ISBN: 9780844230153

An IMC model shows students how campaign goals can be achieved through a tactical blend of advertising, sales promotion, public relations, direct marketing, packaging, and point-of-sale p… More...

An IMC model shows students how campaign goals can be achieved through a tactical blend of advertising, sales promotion, public relations, direct marketing, packaging, and point-of-sale promotions. The text introduces new insights into consumer behavior, market segmentation, and one-on-one communications strategy.Strategic Advertising Campaigns:Guides students through every phase of planning and implementing an advertising campaign. Fosters lively discussions as students learn the thinking behind the campaign. Illustrates how utilizing different promotional techniques can maximize new product sales and revive sales of declining products. Stimulates break-out thinking by providing an overview of all the alternatives open to a campaign planner. ; Business, Finance & Law, McGraw-Hill Contemporary<

ISBN: 9780844230153

Reach customers and prospects effectively with this comprehensive and strategic approach to planning and building campaigns. Offers new approaches to success for an era in which tradition… More...

Reach customers and prospects effectively with this comprehensive and strategic approach to planning and building campaigns. Offers new approaches to success for an era in which traditional approaches to the marketplace no longer work. Provides insights on how to: -- Acquire and use data on customer wants, needs, and responses-- Get the most from new budgeting methods-- Mix and match promotional techniques to maximize sales of new products and revive sales of older, declining products Media >, [PU: National Textbook Company]<

2001, ISBN: 9780844230153

Hardcover, Gebraucht, sehr guter Zustand, This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages … More...

Hardcover, Gebraucht, sehr guter Zustand, This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping., [PU: McGraw-Hill Contemporary]<