. .
English
United States
Similar books
More/other books that might be very similar to this book
Search tools
Sign in
Share this book on...
Book recommendations
Latest news
Tip from find-more-books.com
Advertising
FILTER
- 0 Results
Lowest price: 4.23 €, highest price: 53.30 €, average price: 42.89 €
Innovation in Marketing - Bridgewater, Susan / Bridewater, Susan / Doyle, Peter
book is out-of-stock
(*)
Bridgewater, Susan / Bridewater, Susan / Doyle, Peter:

Innovation in Marketing - new book

ISBN: 9780750641210

Innovation in Marketing is a unique collection of empirical material describing both systems innovation and the launch of new products. This ranges from the development of new high tech items such as the Organiser from Psion, to the transfer of a major brand such as Virgin Direct to a new market. Based on this the authors have developed a clear analytical model for managing innovation with a marketing perspective. Doyle and Bridgewater illustrate the key themes using case materials and the entirely new new work it contains on the linkage between innovation and shareholder value. This gives the student and professional a new decision making perspective. The key themes that structure the book are: Marketing and innovation - the model, innovation and strategy, marketing strategies and shareholder value, best practice in innovation management, effectiveness in innovation. Strong conceptual approach based on high quality empirical research Prominent author team Supported by tutor resource pack Innovation in Marketing Bridgewater, Susan / Bridewater, Susan / Doyle, Peter "Innovation in Marketing" is a unique collection of empirical material describing both systems innovation and the launch of new products. This ranges from the development of new high tech items such as the Organiser from Psion, to the transfer of a major brand such as Virgin Direct to a new market. Based on this, the authors have developed a clear analytical model for managing innovation with a marketing perspective. Doyle and Bridgewater illustrate the key themes using case materials and the entirely new work contains on the linkage between innovation and shareholder value. This gives the student and professional a new decision making perspective. The key themes that structure the book are: marketing and innovation - the model, innovation and strategy, marketing strategies and shareholder value, best practice in innovation management, effectiveness in innovation. It features a strong conceptual approach based on high quality empirical research. It has a prominent author team and is supported by tutor resource pack.

New book [USA] Betterworldbooks.com
Shipping costs:plus shipping costs
Details...
(*) Book out-of-stock means that the book is currently not available at any of the associated platforms we search.
Innovation In Marketing
book is out-of-stock
(*)
Innovation In Marketing - new book

ISBN: 9780750641210

ID: 6330099

Innovation in Marketing is a unique collection of empirical material describing both systems innovation and the launch of new products. This ranges from the development of new high tech items such as the Organiser from Psion, to the transfer of a major brand such as Virgin Direct to a new market. Based on this the authors have developed a clear analytical model for managing innovation with a. Innovation in Marketing is a unique collection of empirical material describing both systems innovation and the launch of new products. This ranges from the development of new high tech items such as the Organiser from Psion, to the transfer of a major brand such as Virgin Direct to a new market. Based on this the authors have developed a clear analytical model for managing innovation with a marketing perspective. Doyle and Bridgewater illustrate the key themes using case materials and the entirely new new work it contains on the linkage between innovation and shareholder value. This gives the student and professional a new decision making perspective. The key themes that structure the book are: Marketing and innovation - the model, innovation and strategy, marketing strategies and shareholder value, best practice in innovation management, effectiveness in innovation. Books, Business, Finance and Law~~Business and Management~~Sales & Marketing, Innovation In Marketing~~Book~~9780750641210~~Susan Bridgewater, Peter Doyle, , , , , , , , , ,, [PU: Butterworth-Heinemann, Architectural Press]

New book Hive.co.uk
MPN: , SKU 6330099 Shipping costs:zzgl. Versandkosten, plus shipping costs
Details...
(*) Book out-of-stock means that the book is currently not available at any of the associated platforms we search.
Innovation in Marketing - Bridgewater, Susan / Bridewater, Susan / Doyle, Peter
book is out-of-stock
(*)
Bridgewater, Susan / Bridewater, Susan / Doyle, Peter:
Innovation in Marketing - used book

ISBN: 9780750641210

ID: 2794543

Innovation in Marketing is a unique collection of empirical material describing both systems innovation and the launch of new products. This ranges from the development of new high tech items such as the Organiser from Psion, to the transfer of a major brand such as Virgin Direct to a new market. Based on this the authors have developed a clear analytical model for managing innovation with a marketing perspective. Doyle and Bridgewater illustrate the key themes using case materials and the entirely new new work it contains on the linkage between innovation and shareholder value. This gives the student and professional a new decision making perspective. The key themes that structure the book are: Marketing and innovation - the model, innovation and strategy, marketing strategies and shareholder value, best practice in innovation management, effectiveness in innovation. Strong conceptual approach based on high quality empirical research Prominent author team Supported by tutor resource pack Innovation in Marketing Bridgewater, Susan / Bridewater, Susan / Doyle, Peter, Routledge

Used Book Betterworldbooks.com
Shipping costs: EUR 0.00
Details...
(*) Book out-of-stock means that the book is currently not available at any of the associated platforms we search.
Innovation in Marketing (Paperback) - Peter Doyle, Susan Bridgewater
book is out-of-stock
(*)
Peter Doyle, Susan Bridgewater:
Innovation in Marketing (Paperback) - Paperback

1999, ISBN: 0750641215

ID: 16045534508

[EAN: 9780750641210], Neubuch, [PU: Taylor Francis Ltd, United Kingdom], Business & Economics|Marketing|General, Language: English Brand New Book. Innovation in Marketing is a unique collection of empirical material describing both systems innovation and the launch of new products. This ranges from the development of new high tech items such as the Organiser from Psion, to the transfer of a major brand such as Virgin Direct to a new market. Based on this the authors have developed a clear analytical model for managing innovation with a marketing perspective. Doyle and Bridgewater illustrate the key themes using case materials and the entirely new new work it contains on the linkage between innovation and shareholder value. This gives the student and professional a new decision making perspective. The key themes that structure the book are: Marketing and innovation - the model, innovation and strategy, marketing strategies and shareholder value, best practice in innovation management, effectiveness in innovation.

New book Abebooks.de
The Book Depository, London, United Kingdom [54837791] [Rating: 5 (von 5)]
NEW BOOK Shipping costs:Versandkostenfrei (EUR 0.00)
Details...
(*) Book out-of-stock means that the book is currently not available at any of the associated platforms we search.
Innovation in Marketing - Peter Doyle; Susan Bridgewater
book is out-of-stock
(*)
Peter Doyle; Susan Bridgewater:
Innovation in Marketing - Paperback

1998, ISBN: 9780750641210

ID: 500646

Softcover, Buch, [PU: Butterworth-Heinemann Ltd]

New book Lehmanns.de
Shipping costs:Lieferbar, , Versandkostenfrei innerhalb der BRD (EUR 0.00)
Details...
(*) Book out-of-stock means that the book is currently not available at any of the associated platforms we search.

< to search results...
Details of the book
Innovation in Marketing
Author:

Bridgewater, Susan; Bridewater, Susan; Doyle, Peter

Title:

Innovation in Marketing

ISBN:

9780750641210

"Innovation in Marketing" is a unique collection of empirical material describing both systems innovation and the launch of new products. This ranges from the development of new high tech items such as the Organiser from Psion, to the transfer of a major brand such as Virgin Direct to a new market. Based on this, the authors have developed a clear analytical model for managing innovation with a marketing perspective. Doyle and Bridgewater illustrate the key themes using case materials and the entirely new work contains on the linkage between innovation and shareholder value. This gives the student and professional a new decision making perspective. The key themes that structure the book are: marketing and innovation - the model, innovation and strategy, marketing strategies and shareholder value, best practice in innovation management, effectiveness in innovation. It features a strong conceptual approach based on high quality empirical research. It has a prominent author team and is supported by tutor resource pack.

Details of the book - Innovation in Marketing


EAN (ISBN-13): 9780750641210
ISBN (ISBN-10): 0750641215
Paperback
Publishing year: 1999
Publisher: BUTTERWORTH HEINEMANN
224 Pages
Weight: 0,340 kg
Language: eng/Englisch

Book in our database since 07.12.2007 12:13:44
Book found last time on 25.01.2017 11:13:14
ISBN/EAN: 9780750641210

ISBN - alternate spelling:
0-7506-4121-5, 978-0-7506-4121-0

< to search results...
< to archive...
Related books