780972529075

ISBN - alternate spelling:
0-9725290-7-1, 978-0-9725290-7-5


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