ISBN: 9780807827284

In this fascinating history of alcohol in postwar American culture, Lori Rotskoff draws on short stories, advertisements, medical writings, and Hollywood films to investigate how gender n… More...

In this fascinating history of alcohol in postwar American culture, Lori Rotskoff draws on short stories, advertisements, medical writings, and Hollywood films to investigate how gender norms and ideologies of marriage intersected with scientific and popular ideas about drinking and alcoholism. After the repeal of Prohibition in 1933, recreational drinking became increasingly accepted among white, suburban, middle-class men and women. But excessive or habitual drinking plagued many families. How did people view the "problem drinkers" in their midst? How did husbands and wives learn to cope within an "alcoholic marriage?" And how was drinking linked to broader social concerns during the Great Depression, World War II, and the Cold War era? By the 1950s, Rotskoff explains, mental health experts, movie producers, and members of self-help groups like Alcoholics Anonymous and Al-Anon helped bring about a shift in the public perception of alcoholism from "sin" to "sickness." Yet alcoholism was also viewed as a family problem that expressed gender-role failure for both women and men. On the silver screen (in movies such as "The Lost Weekend" and "The Best Years of Our Lives") and on the printed page (in stories by writers such as John Cheever), in hospitals and at Twelve Step meetings, chronic drunkenness became one of the most pressing public health issues of the day. Media > Book, [PU: University of North Carolina Press]<

2002, ISBN: 9780807827284

Hardcover

Hardcover, Book. 9 1/4 h x 6 1/4w., As New in As New jacket, [ED: 1], culture americana, A real nice clean unmarked 307 page first edition hardcover with "1" low in number line. From dust… More...

Hardcover, Book. 9 1/4 h x 6 1/4w., As New in As New jacket, [ED: 1], culture americana, A real nice clean unmarked 307 page first edition hardcover with "1" low in number line. From dust jacket flap: In this fascinating history of alcohol in postwar American culture, Lori Rotskoff draws on short stories, advertisements, medical writings, and Hollywood films to investigate how gender norms and ideologies of marriage intersected with scientific and popular ideas about drinking and alcoholism., Chapel Hill, [PU: The University of North Carolina Press]<

ISBN: 9780807827284

The University of North Carolina Press. Used - Very Good. Ships from the UK. Former Library book. Great condition for a used book! Minimal wear. 100% Money Back Guarantee. Your purchase… More...

The University of North Carolina Press. Used - Very Good. Ships from the UK. Former Library book. Great condition for a used book! Minimal wear. 100% Money Back Guarantee. Your purchase also supports literacy charities., The University of North Carolina Press<

2002, ISBN: 9780807827284

2002-04-02. New. Ships with Tracking Number! INTERNATIONAL WORLDWIDE Shipping available. Buy with confidence, excellent customer service!, 2002-04-02

ISBN: 9780807827284

Hardcover book. 336 pages. Published by University of North Carolina Press Media > Book, [PU: University of North Carolina Press]