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Ultimate Psychometric Tests: Over 1000 Practical Questions for Verbal, Numerical, Diagrammatic and Personality Tests: An Introduction to Gaining Greater Market Insight - Harrison, Matthew, Cupman, Julia, Truman, Oliver, Hague, Paul
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Harrison, Matthew, Cupman, Julia, Truman, Oliver, Hague, Paul:

Ultimate Psychometric Tests: Over 1000 Practical Questions for Verbal, Numerical, Diagrammatic and Personality Tests: An Introduction to Gaining Greater Market Insight - Paperback

2016, ISBN: 9780749475857

Kogan Page, Taschenbuch, Auflage: 3rd ed. 400 Seiten, Publiziert: 2016-03-03T00:00:01Z, Produktgruppe: Buch, Hersteller-Nr.: 9780749475857, 1.51 kg, Recht, Kategorien, Bücher, Management,… More...

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Market Research in Practice: An Introduction to Gaining Greater Market Insight - Harrison, Matthew, Cupman, Julia, Truman, Oliver, Hague, Paul
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Harrison, Matthew, Cupman, Julia, Truman, Oliver, Hague, Paul:

Market Research in Practice: An Introduction to Gaining Greater Market Insight - Paperback

2016, ISBN: 9780749475857

Kogan Page, Paperback, Auflage: 3, 400 Seiten, Publiziert: 2016-03-03T00:00:01Z, Produktgruppe: Book, Hersteller-Nr.: 9780749475857, 0.65 kg, Verkaufsrang: 406036, Economics, Business, Fi… More...

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Market Research in Practice: An Introduction to Gaining Greater Market Insight - Harrison, Matthew, Cupman, Julia, Truman, Oliver, Hague, Paul
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Harrison, Matthew, Cupman, Julia, Truman, Oliver, Hague, Paul:
Market Research in Practice: An Introduction to Gaining Greater Market Insight - Paperback

2016

ISBN: 9780749475857

Kogan Page, Paperback, Auflage: 3, 400 Seiten, Publiziert: 2016-03-03T00:00:01Z, Produktgruppe: Book, Hersteller-Nr.: 9780749475857, 0.65 kg, Verkaufsrang: 406036, Economics, Business, Fi… More...

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Market Research in Practice: An Introduction to Gaining Greater Market Insight - Harrison, Matthew, Cupman, Julia, Truman, Oliver, Hague, Paul
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Harrison, Matthew, Cupman, Julia, Truman, Oliver, Hague, Paul:
Market Research in Practice: An Introduction to Gaining Greater Market Insight - Paperback

2016, ISBN: 9780749475857

Kogan Page, Taschenbuch, Auflage: 3rd ed. 400 Seiten, Publiziert: 2016-03-03T00:00:01Z, Produktgruppe: Buch, Hersteller-Nr.: 9780749475857, 1.44 kg, Recht, Kategorien, Bücher, Management,… More...

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Market Research in Practice: An Introduction to Gaining Greater Market Insight - Harrison, Matthew, Cupman, Julia, Truman, Oliver, Hague, Paul
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Harrison, Matthew, Cupman, Julia, Truman, Oliver, Hague, Paul:
Market Research in Practice: An Introduction to Gaining Greater Market Insight - Paperback

2016, ISBN: 9780749475857

Kogan Page, Taschenbuch, Auflage: 3rd ed. 400 Seiten, Publiziert: 2016-03-03T00:00:01Z, Produktgruppe: Buch, Hersteller-Nr.: 9780749475857, 1.44 kg, Recht, Kategorien, Bücher, Management,… More...

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Market Research in Practice: An Introduction to Gaining Greater Market Insight
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ISBN:

9780749475857


As organizations become increasingly sophisticated, the need to profile customers, deliver customer satisfaction, target certain audiences, develop brands, and optimize prices is even more important.  Introducing market research tools, approaches, and issues, this book provides a clear, step-by-step guide from the beginning steps of planning and executing a project through to analyzing and presenting the results.

This fully updated third edition has been revised to reflect the most recent trends in the industry.  Ten new chapters cover issues including: ethics in market research, qualitative research, quantitative research, as well as key concepts such as international research, how to design a questionnaire, how to choose a sample, and how to carry out interviews.  There are also tips, advice, and new international case studies from the authors’ own experiences, which ground the concepts in business reality.

Details of the book - Market Research in Practice: An Introduction to Gaining Greater Market Insight


EAN (ISBN-13): 9780749475857
ISBN (ISBN-10): 0749475854
Hardcover
Paperback
Publishing year: 2016
Publisher: Kogan Page

Book in our database since 2015-11-25T15:17:34-05:00 (New York)
Detail page last modified on 2023-04-11T14:55:27-04:00 (New York)
ISBN/EAN: 9780749475857

ISBN - alternate spelling:
0-7494-7585-4, 978-0-7494-7585-7
Alternate spelling and related search-keywords:
Book author: paul harris, oliver harris, harrison, page, hague
Book title: insight and, research, introduction

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