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The Advertised Mind : Groundbreaking Insights into How Our Brains Respond to Advertising - Erik Du Plessis
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Erik Du Plessis:
The Advertised Mind : Groundbreaking Insights into How Our Brains Respond to Advertising - used book

ISBN: 074945024X

ID: 6984335

Advertising research organizations have been trying for years to measure the effectiveness of advertising. The Advertised Mind draws on the very latest research into the workings of the human brain undertaken by psychologists, neurologists and artificial intelligence specialists. Author Erik du Plessis uses this research to suggest why emotion is such an important factor in establishing a firm memory of an advertisement and predisposing consumers to buy the brand that is being advertised. He also draws on the findings of Adtrack's world-famous database of responses to over 30,000 TV commercials (the largest in the world). He explores what "ad-liking" really means, and suggests how this paradigm about the role of emotion has resulted in a continued effort to obtain maximum return from advertising spend. accounting,accounting and finance,advertising,applied psychology,business,business and investing,economics,health fitness and dieting,marketing,marketing and sales Marketing & Sales, Kogan Page, Limited

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The Advertised Mind
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The Advertised Mind - new book

ISBN: 9780749450243

ID: 9780749450243

Research by Erik du Plessis has helped show that the strongest factor predicting an advertisement's success is how much the ad is liked. In The Advertised Mind, du Plessis draws on information about the working of the human brain from psychologists, neurologists and artificial intelligence specialists. He uses this research to suggest why emotion is such an important factor in establishing a firm memory of an advertisement and predisposing consumers to buy the brand that is being advertised. He explores what "ad-liking" really means and suggests how this emerging paradigm could lead to a new phase in the ongoing effort to obtain maximum return from advertising spending. Books, [PU: Kogan Page]

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The Advertised Mind: Groundbreaking Insights into How Our Brains Respond to Advertising - Du Plessis, Erik
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Du Plessis, Erik:
The Advertised Mind: Groundbreaking Insights into How Our Brains Respond to Advertising - used book

ISBN: 9780749450243

ID: 1036650258

Kogan Page. Used - Good. A sound copy with only light wear. Overall a solid copy at a great price! All orders guaranteed and ship within 24 hours. Your purchase supports More Than Words, a nonprofit job training program for youth, empowering youth to take charge of their lives by taking charge of a business., Kogan Page

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The Advertised Mind: Groundbreaking Insights Into How Our Brains Respond to Advertising - Du Plessis, Erik
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Du Plessis, Erik:
The Advertised Mind: Groundbreaking Insights Into How Our Brains Respond to Advertising - used book

ISBN: 9780749450243

ID: 2787739

* Draws on the very latest research into the workings of the human brain The Advertised Mind: Groundbreaking Insights Into How Our Brains Respond to Advertising Du Plessis, Erik, Kogan Page

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The Advertised Mind - Erik Du Plessis
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Erik Du Plessis:
The Advertised Mind - Paperback

2008, ISBN: 9780749450243

ID: 8913769

Groundbreaking Insights into How Our Brains Respond to Advertising, Softcover, Buch, [PU: Kogan Page Ltd]

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Details of the book
The Advertised Mind

Advertising research organizations have been trying for years to measure the effectiveness of advertising. The Advertised Mind draws on the very latest research into the workings of the human brain undertaken by psychologists, neurologists and artificial intelligence specialists. Author Erik du Plessis uses this research to suggest why emotion is such an important factor in establishing a firm memory of an advertisement and predisposing consumers to buy the brand that is being advertised. He also draws on the findings of Adtrack¿s world-famous database of responses to over 30,000 TV commercials (the largest in the world). He explores what ¿ad-liking¿ really means, and suggests how this paradigm about the role of emotion has resulted in a continued effort to obtain maximum return from advertising spend.

Details of the book - The Advertised Mind


EAN (ISBN-13): 9780749450243
ISBN (ISBN-10): 074945024X
Hardcover
Paperback
Publishing year: 2008
Publisher: Kogan Page
256 Pages
Weight: 0,469 kg
Language: eng/Englisch

Book in our database since 12.03.2008 10:07:43
Book found last time on 08.08.2018 07:57:40
ISBN/EAN: 9780749450243

ISBN - alternate spelling:
0-7494-5024-X, 978-0-7494-5024-3


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