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Advertising and Differentiated Products - Baye M. R. Baye#Michael R. Baye J. P. Nelson#M. R. Baye
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Baye M. R. Baye#Michael R. Baye J. P. Nelson#M. R. Baye:

Advertising and Differentiated Products - hardcover

2000, ISBN: 9780762308231

Volume 10 is entitled 'Advertising and Differentiated Products,' and is part of the annual series 'Advances in Applied Microeconomics.' The series provides a forum in which researchers di… More...

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Advertising and Differentiated Products - Baye M. R. Baye & Michael R. Baye J. P. Nelson & M. R. Baye
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Baye M. R. Baye & Michael R. Baye J. P. Nelson & M. R. Baye:

Advertising and Differentiated Products - hardcover

ISBN: 9780762308231

Volume 10 is entitled 'Advertising and Differentiated Products,' and is part of the annual series 'Advances in Applied Microeconomics.' The series provides a forum in which researchers di… More...

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Advertising and Differentiated Products - Michael R. Baye
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Michael R. Baye:
Advertising and Differentiated Products - hardcover

ISBN: 9780762308231

Hardback, [PU: Emerald Publishing Limited], Part of the "Advances in Applied Microeconomics" series, this volume contains 11 chapters, which cover theoretical and empirical contributions.… More...

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Advertising and Differentiated Products (Advances in Applied Microeconomics) - M. R. Baye, Baye, Michael R Baye J P Nelson
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M. R. Baye, Baye, Michael R Baye J P Nelson:
Advertising and Differentiated Products (Advances in Applied Microeconomics) - hardcover

2001, ISBN: 9780762308231

Emerald Group Publishing Limited, Gebundene Ausgabe, 308 Seiten, Publiziert: 2001-11-01T00:00:01Z, Produktgruppe: Buch, 1.34 kg, Strategisches Management, Management, Business & Karriere,… More...

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Advertising and Differentiated Products - Michael R. Baye; J.P. Nelson
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Michael R. Baye; J.P. Nelson:
Advertising and Differentiated Products - hardcover

2001, ISBN: 9780762308231

Buch, Hardcover, [PU: JAI Press Inc.], JAI Press Inc., 2001

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Advertising and Differentiated Products (Advances in Applied Microeconomics)
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9780762308231


Volume 10 is entitled "Advertising and Differentiated Products," and is part of the annual series "Advances in Applied Microeconomics." The series provides a forum in which researchers disseminate frontier research in applied microeconomics. The volume contains 11 chapters, which cover theoretical and empirical contributions. Four chapters examine theoretical models of incomplete information, product innovations in services, generic advertising, and brand loyalty and price competition. The seven empirical chapters examine both advertising and product differentiation, including generic advertising, advertising bans and the First Amendment, alcoholic beverage advertising, magazines advertising and news stand circulation, product variety in radio broadcasting, mandated exclusive territories, and pricing dynamics in the retail sector.

Details of the book - Advertising and Differentiated Products (Advances in Applied Microeconomics)


EAN (ISBN-13): 9780762308231
ISBN (ISBN-10): 0762308230
Hardcover
Publishing year: 2000
Publisher: Emerald Group Publishing Limited
308 Pages
Weight: 0,608 kg
Language: eng/Englisch

Book in our database since 2007-06-23T11:33:01-04:00 (New York)
Detail page last modified on 2022-04-02T11:57:29-04:00 (New York)
ISBN/EAN: 9780762308231

ISBN - alternate spelling:
0-7623-0823-0, 978-0-7623-0823-1
Alternate spelling and related search-keywords:
Book author: ted nelson, michael baye
Book title: advertising, products, microeconomics

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