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Public Relations In The Marketing Mix - Jordan Goldman
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Jordan Goldman:
Public Relations In The Marketing Mix - used book

ISBN: 0844230847

ID: 688031

Now . . . An Authoritative Guide to Using Public Relations As a Marketing Tool PR is a powerful marketing tool. If used strategically: it helps induce the world to beat a path to a company or dealer's doorstep; and it extends the reach of advertising Public Relations in the Marketing Mix focuses on developing marketing strategies from the PR point-of-view, using PR as a finely-tuned communication vehicle that adds to the marketing mix. Author Jordan Goldman presents practical information on: the problems of selecting PR vehicles determining what kinds of PR a company needs dealing with problem situations writing a PR plan and presenting it to management Creditability, low cost, extended reach in the same markets and exposure in additional markets are some of the reasons for using PR to get the message across . . . and Goldman treats these functions at length. About the Author Jordan Goldman, marketing communications director of Greenstone, Rabasca & Roberts, Melvile, N.Y., previously owned his own public relations business, Lucerna Associates, and was senior public relations officer for Anaconda (a Fortune 500 company). Prior to that, he headed the PR operations of several advertising agencies. "Goldman's lively style maintains reader interest and provides some interesting insights into the use of marketing-oriented public relations . . . (Public Relations in the Marketing Mix) should prove both business and investing,marketing,marketing and sales,public relations Marketing & Sales, McGraw-Hill

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Public Relations In The Marketing Mix - Goldman, Jordan
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Goldman, Jordan:
Public Relations In The Marketing Mix - Paperback

1987, ISBN: 9780844230849

ID: 843602412

McGraw-Hill Contemporary, 1987. Paperback. Used; Good. Published by NTC Business Books. Ships from the UK within 24 hours. Your purchase helps support authors through the Book Author Resale Right. Bookbarn International Inventory #2090596, McGraw-Hill Contemporary, 1987

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Public Relations In The Marketing Mix - Jordan Goldman
book is out-of-stock
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Jordan Goldman:
Public Relations In The Marketing Mix - Paperback

1984, ISBN: 0844230847

ID: 5904183979

[EAN: 9780844230849], Gebraucht, guter Zustand, [PU: McGraw-Hill], Only lightly used. Book has minimal wear to cover and binding. A few pages may have small creases and minimal underlining.

Used or antiquarian book Abebooks.de
Books Squared, Dallas, TX, U.S.A. [54448258] [Rating: 5 (von 5)]
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Public Relations In The Marketing Mix - Jordan Goldman
book is out-of-stock
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Jordan Goldman:
Public Relations In The Marketing Mix - Paperback

1984, ISBN: 0844230847

ID: 5410844484

[EAN: 9780844230849], Gebraucht, guter Zustand, [PU: McGraw-Hill], Book shows minor use. Cover and Binding have minimal wear and the pages have only minimal creases.

Used or antiquarian book Abebooks.de
Atlanta Book Company, Atlanta, GA, U.S.A. [53553014] [Rating: 5 (von 5)]
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Public Relations In The Marketing Mix - Jordan Goldman
book is out-of-stock
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Jordan Goldman:
Public Relations In The Marketing Mix - Paperback

1984, ISBN: 0844230847

ID: 5756153872

[EAN: 9780844230849], Gebraucht, wie neu, [PU: McGraw-Hill], Straight spine with no creases. Cover has no damage and pages show little wear.

Used or antiquarian book Abebooks.de
Motor City Books, Riverview, MI, U.S.A. [54239244] [Rating: 5 (von 5)]
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Details of the book - Public Relations In The Marketing Mix


EAN (ISBN-13): 9780844230849
ISBN (ISBN-10): 0844230847
Paperback
Publishing year: 1984
Publisher: McGraw-Hill Contemporary

Book in our database since 11.12.2007 14:33:57
Book found last time on 01.03.2017 09:53:50
ISBN/EAN: 9780844230849

ISBN - alternate spelling:
0-8442-3084-7, 978-0-8442-3084-9


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