ISBN: 9780814409909

Advance Praise for You've Gotta Have Heart: "In this refreshing and straightforward book, Cass Wheeler uses the example of the Alliance for a Healthier Generation--a partnership between t… More...

Advance Praise for You've Gotta Have Heart: "In this refreshing and straightforward book, Cass Wheeler uses the example of the Alliance for a Healthier Generation--a partnership between the American Heart Association and my Foundation to combat childhood obesity--to illustrate pragmatic ways for nonprofits to effectively reach their goals. You've Gotta Have Heart is a useful and insightful guide for how to transform hard work and dedication into change for those most in need." -- Former President Bill Clinton "Nonprofits large and small will expand their kits with the tools from You've Gotta Have Heart. One of America's best-regarded executives has delivered for volunteers and staff desiring to achieve organizational excellence." -- H. Art Taylor, President and CEO, Better Business Bureau Wise Giving Alliance "Having worked with the American Heart Association, I was impressed with Wheeler's bottom line corporate approach, and I'm glad he has shared strategies with the entire nonprofit sector in You've Gotta Have Heart." -- Ram Charan, business consultant and best-selling author "Cass Wheeler's prescriptions for an organization's success--clarity of mission, strong core values, ambitious but realistic targets, and focus--seem so commonsensical that you wonder why more nonprofits don't follow them. But they will, if their CEOs read this lucid and practical guide, based on Wheeler's stellar leadership of the American Heart Association." -- Paul Brest, President, The William and Flora Hewlett Foundation "You've Gotta Have Heart is fabulous! It is the definitive reference book that I wish I had been able to refer to earlier in my career and that I will put to good use in the near future." -- Eduardo J. Sanchez, MD, MPH, FAAFP, Vice President and Chief Medical Officer Blue Cross Blue Shield Texas, and former Texas Commissioner of Health Media >, [PU: AMACOM (American Management Association)]<

ISBN: 9780814409909

Advance Praise for You've Gotta Have Heart: "In this refreshing and straightforward book, Cass Wheeler uses the example of the Alliance for a Healthier Generation--a partnership between t… More...

Advance Praise for You've Gotta Have Heart: "In this refreshing and straightforward book, Cass Wheeler uses the example of the Alliance for a Healthier Generation--a partnership between the American Heart Association and my Foundation to combat childhood obesity--to illustrate pragmatic ways for nonprofits to effectively reach their goals. You've Gotta Have Heart is a useful and insightful guide for how to transform hard work and dedication into change for those most in need." -- Former President Bill Clinton "Nonprofits large and small will expand their kits with the tools from You've Gotta Have Heart. One of America's best-regarded executives has delivered for volunteers and staff desiring to achieve organizational excellence." -- H. Art Taylor, President and CEO, Better Business Bureau Wise Giving Alliance "Having worked with the American Heart Association, I was impressed with Wheeler's bottom line corporate approach, and I'm glad he has shared strategies with the entire nonprofit sector in You've Gotta Have Heart." -- Ram Charan, business consultant and best-selling author "Cass Wheeler's prescriptions for an organization's success--clarity of mission, strong core values, ambitious but realistic targets, and focus--seem so commonsensical that you wonder why more nonprofits don't follow them. But they will, if their CEOs read this lucid and practical guide, based on Wheeler's stellar leadership of the American Heart Association." -- Paul Brest, President, The William and Flora Hewlett Foundation "You've Gotta Have Heart is fabulous! It is the definitive reference book that I wish I had been able to refer to earlier in my career and that I will put to good use in the near future." -- Eduardo J. Sanchez, MD, MPH, FAAFP, Vice President and Chief Medical Officer Blue Cross Blue Shield Texas, and former Texas Commissioner of Health Media > Book, [PU: AMACOM (American Management Association)]<

ISBN: 9780814409909

Advance Praise for You've Gotta Have Heart: "In this refreshing and straightforward book, Cass Wheeler uses the example of the Alliance for a Healthier Generation--a partnership between t… More...

Advance Praise for You've Gotta Have Heart: "In this refreshing and straightforward book, Cass Wheeler uses the example of the Alliance for a Healthier Generation--a partnership between the American Heart Association and my Foundation to combat childhood obesity--to illustrate pragmatic ways for nonprofits to effectively reach their goals. You've Gotta Have Heart is a useful and insightful guide for how to transform hard work and dedication into change for those most in need." -- Former President Bill Clinton "Nonprofits large and small will expand their kits with the tools from You've Gotta Have Heart. One of America's best-regarded executives has delivered for volunteers and staff desiring to achieve organizational excellence." -- H. Art Taylor, President and CEO, Better Business Bureau Wise Giving Alliance "Having worked with the American Heart Association, I was impressed with Wheeler's bottom line corporate approach, and I'm glad he has shared strategies with the entire nonprofit sector in You've Gotta Have Heart." -- Ram Charan, business consultant and best-selling author "Cass Wheeler's prescriptions for an organization's success--clarity of mission, strong core values, ambitious but realistic targets, and focus--seem so commonsensical that you wonder why more nonprofits don't follow them. But they will, if their CEOs read this lucid and practical guide, based on Wheeler's stellar leadership of the American Heart Association." -- Paul Brest, President, The William and Flora Hewlett Foundation "You've Gotta Have Heart is fabulous! It is the definitive reference book that I wish I had been able to refer to earlier in my career and that I will put to good use in the near future." -- Eduardo J. Sanchez, MD, MPH, FAAFP, Vice President and Chief Medical Officer Blue Cross Blue Shield Texas, and former Texas Commissioner of Health Media >, [PU: AMACOM (American Management Association)]<

ISBN: 0814409903

[SR: 1328218], Hardcover, [EAN: 9780814409909], AMACOM, AMACOM, Book, [PU: AMACOM], AMACOM, 935724, Nonprofit Organizations & Charities, 11591980011, Finance & Accounting, 11591981011, Fu… More...

[SR: 1328218], Hardcover, [EAN: 9780814409909], AMACOM, AMACOM, Book, [PU: AMACOM], AMACOM, 935724, Nonprofit Organizations & Charities, 11591980011, Finance & Accounting, 11591981011, Fundraising & Grants, 11591982011, Management & Leadership, 11591983011, Marketing & Communications, 935664, Industries & Professions, 935522, Business & Investing, 927726, Subjects, 916520, Books, 935788, Leadership, 935782, Management & Leadership, 935522, Business & Investing, 927726, Subjects, 916520, Books, 935790, Management, 935782, Management & Leadership, 935522, Business & Investing, 927726, Subjects, 916520, Books, 942886, American Heart Association, 942866, Nutrition, 942402, Health, Fitness & Dieting, 927726, Subjects, 916520, Books, 952286, Leadership, 952280, Management & Leadership, 952272, Business Management, 950756, Professional & Technical, 927726, Subjects, 916520, Books, 952288, Management, 952280, Management & Leadership, 952272, Business Management, 950756, Professional & Technical, 927726, Subjects, 916520, Books<

ISBN: 9780814409909

For organizations in the social sector to be truly effective, they must stay relevant and, above all, stay true to their mission. For the past twenty-six years, Cass Wheeler has ensured t… More...

For organizations in the social sector to be truly effective, they must stay relevant and, above all, stay true to their mission. For the past twenty-six years, Cass Wheeler has ensured that the American Heart Association has fulfilled its calling to save lives and educate the public about heart disease by adopting some of the same strategies used in the for-profit sector. Using examples of some of the most lauded organizations including the American Heart Association, The American Cancer Society, and The Girl Scouts of America, as well as many others, Wheeler reveals the leadership skills that will help employees, volunteers, and board members excel at their jobs, become good role models, and build a more visionary, creative, and disciplined nonprofit organization. You've Gotta Have Heart: Achieving Purpose Beyond Profit in the Social Sector Wheeler, Cass, AMACOM/American Management Association<