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The Audience in the News - Dwight DeWerth-Pallmeyer
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Dwight DeWerth-Pallmeyer:
The Audience in the News - new book

ISBN: 9780805821109

In recent years, communication scholars have taken a renewed interest in analyzing the audience and its impact on the communication process. Similarly, news editors and producers have often turned toward a marketing orientation which seeks to give new readers and viewers what they want, or at least what they say they want. Yet, there has still been little written about just how the audience factors into the news which is produced. Seeking to fill that niche, this book argues that audience images are quite important in the construction of news, but not easily detected. That is because journalists are not principally interested in their audience; they are interested in the news. USE THIS PARAGRAPH ONLY FOR GENERAL CATALOGS... This volume argues that although journalistic images of the audience may be "incomplete," they do exist and powerfully help shape the work of journalists in producing journalistic texts. Using a case study of news workers and news texts at two Chicago newsgathering organizations, the Chicago Tribune and WGN-TV, this book: • examines notions of audience and how they have been treated by academicians, • presents a detailed description of the ways in which audience is embedded within the news construction process, • presents a very representative set of journalistic news values, • presents differing ideas of audience at three key levels of the news organizations — reporters and news gatherers, editors and producers, and senior editors, producers, and news directors, and • seeks to summarize and position this study within the larger body of mass communication research. Textbooks New Books ~~ Performing Arts ~~ Mass Media - General Audience-in-the-News~~Dwight-DeWerth-Pallmeyer Taylor & Francis This work argues that although journalistic images of the audience may be incomplete, they do exist and powerfully help shape the work of journalists. Using case studies, this work examines academic notions of audience and the ways in which they are embedded within the news construction.

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The Audience in News CL - Dewerth-Pallmeyer, Dwight
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Dewerth-Pallmeyer, Dwight:
The Audience in News CL - hardcover

1996, ISBN: 0805821104, Lieferbar binnen 4-6 Wochen Shipping costs:Versandkostenfrei innerhalb der BRD

ID: 9780805821109

Internationaler Buchtitel. In englischer Sprache. Verlag: LAWRENCE ERLBAUM ASSOC INC, 144 Seiten, L=237mm, B=150mm, H=14mm, Gew.=408gr, [GR: 17300 - HC/Medienwissenschaften], [SW: - Sociology], Gebunden, Klappentext: This work argues that although journalistic images of the audience may be incomplete, they do exist and powerfully help shape the work of journalists. Using case studies, this work examines academic notions of audience and the ways in which they are embedded within the news construction. This work argues that although journalistic images of the audience may be incomplete, they do exist and powerfully help shape the work of journalists. Using case studies, this work examines academic notions of audience and the ways in which they are embedded within the news construction.

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Audience in the News - Dwight Dewerth-Pallmeyer
book is out-of-stock
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Dwight Dewerth-Pallmeyer:
Audience in the News - hardcover

1996, ISBN: 9780805821109

ID: 291314

Hardcover, Buch, [PU: Lawrence Erlbaum Associates Inc]

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Details of the book
The Audience in News CL

This work argues that although journalistic images of the audience may be incomplete, they do exist and powerfully help shape the work of journalists. Using case studies, this work examines academic notions of audience and the ways in which they are embedded within the news construction.

Details of the book - The Audience in News CL


EAN (ISBN-13): 9780805821109
ISBN (ISBN-10): 0805821104
Hardcover
Publishing year: 1996
Publisher: LAWRENCE ERLBAUM ASSOC INC
144 Pages
Weight: 0,408 kg
Language: eng/Englisch

Book in our database since 01.02.2008 04:03:43
Book found last time on 08.10.2014 23:14:27
ISBN/EAN: 9780805821109

ISBN - alternate spelling:
0-8058-2110-4, 978-0-8058-2110-9


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