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Du Plessis, Erik:

The Advertised Mind: Groundbreaking Insights Into How Our Brains Respond to Advertising - Paperback

2001, ISBN: 9780749450243

Paperback, Gebraucht, guter Zustand, Simply Brit – welcome to our online used book store, where affordability meets great quality. Dive into a world of captivating reads without breaking … More...

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Du Plessis, Erik:

The Advertised Mind: Groundbreaking Insights into How Our Brains Respond to Advertising - Paperback

2008, ISBN: 9780749450243

Kogan Page, 07/03/2008. Reprint. Paperback. Used; Good. Ex-Library Copy **WE SHIP WITHIN 24 HRS FROM LONDON, UK, 98% OF OUR ORDERS ARE RECEIVED WITHIN 7-10 DAYS. We believe you will be … More...

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Advertised Mind : Groundbreaking Insights into How Our Brains Respond to Advertising by , Erik Du Plessis - , Erik Du Plessis
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, Erik Du Plessis:
Advertised Mind : Groundbreaking Insights into How Our Brains Respond to Advertising by , Erik Du Plessis - used book

ISBN: 9780749450243

Du Plessis draws on information about the working of the human brain from psychologists, neurologists, and artificial intelligence specialists to suggest why "ad-liking" is such an import… More...

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Erik Du Plessis:
The Advertised Mind: Groundbreaking Insights into How Our Brains Respond to Advertising - Paperback

ISBN: 9780749450243

Kogan Page. Paperback. GOOD. Spine creases, wear to binding and pages from reading. May contain limited notes, underlining or highlighting that does affect the text. Possible ex library… More...

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The Advertised Mind - Erik Du Plessis
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Erik Du Plessis:
The Advertised Mind - Paperback

ISBN: 9780749450243

Paperback, [PU: Kogan Page Ltd], Draws on the research into the workings of the human brain undertaken by psychologists, neurologists and artificial intelligence specialists. This title u… More...

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The Advertised Mind
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ISBN:

9780749450243


Advertising research organizations have been trying for years to measure the effectiveness of advertising. The Advertised Mind draws on the very latest research into the workings of the human brain undertaken by psychologists, neurologists and artificial intelligence specialists. Author Erik du Plessis uses this research to suggest why emotion is such an important factor in establishing a firm memory of an advertisement and predisposing consumers to buy the brand that is being advertised. He also draws on the findings of Adtrack¿s world-famous database of responses to over 30,000 TV commercials (the largest in the world). He explores what ¿ad-liking¿ really means, and suggests how this paradigm about the role of emotion has resulted in a continued effort to obtain maximum return from advertising spend.

Details of the book - The Advertised Mind


EAN (ISBN-13): 9780749450243
ISBN (ISBN-10): 074945024X
Hardcover
Paperback
Publishing year: 2008
Publisher: Kogan Page Ltd
256 Pages
Weight: 0,469 kg
Language: eng/Englisch

Book in our database since 2008-03-12T05:07:43-04:00 (New York)
Detail page last modified on 2023-12-22T16:10:48-05:00 (New York)
ISBN/EAN: 9780749450243

ISBN - alternate spelling:
0-7494-5024-X, 978-0-7494-5024-3
Alternate spelling and related search-keywords:
Book author: erik, plessis, pless, plessi
Book title: insights, advertise, the third mind, how brains think, and out the mind, advertising

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