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Innovate, and Grow Rich What does it really take to create an amazing, ultimately market dominating product? Attorney and business writer Steven Strauss goes behind the scenes to find out. Strauss believes that the best way to learn and understand what it takes to innovate is by looking at people who have done it. In "The Big Idea: How Business Innovators Get Great Ideas to Market," Strauss tells the real life stories of 30 different products that were truly unique, started as an idea in someone's head, and went on to become household names. He also profiles dozens of creators who helped launch inventions like cell phones, "Post-it" notes, "Gillette's Mach 3" razor, "Velcro, Xerox machines, Viagra, Silly Putty, Tupperware, Prozac, Palm Pilots," and more. The Big Idea Strauss, Steven D., Kaplan Publishing
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[EAN: 9780793148370], D'occasion, bon état, [SC: 645.11], [PU: Kaplan Publishing], Business & Economics|Management, Business & Economics|Marketing|General, Business & Economics|Production & Operations Management, Book has some visible wear on the binding, cover, pages.
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Details of the book - The Big Idea: How Business Innovators Get Great Ideas to Market
EAN (ISBN-13): 9780793148370
ISBN (ISBN-10): 0793148375
Publishing year: 2001
Publisher: Kaplan Business
Book in our database since 05.11.2007 19:28:23
Book found last time on 27.11.2017 21:18:44
ISBN - alternate spelling:
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