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Fundamentals of Copy & Layout - Albert C. Book, C. Dennis Schick
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Albert C. Book, C. Dennis Schick:
Fundamentals of Copy & Layout - hardcover

ISBN: 0844230227

[SR: 2017282], Gebundene Ausgabe, [EAN: 9780844230221], NTC Publishing Group,U.S., NTC Publishing Group,U.S., Book, [PU: NTC Publishing Group,U.S.], NTC Publishing Group,U.S., 59670011, Kunst & Fotografie, 1319947031, Anleitungen, 60357011, Architektur, 60261011, Darstellende Künste, 336963011, Design & Verzierungskunst, 59671011, Fotografie, 60177011, Geschichte & Kritik, 60168011, Malen, 60153011, Mode, 60226011, Museen & Sammlungen, 336964011, Nachschlagewerke, 55554011, Religiös, 60179011, Schulen, Strömungen & Stile, 60223011, Skulptur, 60342011, Zeichnen, 54071011, Genres, 52044011, Fremdsprachige Bücher, 58317011, Werbung, 58316011, Marketing & Verkauf, 58173011, Business, Karriere & Geld, 54071011, Genres, 52044011, Fremdsprachige Bücher, 1323201031, Editierung, 54499011, Schreiben, 54127011, Lernen & Nachschlagen, 54071011, Genres, 52044011, Fremdsprachige Bücher

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Fundamentals of Copy & Layout - Albert C. Book, C. Dennis Schick
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Albert C. Book, C. Dennis Schick:
Fundamentals of Copy & Layout - hardcover

1997, ISBN: 9780844230221

ID: 14155160764

Hardcover, Neubuch, Buy with confidence. Excellent Customer Service & Return policy. Ships Fast. 24*7 Customer Service., [PU: McGraw-Hill]

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Fundamentals Of Copy & Layout - Book, Albert C., Schick, C. Dennis
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Book, Albert C., Schick, C. Dennis:
Fundamentals Of Copy & Layout - hardcover

1997, ISBN: 0844230227

ID: 22415487992

[EAN: 9780844230221], Neubuch, [PU: McGraw-Hill], Never used!

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Fundamentals Of Copy & Layout - Albert C. Book; C. Dennis Schick
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Albert C. Book; C. Dennis Schick:
Fundamentals Of Copy & Layout - hardcover

1997, ISBN: 0844230227

ID: 22429076746

[EAN: 9780844230221], Neubuch, [PU: McGraw-Hill]

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Fundamentals of Copy & Layout - Book, Albert C., Schick, C. Dennis
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Book, Albert C., Schick, C. Dennis:
Fundamentals of Copy & Layout - hardcover

1997, ISBN: 9780844230221

ID: 14068289468

Hardcover, Neubuch, VIB, [PU: McGraw-Hill]

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Details of the book
Fundamentals of Copy & Layout

Here's all you need to write and design effective, powerful advertising for all forms of media. Fundamentals of Copy & Layout tells you "why to do it" and "how to do it."' It's practical, it's current; and it's comprehensive. CREATIVE PHILOSOPHIES Fairfax Cone; William Bernbach; Leo Burnett; Don Schultz; Rosser Reeves; David Ogilvy; Jack Trout; Susan Gillette COPY Researching the Ad; Preparing the Ad; Writing the Ad; The Headline; Copyediting; Copyfitting LAYOUT Elements; Materials; Illustration; Organization; Typography; The Finished Product PRINT MEDIA Newspapers; Classified; Consumer Magazines; Business Publications; Direct Response; Direct Mail; Outdoor; Transit; Specialty; Yellow Pages BROADCAST MEDIA Radio; Television INTERACTIVE MEDIA Let the authors' 40 years' experience in copywriting, teaching, consulting, and account management show you how to create better ads. Fundamentals of Copy & Layout is must reading for students and practitioners alike.

Details of the book - Fundamentals of Copy & Layout


EAN (ISBN-13): 9780844230221
ISBN (ISBN-10): 0844230227
Hardcover
Publishing year: 1997
Publisher: McGraw-Hill

Book in our database since 27.05.2007 19:48:24
Book found last time on 06.08.2017 12:15:22
ISBN/EAN: 9780844230221

ISBN - alternate spelling:
0-8442-3022-7, 978-0-8442-3022-1


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