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Marketing and Consumer Research in the Public Interest - Ronald Paul Hill
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Ronald Paul Hill:

Marketing and Consumer Research in the Public Interest - Paperback

ISBN: 9780803971912

Paperback, [PU: SAGE Publications Inc], Ethical and social issues in marketing and consumer behaviour are the focus of this book. Leading scholars in marketing discuss controversial, cutt… More...

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Hill, R: Marketing and Consumer Research in the Public Inter - Hill, Ronald Paul
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Hill, Ronald Paul:

Hill, R: Marketing and Consumer Research in the Public Inter - Paperback

1995, ISBN: 9780803971912

[ED: Kartoniert / Broschiert], [PU: SAGE Publications, Inc], Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. InhaltsverzeichnisIntroductio… More...

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Hill, Ronald Paul:
Marketing and Consumer Research in the Public Interest - Paperback

1995

ISBN: 0803971915

[EAN: 9780803971912], Neubuch, [PU: SAGE Publications Inc], New Book. Shipped from UK. Established seller since 2000., Books

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Marketing and Consumer Research in the Public Interest - Ronald Paul Hill
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Ronald Paul Hill:
Marketing and Consumer Research in the Public Interest - Paperback

1995, ISBN: 9780803971912

Buch, Softcover, [PU: SAGE Publications Inc], SAGE Publications Inc, 1995

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Paul Hill, Ronald:
Marketing and Consumer Research in the Public Interest - Paperback

ISBN: 9780803971912

Paperback. Very Good., 3

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Details of the book
Marketing and Consumer Research in the Public Interest
Author:
Title:
ISBN:

9780803971912


Ethical and social issues in marketing and consumer behaviour are the focus of this book. Leading scholars in marketing discuss controversial, cutting-edge theoretical approaches to investigating public interest. They examine difficult consumption issues such as substance abuse and grieving customers as well as media issues like portrayal of minority groups, target marketing and the impact that idealized images has on consumers' perceptions of their lives. The book concludes with a discussion of legislative and social marketing issues including green buying practices, consumer rights, warning labels and product safety.

Details of the book - Marketing and Consumer Research in the Public Interest


EAN (ISBN-13): 9780803971912
ISBN (ISBN-10): 0803971915
Paperback
Publishing year: 1995
Publisher: SAGE Publications Inc
240 Pages
Weight: 0,363 kg
Language: eng/Englisch

Book in our database since 2007-11-26T13:38:25-05:00 (New York)
Detail page last modified on 2022-11-17T16:58:06-05:00 (New York)
ISBN/EAN: 9780803971912

ISBN - alternate spelling:
0-8039-7191-5, 978-0-8039-7191-2
Alternate spelling and related search-keywords:
Book author: ron paul, hill
Book title: public marketing, research consumer behavior, interest

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Latest similar book:
9780803971905 Marketing and Consumer Research in the Public Interest (Ronald Paul Hill)

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