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Marketing Research for Non-profit, Community and Creative Organizations: How to improve your product, find customers and effectively promote your message - Kolb, Bonita
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Kolb, Bonita:

Marketing Research for Non-profit, Community and Creative Organizations: How to improve your product, find customers and effectively promote your message - Paperback

2008, ISBN: 0750687606

[EAN: 9780750687607], Used, good, [PU: Routledge 2008-06-30], Item is in good condition. Some moderate creases and wear. This item may not come with CDs or additional parts including acce… More...

NOT NEW BOOK. Shipping costs:Free shipping. (EUR 0.00) LowKeyBooks, Sumas, WA, U.S.A. [65875000] [Rating: 5 (of 5)]
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Bonita Kolb:

Marketing Research for Non-profit, Community and Creative Organizations: How to improve your product, find customers and effectively promote your message - Paperback

ISBN: 9780750687607

Butterworth-Heinemann. Paperback. POOR. Noticeably used book. Heavy wear to cover. Pages contain marginal notes, underlining, and or highlighting. Possible ex library copy, with all the… More...

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Kolb, B.:
Marketing Research for Non-Profit, Community and Creative Organizations: How to Improve Your Product, Find Customers and Effectively Promote Your Message - Paperback

2008

ISBN: 9780750687607

Elsevier, 2008. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in th… More...

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Bonita Kolb:
Marketing Research for Nonprofit, Community and Creative Organizations How to Improve Your Product, Find Customers and Effectively Promote Your Message - Paperback

2006, ISBN: 9780750687607

Softcover, PLEASE NOTE, WE DO NOT SHIP TO DENMARK. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Please note we cannot offer an expedited shipping service from… More...

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Marketing Research for Non-profit  Community and Creative Organiz
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Marketing Research for Non-profit Community and Creative Organiz - new book

ISBN: 9780750687607

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Marketing Research for Non-profit, Community and Creative Organizations: How to Improve Your Product, Find Customers and Effectively Promote Your Message

This book will have two purposes. First, the book will educate readers on how research can be used to help their organization more effectively reach its goals. Second, it will educate the reader on how to conduct different methods of research and use the findings to improve their product, find customers and develop effective promotion. Textbooks on nonprofit marketing do teach students marketing theory and practice. However these books often only have a chapter or less on marketing research. As a result of this approach, even if the students gain an understanding of product development, segmentation approaches and promotion methods, they do not know how to conduct the research which would provide the information necessary for making any marketing decision. This book will be useful for managers of small nonprofit, creative, and community organizations as many do not have business experience.

Details of the book - Marketing Research for Non-profit, Community and Creative Organizations: How to Improve Your Product, Find Customers and Effectively Promote Your Message


EAN (ISBN-13): 9780750687607
ISBN (ISBN-10): 0750687606
Paperback
Publishing year: 2008
Publisher: Routledge
290 Pages
Weight: 0,708 kg
Language: eng/Englisch

Book in our database since 2008-05-21T03:30:28-04:00 (New York)
Detail page last modified on 2023-10-10T09:02:35-04:00 (New York)
ISBN/EAN: 9780750687607

ISBN - alternate spelling:
0-7506-8760-6, 978-0-7506-8760-7
Alternate spelling and related search-keywords:
Book author: kolb
Book title: marketing non profit, research organizations, commu, creative, how find anyone anywhere, community, right find, the message, what customers want, product


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