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The Future of Advertising: New Approaches to the Attention Economy: Bew Aooriacges - William Drake, Richard Adler
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William Drake, Richard Adler:
The Future of Advertising: New Approaches to the Attention Economy: Bew Aooriacges - Paperback

ISBN: 0898432243

[SR: 1501472], Taschenbuch, [EAN: 9780898432244], Brookings Institution, Brookings Institution, Book, [PU: Brookings Institution], Brookings Institution, 58317011, Werbung, 58316011, Marketing & Verkauf, 58173011, Business, Karriere & Geld, 54071011, Genres, 52044011, Fremdsprachige Bücher, 356084011, Populäre Wirtschaftswissenschaften, 58173011, Business, Karriere & Geld, 54071011, Genres, 52044011, Fremdsprachige Bücher, 208623031, Taschenbuch, 208621031, Format (binding_browse-bin), 366250011, Refinements, 52044011, Fremdsprachige Bücher

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The Future of Advertising: New Approaches to the Attention Economy - Drake, William / Adler, Richard
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Drake, William / Adler, Richard:
The Future of Advertising: New Approaches to the Attention Economy - new book

ISBN: 9780898432244

This book examines the changes in the commercial and political advertising systems prompted by the new interactive media, and significant issues raised by the new economics gaining consumers' attention. It report addresses important public policy issues, such as privacy, the eroding distinction between editorial and advertising content, and targeting children, for advertising the age of new media. The Future of Advertising: New Approaches to the Attention Economy Drake, William / Adler, Richard

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The Future of Advertising : New Approaches to the Attention Economy - Adler, Richard, Drake, William
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Adler, Richard, Drake, William:
The Future of Advertising : New Approaches to the Attention Economy - used book

ISBN: 9780898432244

ID: 821270266

The Aspen Institute. Used - Very Good. Great condition for a used book! Minimal wear. 100% Money Back Guarantee. Shipped to over one million happy customers. Your purchase benefits world literacy!, The Aspen Institute

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