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Sensory and Consumer Research in Food Product Design and Development - Howard R. Moskowitz, Jacqueline H. Beckley, Anna V. A. Resurreccion
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Howard R. Moskowitz, Jacqueline H. Beckley, Anna V. A. Resurreccion:
Sensory and Consumer Research in Food Product Design and Development - hardcover

ISBN: 0813816327

[SR: 3142247], Hardcover, [EAN: 9780813816326], Wiley-Blackwell, Wiley-Blackwell, Book, [PU: Wiley-Blackwell], Wiley-Blackwell, The food and beverage industries today face an intensely competitive business environment. To the degree that the product developer and marketer – as well as general business manager – can more fully understand the consumer and target development and marketing efforts, their business will be more successful. Sensory and Consumer Research in Food Product Design and Development is the first book to present, from the business viewpoint, the critical issues faced by sensory analysts, product developers, and market researchers in the food and beverage arena. The book’s unique perspective stems from the author team of Moskowitz, Beckley, and Resurreccion, three leading practitioners in the field, who each combines an academic and business acumen. The beginning reader will be introduced to systematic experimentation at the very early stages, to newly emerging methods for data acquisition/knowledge development, and to points of view employed by successful food and beverage companies. The advanced reader will find new ideas, backed up by illustrative case histories, to provide yet another perspective on commonly encountered problems and their practical solutions. Aimed toward all aspects of the food and beverage industry, Sensory and Consumer Research in Food Product Design and Development is especially important for those professionals involved in the early stages of product development, where business opportunity is often the g, 2709, Research, 2702, Marketing, 2698, Marketing & Sales, 3, Business & Money, 1000, Subjects, 283155, Books, 227550, Industrial, Manufacturing & Operational Systems, 10806600011, 3D Printing, 52166011, Economics, 13755, Ergonomics, 7921652011, Health & Safety, 13762, Industrial Design, 227551, Industrial Technology, 52167011, Management, 13769, Manufacturing, 13773, Production, Operation & Management, 13799, Quality Control, 13687, Robotics & Automation, 173515, Engineering, 173507, Engineering & Transportation, 1000, Subjects, 283155, Books, 14494, Food Science, 226680, Agricultural Sciences, 75, Science & Math, 1000, Subjects, 283155, Books, 491624, Marketing, 468220, Business & Finance, 465600, New, Used & Rental Textbooks, 2349030011, Specialty Boutique, 283155, Books

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Sensory and Consumer Research in Food Product Design and Development - Howard R. Moskowitz, Jacqueline H. Beckley, Anna V. A. Resurreccion
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Howard R. Moskowitz, Jacqueline H. Beckley, Anna V. A. Resurreccion:
Sensory and Consumer Research in Food Product Design and Development - hardcover

ISBN: 0813816327

[SR: 3142247], Hardcover, [EAN: 9780813816326], Wiley-Blackwell, Wiley-Blackwell, Book, [PU: Wiley-Blackwell], Wiley-Blackwell, The food and beverage industries today face an intensely competitive business environment. To the degree that the product developer and marketer – as well as general business manager – can more fully understand the consumer and target development and marketing efforts, their business will be more successful. Sensory and Consumer Research in Food Product Design and Development is the first book to present, from the business viewpoint, the critical issues faced by sensory analysts, product developers, and market researchers in the food and beverage arena. The book’s unique perspective stems from the author team of Moskowitz, Beckley, and Resurreccion, three leading practitioners in the field, who each combines an academic and business acumen. The beginning reader will be introduced to systematic experimentation at the very early stages, to newly emerging methods for data acquisition/knowledge development, and to points of view employed by successful food and beverage companies. The advanced reader will find new ideas, backed up by illustrative case histories, to provide yet another perspective on commonly encountered problems and their practical solutions. Aimed toward all aspects of the food and beverage industry, Sensory and Consumer Research in Food Product Design and Development is especially important for those professionals involved in the early stages of product development, where business opportunity is often the g, 2709, Research, 2702, Marketing, 2698, Marketing & Sales, 3, Business & Money, 1000, Subjects, 283155, Books, 227550, Industrial, Manufacturing & Operational Systems, 10806600011, 3D Printing, 52166011, Economics, 13755, Ergonomics, 7921652011, Health & Safety, 13762, Industrial Design, 227551, Industrial Technology, 52167011, Management, 13769, Manufacturing, 13773, Production, Operation & Management, 13799, Quality Control, 13687, Robotics & Automation, 173515, Engineering, 173507, Engineering & Transportation, 1000, Subjects, 283155, Books, 14494, Food Science, 226680, Agricultural Sciences, 75, Science & Math, 1000, Subjects, 283155, Books, 491624, Marketing, 468220, Business & Finance, 465600, New, Used & Rental Textbooks, 2349030011, Specialty Boutique, 283155, Books

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Sensory and Consumer Research in Food Product Design and Development - Howard R. Moskowitz, Jacqueline H. Beckley, Anna V. A. Resurreccion
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(*)
Howard R. Moskowitz, Jacqueline H. Beckley, Anna V. A. Resurreccion:
Sensory and Consumer Research in Food Product Design and Development - hardcover

ISBN: 0813816327

[SR: 1761948], Hardcover, [EAN: 9780813816326], Wiley-Blackwell, Wiley-Blackwell, Book, [PU: Wiley-Blackwell], Wiley-Blackwell, The food and beverage industries today face an intensely competitive business environment. To the degree that the product developer and marketer - as well as general business manager - can more fully understand the consumer and target development and marketing efforts, their business will be more successful. Sensory and Consumer Research in Food Product Design and Development is the first book to present, from the business viewpoint, the critical issues faced by sensory analysts, product developers, and market researchers in the food and beverage arena. The book's unique perspective stems from the author team of Moskowitz, Beckley, and Resurreccion, three leading practitioners in the field, who each combines an academic and business acumen. The beginning reader will be introduced to systematic experimentation at the very early stages, to newly emerging methods for data acquisition/knowledge development, and to points of view employed by successful food and beverage companies. The advanced reader will find new ideas, backed up by illustrative case histories, to provide yet another perspective on commonly encountered problems and their practical solutions. Aimed toward all aspects of the food and beverage industry, Sensory and Consumer Research in Food Product Design and Development is especially important for those professionals involved in the early stages of product development, where business opportunity is often the greatest., 2709, Research, 2702, Marketing, 2698, Marketing & Sales, 3, Business & Money, 1000, Subjects, 283155, Books, 227550, Industrial, Manufacturing & Operational Systems, 10806600011, 3D Printing, 52166011, Economics, 13755, Ergonomics, 7921652011, Health & Safety, 13762, Industrial Design, 227551, Industrial Technology, 52167011, Management, 13769, Manufacturing, 13773, Production, Operation & Management, 13799, Quality Control, 13687, Robotics & Automation, 173515, Engineering, 173507, Engineering & Transportation, 1000, Subjects, 283155, Books, 14494, Food Science, 226680, Agricultural Sciences, 75, Science & Math, 1000, Subjects, 283155, Books, 491624, Marketing, 468220, Business & Finance, 465600, New, Used & Rental Textbooks, 2349030011, Specialty Boutique, 283155, Books

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Sensory and Consumer Research in Food Product Design and Development - Howard R. Moskowitz, Jacqueline H. Beckley, Anna V. A. Resurreccion
book is out-of-stock
(*)
Howard R. Moskowitz, Jacqueline H. Beckley, Anna V. A. Resurreccion:
Sensory and Consumer Research in Food Product Design and Development - hardcover

ISBN: 0813816327

[SR: 1761948], Hardcover, [EAN: 9780813816326], Wiley-Blackwell, Wiley-Blackwell, Book, [PU: Wiley-Blackwell], Wiley-Blackwell, The food and beverage industries today face an intensely competitive business environment. To the degree that the product developer and marketer - as well as general business manager - can more fully understand the consumer and target development and marketing efforts, their business will be more successful. Sensory and Consumer Research in Food Product Design and Development is the first book to present, from the business viewpoint, the critical issues faced by sensory analysts, product developers, and market researchers in the food and beverage arena. The book's unique perspective stems from the author team of Moskowitz, Beckley, and Resurreccion, three leading practitioners in the field, who each combines an academic and business acumen. The beginning reader will be introduced to systematic experimentation at the very early stages, to newly emerging methods for data acquisition/knowledge development, and to points of view employed by successful food and beverage companies. The advanced reader will find new ideas, backed up by illustrative case histories, to provide yet another perspective on commonly encountered problems and their practical solutions. Aimed toward all aspects of the food and beverage industry, Sensory and Consumer Research in Food Product Design and Development is especially important for those professionals involved in the early stages of product development, where business opportunity is often the greatest., 2709, Research, 2702, Marketing, 2698, Marketing & Sales, 3, Business & Money, 1000, Subjects, 283155, Books, 227550, Industrial, Manufacturing & Operational Systems, 10806600011, 3D Printing, 52166011, Economics, 13755, Ergonomics, 7921652011, Health & Safety, 13762, Industrial Design, 227551, Industrial Technology, 52167011, Management, 13769, Manufacturing, 13773, Production, Operation & Management, 13799, Quality Control, 13687, Robotics & Automation, 173515, Engineering, 173507, Engineering & Transportation, 1000, Subjects, 283155, Books, 14494, Food Science, 226680, Agricultural Sciences, 75, Science & Math, 1000, Subjects, 283155, Books, 491624, Marketing, 468220, Business & Finance, 465600, New, Used & Rental Textbooks, 2349030011, Specialty Boutique, 283155, Books

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Sensory and Consumer Research in Food Product Design and Development - Howard R. Moskowitz
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(*)
Howard R. Moskowitz:
Sensory and Consumer Research in Food Product Design and Development - hardcover

ISBN: 9780813816326

ID: 9780813816326

Sensory and Consumer Research in Food Product Design and Development Sensory-and-Consumer-Research-in-Food-Product-Design-and-Development~~Howard-R-Moskowitz Science>Engineering>Chemical Engr Hardcover, Wiley

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Details of the book
Sensory and Consumer Research in Food Product Design and Development

The food and beverage industries today face an intensely competitive business environment. To the degree that the product developer and marketer - as well as general business manager - can more fully understand the consumer and target development and marketing efforts, their business will be more successful.

Details of the book - Sensory and Consumer Research in Food Product Design and Development


EAN (ISBN-13): 9780813816326
ISBN (ISBN-10): 0813816327
Hardcover
Publishing year: 2006
Publisher: John Wiley & Sons
358 Pages
Weight: 0,939 kg
Language: eng/Englisch

Book in our database since 13.05.2007 10:15:45
Book found last time on 24.04.2017 15:17:34
ISBN/EAN: 9780813816326

ISBN - alternate spelling:
0-8138-1632-7, 978-0-8138-1632-6


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