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Fundamentals of Copy and Layout - Albert C. Book; C. Dennis Schick
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Albert C. Book; C. Dennis Schick:
Fundamentals of Copy and Layout - used book

ISBN: 0844230308

ID: 1864484

Everything students need to know to create better ads is included in this user-friendly workbook. Self-quizzes, assignments, and cases teach students to solve actual copy and layout challenges. Features the creative philosophies of Bill Bernbach, Leo Burnett, David Ogilvy, Jack Trout, and Rosser Reeves. Includes material on research, data collection, analysis, and integrated marketing. This text's nuts-and-bolts techniques and cutting-edge content will empower your students with: * A solid foundation in the fundamentals that they'll use and thank you for throughout their careers. * Tips on writing for the Internet, new computer applications, and photo reproduction techniques. * The critical outlook they'll need to succeed by completing the text's quizzes, assignments, and copy and layout problems. accounting,accounting and finance,advertising,arts music and photography,business and finance,business and investing,business communication,communications,editing,education and reference Marketing & Sales, Natl Textbook Co Trade

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Fundamentals of Copy and Layout - Albert C. Book, C.Dennis Schick
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Albert C. Book, C.Dennis Schick:
Fundamentals of Copy and Layout - Paperback

2001, ISBN: 0844230308

[SR: 3324828], Paperback, [EAN: 9780844230306], McGraw-Hill Contemporary, McGraw-Hill Contemporary, Book, [PU: McGraw-Hill Contemporary], 2001-01-01, McGraw-Hill Contemporary, 267758, Prints, 267388, Print & Decorative Arts, 91, Art, Architecture & Photography, 1025612, Subjects, 266239, Books, 268108, Communication & Presentation, 659930, Management Skills, 268290, Management, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books, 268315, Advertising, 268314, Sales & Marketing, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books, 276522, Sociology, 496634, Family & Social Groups, 276303, Law & Disorder, 496644, Methodology & Research, 276447, Population & Demography, 276482, Social Issues, 276530, Sociological Theories, 496640, Sociology of Work, 276411, Social Sciences, 60, Society, Politics & Philosophy, 1025612, Subjects, 266239, Books

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Fundamentals of Copy and Layout - Albert C. Book, C. Dennis Schick
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Albert C. Book, C. Dennis Schick:
Fundamentals of Copy and Layout - Paperback

ISBN: 0844230308

Taschenbuch, [EAN: 9780844230306], McGraw-Hill Contemporary, McGraw-Hill Contemporary, Book, [PU: McGraw-Hill Contemporary], McGraw-Hill Contemporary, 60354011, Druck, 60323011, Grafikdesign, 336963011, Design & Verzierungskunst, 59670011, Kunst & Fotografie, 54071011, Genres, 52044011, Fremdsprachige Bücher, 60177011, Geschichte & Kritik, 59670011, Kunst & Fotografie, 54071011, Genres, 52044011, Fremdsprachige Bücher, 58317011, Werbung, 58316011, Marketing & Verkauf, 58173011, Business, Karriere & Geld, 54071011, Genres, 52044011, Fremdsprachige Bücher

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Fundamentals of Copy and Layout - Albert C. Book, C. Dennis Schick
book is out-of-stock
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Albert C. Book, C. Dennis Schick:
Fundamentals of Copy and Layout - Paperback

ISBN: 0844230308

Taschenbuch, [EAN: 9780844230306], McGraw-Hill Contemporary, McGraw-Hill Contemporary, Book, [PU: McGraw-Hill Contemporary], McGraw-Hill Contemporary, 60354011, Druck, 60323011, Grafikdesign, 336963011, Design & Verzierungskunst, 59670011, Kunst & Fotografie, 54071011, Genres, 52044011, Fremdsprachige Bücher, 60177011, Geschichte & Kritik, 59670011, Kunst & Fotografie, 54071011, Genres, 52044011, Fremdsprachige Bücher, 58317011, Werbung, 58316011, Marketing & Verkauf, 58173011, Business, Karriere & Geld, 54071011, Genres, 52044011, Fremdsprachige Bücher

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Fundamentals of Copy and Layout - Book, Albert C., Schick, C. Dennis
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Book, Albert C., Schick, C. Dennis:
Fundamentals of Copy and Layout - Paperback

1990, ISBN: 9780844230306

ID: 798071163

Natl Textbook Co Trade. Used - Like New. Natl Textbook Co Trade, 05/01/1990, Paperback, Like New condition. 2nd edition., Natl Textbook Co Trade

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Details of the book
Fundamentals of Copy and Layout
Author:

Albert C. Book, C.Dennis Schick

Title:

Fundamentals of Copy and Layout

ISBN:

includes cases, exercises, and a complete glossary. In addition, some of the all-time greats of advertising share their creative philosophies in a unique special section.

Details of the book - Fundamentals of Copy and Layout


EAN (ISBN-13): 9780844230306
ISBN (ISBN-10): 0844230308
Paperback
Publishing year: 1996
Publisher: Natl Textbook Co Trade

Book in our database since 27.05.2007 19:48:24
Book found last time on 19.04.2017 12:34:31
ISBN/EAN: 9780844230306

ISBN - alternate spelling:
0-8442-3030-8, 978-0-8442-3030-6


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