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Tupperware Unsealed: Brownie Wise, Earl Tupper, and the Home Party Pioneers - Bob Kealing
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Bob Kealing:
Tupperware Unsealed: Brownie Wise, Earl Tupper, and the Home Party Pioneers - hardcover

ISBN: 081303227X

[SR: 1640277], Hardcover, [EAN: 9780813032276], University Press of Florida, University Press of Florida, Book, [PU: University Press of Florida], University Press of Florida, Brownie Wise, the first woman to appear on the cover of Business Week, was the driving force behind making Tupperware a household name. Fired under mysterious circumstances, she was written out of Tupperware history and died in obscurity. A trailblazing businesswoman decades ahead of her time, Wise created the Tupperware "home party" phenomenon in the 1950s. Her drive and creativity fueled sales and profits for the once sleepy plastic containers company. Earl Tupper anointed Wise as the company figurehead and marketing guru. Long before Disney, her lavish national headquarters drew tourists from near and far to the outskirts of Orlando, Florida, where she held court with the press, politicians, and movie stars. Wise's idea to market Tupperware exclusively through in-home sales sparked a cultural revolution in post World War II America. For the first time, minimally educated and economically invisible housewives had opportunities for careers. She became a cultlike, charismatic leader for the Tupperware faithful, so popular that "Tupperware Ladies" would vie to win the clothes right off her back. Behind the scenes, few knew Wise was stalked by her alcoholic and abusive ex-husband and feared him appearing out of nowhere to cause shame, embarrassment, or worse. The adoration from a legion of Tupperware dealers made her sudden fall from grace even more shocking and dramatic. At the height of her national celebrity, Tupper unceremoniously released her from the company. Journalist Bob Kealing has interviewed pioneering executives who helped build the company alongside Wise, reviewed hundreds of primary source documents written by Tupper and Wise, and obtained access to a wealth of previously unknown information, including sealed court depositions regarding a series of boat accidents successfully kept out of the press by the company, and details of secret recordings made by Tupperware Home Parties management seeking to prevent their distributors from unionizing. Wise's rise and fall, and her relationship with the eccentric Tupper, is the stuff of legend; a story told finally, and fully, in Tupperware Unsealed., 2542, Company Profiles, 2538, Biography & History, 3, Business & Money, 1000, Subjects, 283155, Books, 4853, United States, 4867, African Americans, 4868, Civil War, 4869, Colonial Period, 6343225011, Immigrants, 4871, Revolution & Founding, 14278871, State & Local, 4808, Americas, 9, History, 1000, Subjects, 283155, Books

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Tupperware Unsealed: Brownie Wise, Earl Tupper, and the Home Party Pioneers - Bob Kealing
book is out-of-stock
(*)
Bob Kealing:
Tupperware Unsealed: Brownie Wise, Earl Tupper, and the Home Party Pioneers - hardcover

ISBN: 081303227X

[SR: 1640277], Hardcover, [EAN: 9780813032276], University Press of Florida, University Press of Florida, Book, [PU: University Press of Florida], University Press of Florida, Brownie Wise, the first woman to appear on the cover of Business Week, was the driving force behind making Tupperware a household name. Fired under mysterious circumstances, she was written out of Tupperware history and died in obscurity. A trailblazing businesswoman decades ahead of her time, Wise created the Tupperware "home party" phenomenon in the 1950s. Her drive and creativity fueled sales and profits for the once sleepy plastic containers company. Earl Tupper anointed Wise as the company figurehead and marketing guru. Long before Disney, her lavish national headquarters drew tourists from near and far to the outskirts of Orlando, Florida, where she held court with the press, politicians, and movie stars. Wise's idea to market Tupperware exclusively through in-home sales sparked a cultural revolution in post World War II America. For the first time, minimally educated and economically invisible housewives had opportunities for careers. She became a cultlike, charismatic leader for the Tupperware faithful, so popular that "Tupperware Ladies" would vie to win the clothes right off her back. Behind the scenes, few knew Wise was stalked by her alcoholic and abusive ex-husband and feared him appearing out of nowhere to cause shame, embarrassment, or worse. The adoration from a legion of Tupperware dealers made her sudden fall from grace even more shocking and dramatic. At the height of her national celebrity, Tupper unceremoniously released her from the company. Journalist Bob Kealing has interviewed pioneering executives who helped build the company alongside Wise, reviewed hundreds of primary source documents written by Tupper and Wise, and obtained access to a wealth of previously unknown information, including sealed court depositions regarding a series of boat accidents successfully kept out of the press by the company, and details of secret recordings made by Tupperware Home Parties management seeking to prevent their distributors from unionizing. Wise's rise and fall, and her relationship with the eccentric Tupper, is the stuff of legend; a story told finally, and fully, in Tupperware Unsealed., 2542, Company Profiles, 2538, Biography & History, 3, Business & Money, 1000, Subjects, 283155, Books, 4853, United States, 4867, African Americans, 4868, Civil War, 4869, Colonial Period, 6343225011, Immigrants, 4871, Revolution & Founding, 14278871, State & Local, 4808, Americas, 9, History, 1000, Subjects, 283155, Books

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Tupperware Unsealed: Brownie Wise, Earl Tupper, and the Home Party Pioneers - Kealing, Bob
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Kealing, Bob:
Tupperware Unsealed: Brownie Wise, Earl Tupper, and the Home Party Pioneers - used book

ISBN: 9780813032276

ID: 3414469

Brownie Wise, the first woman to appear on the cover of "Business Week, "was the driving force behind making Tupperware a household name. Fired under mysterious circumstances, she was written out of Tupperware history and died in obscurity. A trailblazing businesswoman decades ahead of her time, Wise created the Tupperware "home party" phenomenon in the 1950s. Her drive and creativity fueled sales and profits for the once sleepy plastic containers company. Earl Tupper anointed Wise as the company figurehead and marketing guru. Long before Disney, her lavish national headquarters drew tourists from near and far to the outskirts of Orlando, Florida, where she held court with the press, politicians, and movie stars. Wise's idea to market Tupperware exclusively through in-home sales sparked a cultural revolution in post World War II America. For the first time, minimally educated and economically invisible housewives had opportunities for careers. She became a cultlike, charismatic leader for the Tupperware faithful, so popular that "Tupperware Ladies" would vie to win the clothes right off her back. Behind the scenes, few knew Wise was stalked by her alcoholic and abusive ex-husband and feared him appearing out of nowhere to cause shame, embarrassment, or worse. The adoration from a legion of Tupperware dealers made her sudden fall from grace even more shocking and dramatic. At the height of her national celebrity, Tupper unceremoniously released her from the company. Journalist Bob Kealing has interviewed pioneering executives who helped build the company alongside Wise, reviewed hundreds of primary source documents written by Tupper and Wise, and obtained access to a wealth of previouslyunknown information, including sealed court depositions regarding a series of boat accidents successfully kept out of the press by the company, and details of secret recordings made by Tupperware Home Parties management seeking to prevent their distributors from unionizing. Wise's rise and fall, and her relationship with the eccentric Tupper, is the stuff of legend; a story told finally, and fully, in "Tupperware Unsealed." Tupperware Unsealed: Brownie Wise, Earl Tupper, and the Home Party Pioneers Kealing, Bob, University Press of Florida

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Tupperware Unsealed : Brownie Wise, Earl Tupper, and the Home Party Pioneers - Bob Kealing
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Bob Kealing:
Tupperware Unsealed : Brownie Wise, Earl Tupper, and the Home Party Pioneers - used book

ISBN: 081303227X

ID: 5900541

Brownie Wise, the first woman to appear on the cover of Business Week, was the driving force behind making Tupperware a household name. Fired under mysterious circumstances, she was written out of Tupperware history and died in obscurity. A trailblazing businesswoman decades ahead of her time, Wise created the Tupperware "home party" phenomenon in the 1950s. Her drive and creativity fueled sales and profits for the once sleepy plastic containers company. Earl Tupper anointed Wise as the company figurehead and marketing guru. Long before Disney, her lavish national headquarters drew tourists from near and far to the outskirts of Orlando, Florida, where she held court with the press, politicians, and movie stars. Wise's idea to market Tupperware exclusively through in-home sales sparked a cultural revolution in post World War II America. For the first time, minimally educated and economically invisible housewives had opportunities for careers. She became a cultlike, charismatic leader for the Tupperware faithful, so popular that "Tupperware Ladies" would vie to win the clothes right off her back. Behind the scenes, few knew Wise was stalked by her alcoholic and abusive ex-husband and feared him appearing out of nowhere to cause shame, embarrassment, or worse. The adoration from a legion of Tupperware dealers made her sudden fall from grace even more shocking and dramatic. At the height of her national celebrity, Tupper unceremoniously released her from the company. Journalist B antiques and collectibles,biographical,biographies,biographies and history,biography and history,business,business and investing,crafts and hobbies,economics,engineering Biographies, University Press of Florida

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Tupperware Unsealed: Brownie Wise, Earl Tupper, and the Home Party Pioneers - Bob Kealing
book is out-of-stock
(*)
Bob Kealing:
Tupperware Unsealed: Brownie Wise, Earl Tupper, and the Home Party Pioneers - hardcover

ISBN: 9780813032276

ID: 1140863222

University Press of Florida. Hardcover. GOOD. Spine creases, wear to binding and pages from reading. May contain limited notes, underlining or highlighting that does affect the text. Possible ex library copy, that’ll have the markings and stickers associated from the library. Accessories such as CD, codes, toys, may not be included., University Press of Florida

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Details of the book
Tupperware Unsealed: Brownie Wise, Earl Tupper, and the Home Party Pioneers

Brownie Wise was the driving force behind making Tupperware a household name. Fired under mysterious circumstances, she was written out of Tupperware history and died in obscurity. This book describes her rise and fall, and her relationship with the eccentric Tupper.

Details of the book - Tupperware Unsealed: Brownie Wise, Earl Tupper, and the Home Party Pioneers


EAN (ISBN-13): 9780813032276
ISBN (ISBN-10): 081303227X
Hardcover
Publishing year: 2008
Publisher: UNIV PR OF FLORIDA
250 Pages
Weight: 0,534 kg
Language: eng/Englisch

Book in our database since 07.02.2008 19:43:30
Book found last time on 06.10.2018 10:34:40
ISBN/EAN: 9780813032276

ISBN - alternate spelling:
0-8130-3227-X, 978-0-8130-3227-6


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