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Future Radio Programming Strategies - MacFarland, David
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MacFarland, David:
Future Radio Programming Strategies - new book

ISBN: 9780805821055

ID: 1487133

Fundamental beliefs is what the reader will be exploring here -- a common understanding of what the radio enterprise should be about: entertainment and information. A major thrust of this book is to arrive at a set of fundamental beliefs about the values and realities of the radio business in regard to entertainment programming -- a set of beliefs that may or may not be right, true, or forever, but that might at least provide a basis for developing programming strategies. This second edition of Future Radio Programming Strategies seeks to answer the question: "What do listeners really want from radio?" Some of the answers are derived from "users-and-gratifications" research in the mass media. Instead of focusing on what mass media do to people, the users-and-gratifications perspective seeks to discover what people do with mass media. The functionalist viewpoint of such research basically says that a medium is best defined by how people use it. Having looked at some of the audience research that comes from sources other than the standard ratings companies, the book then goes on to demonstrate new ways that formats, production procedures, and announcing styles can meet audience needs and desires. Although the volume concludes with several original methods for selecting and presenting airplay music based on the audience's moods and emotional needs, it does not insist upon a singular, formulaic approach for constructing or modifying a music format. Instead, it attempts to involve the reader in thinking through the process of format development. Two audio tapes are also available for use with the book. The tapes contain nearly 3 hours of important, detailed information and provocative points from the book. Exclusive audio examples include: * the sense of acoustic space in music; * hi-fi versus lo-fi listening environments; * subjective perception of the announcer's distance from the listener; * audio editing rates; * comparison of luxury versus inexpensive car listening experiences; and * the components of emotions that are expressed vocally. The tapes also include new sections about the threats to traditional radio from specialized digital audio services, competition for the listener's attention from computer-based media, and additional proof of how music can be chosen on the basis of listeners' emotional reactions and mood needs. Performing Arts Performing Arts eBook, Taylor and Francis

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Future Radio Programming Strategies: Cultivating Listenership in the Digital Age (Communication) - David MacFarland
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David MacFarland:
Future Radio Programming Strategies: Cultivating Listenership in the Digital Age (Communication) - hardcover

ISBN: 0805821058

[SR: 5286582], Hardcover, [EAN: 9780805821055], Routledge, Routledge, Book, [PU: Routledge], Routledge, 276152, Communication, 276151, Commercial, Financial, Industrial & Taxation, 276149, Scots Law, 275945, Law, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books, 270580, Radio, 515350, Biographies, 270582, History & Criticism, 270583, Reference, 274885, Scripts, 73, Music, Stage & Screen, 1025612, Subjects, 266239, Books, 270584, Television, 270585, Direction & Production, 276879, Encyclopaedias, 275724, Guides & Reviews, 275725, History & Criticism, 275727, Screenwriting, 515348, TV & Film Scripts, 515338, TV Genres, 73, Music, Stage & Screen, 1025612, Subjects, 266239, Books, 278148, Telephone & Wireless Technology, 278141, Electronics & Communications Engineering, 278115, Engineering & Technology, 57, Science & Nature, 1025612, Subjects, 266239, Books, 496718, Media & Communication Industries, 496726, Advertising, 270447, Film, 496724, Press & Journalism, 496720, Radio, 496722, Television, 275700, Communication Studies, 276411, Social Sciences, 60, Society, Politics & Philosophy, 1025612, Subjects, 266239, Books

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Future Radio Programming Strategies: Cultivating Listenership in the Digital Age (Series in Applied Psychology) - David T. Macfarland, Macfarland
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David T. Macfarland, Macfarland:
Future Radio Programming Strategies: Cultivating Listenership in the Digital Age (Series in Applied Psychology) - hardcover

ISBN: 0805821058

[SR: 2807783], Gebundene Ausgabe, [EAN: 9780805821055], Lawrence Erlbaum Associates Inc, Lawrence Erlbaum Associates Inc, Book, [PU: Lawrence Erlbaum Associates Inc], Lawrence Erlbaum Associates Inc, 64594011, Radio, 64226011, Unterhaltung & Kultur, 54071011, Genres, 52044011, Fremdsprachige Bücher, 64600011, Fernsehen, 56818011, Biografien, 64602011, Führer & Rezensionen, 64603011, Geschichte & Kritik, 1321811031, Nachschlagewerke, 1321810031, Regie & Produktion, 64606011, Serien, 64605011, Verfassen von Drehbüchern, 64226011, Unterhaltung & Kultur, 54071011, Genres, 52044011, Fremdsprachige Bücher, 60618011, Telekommunikation, 60448011, Ingenieurwesen & Technik, 60447011, Architektur, Technik & Ingenieurswesen, 54071011, Genres, 52044011, Fremdsprachige Bücher

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Future Radio Programming Strategies: Cultivating Listenership in the Digital Age - David MacFarland
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David MacFarland:
Future Radio Programming Strategies: Cultivating Listenership in the Digital Age - hardcover

ISBN: 9780805821055

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Future Radio Programming Strategies: Cultivating Listenership in the Digital Age Future-Radio-Programming-Strategies~~MacFarland Film/Tv/Radio/Vid>TV/Radio>TV/Radio Hardcover, Taylor & Francis

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Future Radio Programming Strategies: Cultivating Listenership in the Digital Age (Lea's Communication Series) - David MacFarland
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David MacFarland:
Future Radio Programming Strategies: Cultivating Listenership in the Digital Age (Lea's Communication Series) - hardcover

1997, ISBN: 0805821058

ID: 1152351057

[EAN: 9780805821055], Neubuch, [PU: Lawrence Erlbaum Assoc Inc], 2nd sub edition. 273 pages. 9.50x6.25x0.75 inches. In Stock.

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Details of the book
Future Radio Programming Strategies: Cultivating Listenership in the Digital Age (Routledge Communication Series)
Author:

David MacFarland

Title:

Future Radio Programming Strategies: Cultivating Listenership in the Digital Age (Routledge Communication Series)

ISBN:

This second edition of "Contemporary Radio Programming Strategies" seeks to answer the question: "What do listeners really want from radio?" Some of the answers are derived from "users-and-gratifications" research in the mass media. Instead of focusing on what mass media do to people, the uses-and-gratifications perspective seeks to discover what people do with mass media. The functionalist viewpoint of such research basically says that a medium is best defined by how people use it. Having looked at some of the audience research that comes from sources other than the standard ratings companies, the book then goes on to demonstrate new ways that formats, production procedures and announcing styles can meet audience needs and desires. Although the volume concludes with several original methods for selecting and presenting airplay music basd on the audience's moods and emotional needs, it does not insist upon a singular, formulaic approach for constructing or modifying a music format. Instead, it attempts to involve the reader in thinking through the process of format development.

Details of the book - Future Radio Programming Strategies: Cultivating Listenership in the Digital Age (Routledge Communication Series)


EAN (ISBN-13): 9780805821055
ISBN (ISBN-10): 0805821058
Hardcover
Publishing year: 1997
Publisher: Taylor and Francis

Book in our database since 22.12.2007 21:36:34
Book found last time on 01.09.2016 20:38:21
ISBN/EAN: 9780805821055

ISBN - alternate spelling:
0-8058-2105-8, 978-0-8058-2105-5


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