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Business To Business Marketing
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Business To Business Marketing - new book

ISBN: 9780803959644

ID: 14244389

Thoroughly updated throughout, this much-anticipated new edition provides students with a comprehensive, state-of-the-art view of industrial marketing. With a focus on strategic thinking and acting, the authors examine the distinct challenges of the business-to-business marketplace. These include faster product and service development, shortened product life cycles, new processes for selling. Thoroughly updated throughout, this much-anticipated new edition provides students with a comprehensive, state-of-the-art view of industrial marketing. With a focus on strategic thinking and acting, the authors examine the distinct challenges of the business-to-business marketplace. These include faster product and service development, shortened product life cycles, new processes for selling, distribution, and customer service, increase in entrepreneurial firms, and the need to create and sustain long-term customer relationships. Separate chapters are devoted to buying decisions, market research and analysis, and purchasing practices, including treatment of the latest technological developments in just-in-time systems, web-based procurement, and enterprise resource planning and manufacturing systems. Each chapter includes illustrations of real world marketing issues, key concepts, learning objectives, and discussion questions. An instructor's manual test with items is available. Books, Business, Finance and Law~~Business and Management~~Sales & Marketing, Business To Business Marketing~~Book~~9780803959644~~Earl Dwight Honeycutt, Leyland F. Pitt, Michael H. Morris, , , , , , , , , ,, [PU: Sage Publications]

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Business-To-Business Marketing: A Strategic Approach - Morris, Michael H. Pitt, Leyland F. Honeycutt, Earl Dwight, Jr.
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Morris, Michael H. Pitt, Leyland F. Honeycutt, Earl Dwight, Jr.:
Business-To-Business Marketing: A Strategic Approach - hardcover

ISBN: 9780803959644

[ED: Hardcover], [PU: SAGE PUBN], Thoroughly updated throughout, this much-anticipated new edition provides students with a comprehensive, state-of-the-art view of industrial marketing. With a focus on strategic thinking and acting, the authors examine the distinct challenges of the business-to-business marketplace. These include faster product and service development, shortened product life cycles, new processes for selling, distribution, and customer service, increase in entrepreneurial firms, and the need to create and sustain long-term customer relationships. Separate chapters are devoted to buying decisions, market research and analysis, and purchasing practices, including treatment of the latest technological developments in just-in-time systems, web-based procurement, and enterprise resource planning and manufacturing systems. Each chapter includes illustrations of real world marketing issues, key concepts, learning objectives, and discussion questions. An instructor's manual test with items is available.560 p. - 10.0000 x 7.0000 inVersandfertig in über 4 Wochen, [SC: 0.00]

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Business-to-Business Marketing: A Strategic Approach - Michael H. Morris; Leyland Pitt; Earl Dwight Honeycutt
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Michael H. Morris; Leyland Pitt; Earl Dwight Honeycutt:
Business-to-Business Marketing: A Strategic Approach - used book

ISBN: 0803959648

ID: 5683357

Thoroughly updated, this much anticipated new edition provides students with a comprehensive, state-of-the-art view of business to business marketing. With a focus on strategic thinking and acting, the authors examine the distinct challenges of the business-to-business marketplace. These include: faster product and service development; shortened product life cycles; new processes for selling, distribution, and customer service; an increase in entrepreneurial firms; and the need to create and sustain long-term customer relationships. accounting,accounting and finance,advertising,business,business and finance,business and investing,marketing,marketing and sales,textbooks Marketing & Sales, SAGE Publications, Inc

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Business-to-Business Marketing - Pitt, Leyland; Morris, Michael H.; Honeycutt, Earl Dwight, Jr.
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Pitt, Leyland; Morris, Michael H.; Honeycutt, Earl Dwight, Jr.:
Business-to-Business Marketing - new book

ISBN: 9780803959644

ID: 1995587

Thoroughly updated, this much anticipated new edition provides students with a comprehensive, state-of-the-art view of business to business marketing. With a focus on strategic thinking and acting, the authors examine the distinct challenges of the business-to-business marketplace. These include: faster product and service development; shortened product life cycles; new processes for selling, distribution, and customer service; an increase in entrepreneurial firms; and the need to create and sustain long-term customer relationships. Business Business eBook, SAGE Publications

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Business to Business Marketing - Michael H. Morris; Leyland F. Pitt; Earl Dwight Honeycutt
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Michael H. Morris; Leyland F. Pitt; Earl Dwight Honeycutt:
Business to Business Marketing - hardcover

2001, ISBN: 9780803959644

ID: 2877700

[ED: 3], 3rd Revised edition, Hardcover, Buch, [PU: SAGE Publications Inc]

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Details of the book
Business-To-Business Marketing: A Strategic Approach
Author:

Morris, Michael H.; Pitt, Leyland F.; Honeycutt, Earl Dwight, Jr.

Title:

Business-To-Business Marketing: A Strategic Approach

ISBN:

Thoroughly updated throughout, this much-anticipated new edition provides students with a comprehensive, state-of-the-art view of industrial marketing. With a focus on strategic thinking and acting, the authors examine the distinct challenges of the business-to-business marketplace. These include faster product and service development, shortened product life cycles, new processes for selling, distribution, and customer service, increase in entrepreneurial firms, and the need to create and sustain long-term customer relationships. Separate chapters are devoted to buying decisions, market research and analysis, and purchasing practices, including treatment of the latest technological developments in just-in-time systems, web-based procurement, and enterprise resource planning and manufacturing systems. Each chapter includes illustrations of real world marketing issues, key concepts, learning objectives, and discussion questions. An instructor's manual test with items is available.

Details of the book - Business-To-Business Marketing: A Strategic Approach


EAN (ISBN-13): 9780803959644
ISBN (ISBN-10): 0803959648
Hardcover
Publishing year: 2001
Publisher: SAGE PUBN INC
560 Pages
Weight: 1,129 kg
Language: eng/Englisch

Book in our database since 24.04.2007 04:22:46
Book found last time on 10.05.2017 10:45:33
ISBN/EAN: 9780803959644

ISBN - alternate spelling:
0-8039-5964-8, 978-0-8039-5964-4


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