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The Economics and Financing of Media Companies: Second Edition Robert G. Picard Author
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The Economics and Financing of Media Companies: Second Edition Robert G. Picard Author - new book

ISBN: 9780823232567

In this updated and expanded edition of the acclaimed Economics and Financing of Media Companies, leading economist and media specialist Robert G. Picard employs business concepts and ana… More...

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The Economics and Financing of Media Companies - Robert G. Picard
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The Economics and Financing of Media Companies - new book

ISBN: 9780823232567

In this updated and expanded edition of the acclaimed Economics and Financing of Media Companies, leading economist and media specialist Robert G. Picard employs business concepts and ana… More...

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The Economics and Financing of Media Companies: Second Edition - hardcover

ISBN: 9780823232567

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The Economics and Financing of Media Companies: Second Edition - new book

2011, ISBN: 9780823232567

2011-05-24. New. Ships with Tracking Number! INTERNATIONAL WORLDWIDE Shipping available. May be re-issue. Buy with confidence, excellent customer service!, 2011-05-24, 6

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The Economics and Financing of Media Companies - Picard, Robert G.
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Picard, Robert G.:
The Economics and Financing of Media Companies - hardcover

2011, ISBN: 0823232565

Gebundene Ausgabe, mit Schutzumschlag 11, [PU:Fordham University Press]

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The Economics and Financing of Media Companies: Second Edition Robert G. Picard Author
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9780823232567


In this updated and expanded edition of the acclaimed Economics and Financing of Media Companies, leading economist and media specialist Robert G. Picard employs business concepts and analyses to explore the operations and activities of media firms and the forces and issues affecting them.Picard has added new examples and new data, and he covers such emerging areas as the economics of digital media. Using contemporary examples from American and global media companies, the book contains a wealth of information, including useful charts and tables, important for both those who work in and study media industries. It goes beyond simplistic explanations to show how various internal and external forces direct and constrain decisions in media firms and the implications of the forces on the type of media and content offered today.

Details of the book - The Economics and Financing of Media Companies: Second Edition Robert G. Picard Author


EAN (ISBN-13): 9780823232567
ISBN (ISBN-10): 0823232565
Hardcover
Publishing year: 2010
Publisher: Fordham University Press Core >2 >T
270 Pages
Language: eng/Englisch

Book in our database since 2010-05-08T15:38:26-04:00 (New York)
Book found last time on 2025-03-08T06:10:32-05:00 (New York)
ISBN/EAN: 9780823232567

ISBN - alternate spelling:
0-8232-3256-5, 978-0-8232-3256-7
Alternate spelling and related search-keywords:
Book author: roberts, robert picard
Book title: medium, financing financing

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