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The Advertised Mind: Groundbreaking Insights into How Our Brains Respond to Advertising - Erik DU PLESSIS
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Erik DU PLESSIS:
The Advertised Mind: Groundbreaking Insights into How Our Brains Respond to Advertising - Paperback

2008, ISBN: 9780749450243

[SR: 539999], Paperback, [EAN: 9780749450243], Kogan Page, Kogan Page, Book, [PU: Kogan Page], 2008-01-07, Kogan Page, Draws on the research into the workings of the human brain undertaken by psychologists, neurologists and artificial intelligence specialists. This title uses research to suggest why emotion is such an important factor in establishing a firm memory of an advertisement and predisposing consumers to buy the brand that is being advertised., 268290, Management, 659904, Balanced Scorecard, 268302, Budgeting & Finance, 659902, Business Process Reengineering, 659908, Call Centre Management, 659906, Change Management, 659910, Distribution, 659912, Human Resources, 268305, Information Management, 659926, Knowledge Management, 268098, Management Accounting, 268295, Management Science, 659930, Management Skills, 268306, Office Management, 268296, Operational Research, 268297, Organisational Theory & Behaviour, 268308, Production & Quality Control, 268298, Project Management, 268309, Purchasing & Supply, 268299, Quality Assurance & Total Quality Management, 268321, Sales & Marketing Management, 659964, Six Sigma, 268150, Strategy, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books, 268315, Advertising, 268314, Sales & Marketing, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books, 659960, Brands & Corporate Identity, 268314, Sales & Marketing, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books, 276348, Psychology & Psychiatry, 496516, Applied Psychology, 276355, Cognition & Cognitive Psychology, 276371, Experimental Psychology, 496512, History & Philosophy, 276397, Methodology, 276394, Neuropsychology, 276388, Pathological Psychology, 496510, Popular Psychology, 270948, Psychiatry, 276377, Reference, 496514, Schools of Thought, 496518, Social & Developmental Psychology, 496522, Specific Topics, 74, Health, Family & Lifestyle, 1025612, Subjects, 266239, Books, 922962, Psychology & Psychiatry, 922960, Reference, 57, Science & Nature, 1025612, Subjects, 266239, Books

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The Advertised Mind: Groundbreaking Insights into How Our Brains Respond to Advertising - Erik DU PLESSIS
book is out-of-stock
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Erik DU PLESSIS:
The Advertised Mind: Groundbreaking Insights into How Our Brains Respond to Advertising - Paperback

ISBN: 9780749450243

[SR: 302276], Taschenbuch, [EAN: 9780749450243], Kogan Page, Kogan Page, Book, [PU: Kogan Page], Kogan Page, Advertising research organizations have been trying for years to measure the effectiveness of advertising. "The Advertised Mind" draws on the very latest research into the workings of the human brain undertaken by psychologists, neurologists and artificial intelligence specialists. Author Erik du Plessis uses this research to suggest why emotion is such an important factor in establishing a firm memory of an advertisement and predisposing consumers to buy the brand that is being advertised. He also draws on the findings of Adtrack's world-famous database of responses to over 30,000 TV commercials (the largest in the world). He explores what 'ad-liking' really means, and suggests how this paradigm about the role of emotion has resulted in a continued effort to obtain maximum return from advertising spend., 58317011, Werbung, 58316011, Marketing & Verkauf, 58173011, Business, Karriere & Geld, 54071011, Genres, 52044011, Fremdsprachige Bücher, 58319011, Marketing, 1322114031, Direkt, 58325011, Forschung, 1322115031, Industriell, 58323011, Multilevel, 1322116031, Produktmanagement, 1322117031, Telemarketing, 58278011, Web Marketing, 58288011, Weltweit, 58316011, Marketing & Verkauf, 58173011, Business, Karriere & Geld, 54071011, Genres, 52044011, Fremdsprachige Bücher, 1322717031, Angewandte Psychologie, 64618011, Psychologie & Beratung, 64617011, Gesundheit, Geist & Körper, 54071011, Genres, 52044011, Fremdsprachige Bücher

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The Advertised Mind: Groundbreaking Insights into How Our Brains Respond to Advertising - Erik Du Plessis
book is out-of-stock
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Erik Du Plessis:
The Advertised Mind: Groundbreaking Insights into How Our Brains Respond to Advertising - Paperback

ISBN: 9780749450243

[SR: 1330490], Paperback, [EAN: 9780749450243], Kogan Page, Kogan Page, Book, [PU: Kogan Page], Kogan Page, Research by Erik du Plessis has helped show that the strongest factor predicting an advertisement's success is how much the ad is liked.  In The Advertised Mind, du Plessis draws on information about the working of the human brain from psychologists, neurologists and artificial intelligence specialists.  He uses this research to suggest why emotion is such an important factor in establishing a firm memory of an advertisement and predisposing consumers to buy the brand that is being advertised.  He explores what "ad-liking" really means and suggests how this emerging paradigm could lead to a new phase in the ongoing effort to obtain maximum return from advertising spending., 2699, Advertising, 2698, Marketing & Sales, 3, Business & Money, 1000, Subjects, 283155, Books, 2709, Research, 2702, Marketing, 2698, Marketing & Sales, 3, Business & Money, 1000, Subjects, 283155, Books, 11130, Applied Psychology, 11119, Psychology & Counseling, 10, Health, Fitness & Dieting, 1000, Subjects, 283155, Books, 6511982011, Applied Psychology, 6511980011, Psychology, 173514, Medical Books, 1000, Subjects, 283155, Books

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The Advertised Mind : Groundbreaking Insights into How Our Brains Respond to Advertising - Erik Du Plessis
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Erik Du Plessis:
The Advertised Mind : Groundbreaking Insights into How Our Brains Respond to Advertising - used book

ISBN: 074945024X

ID: 6984335

Advertising research organizations have been trying for years to measure the effectiveness of advertising. The Advertised Mind draws on the very latest research into the workings of the human brain undertaken by psychologists, neurologists and artificial intelligence specialists. Author Erik du Plessis uses this research to suggest why emotion is such an important factor in establishing a firm memory of an advertisement and predisposing consumers to buy the brand that is being advertised. He also draws on the findings of Adtrack's world-famous database of responses to over 30,000 TV commercials (the largest in the world). He explores what "ad-liking" really means, and suggests how this paradigm about the role of emotion has resulted in a continued effort to obtain maximum return from advertising spend. accounting,accounting and finance,advertising,applied psychology,business,business and investing,economics,health fitness and dieting,marketing,marketing and sales Marketing & Sales, Kogan Page, Limited

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The Advertised Mind
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ISBN: 9780749450243

ID: 9780749450243

Research by Erik du Plessis has helped show that the strongest factor predicting an advertisement's success is how much the ad is liked. In The Advertised Mind, du Plessis draws on information about the working of the human brain from psychologists, neurologists and artificial intelligence specialists. He uses this research to suggest why emotion is such an important factor in establishing a firm memory of an advertisement and predisposing consumers to buy the brand that is being advertised. He explores what "ad-liking" really means and suggests how this emerging paradigm could lead to a new phase in the ongoing effort to obtain maximum return from advertising spending. Books, [PU: Kogan Page]

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Details of the book
The Advertised Mind

Advertising research organizations have been trying for years to measure the effectiveness of advertising. The Advertised Mind draws on the very latest research into the workings of the human brain undertaken by psychologists, neurologists and artificial intelligence specialists. Author Erik du Plessis uses this research to suggest why emotion is such an important factor in establishing a firm memory of an advertisement and predisposing consumers to buy the brand that is being advertised. He also draws on the findings of Adtrack¿s world-famous database of responses to over 30,000 TV commercials (the largest in the world). He explores what ¿ad-liking¿ really means, and suggests how this paradigm about the role of emotion has resulted in a continued effort to obtain maximum return from advertising spend.

Details of the book - The Advertised Mind


EAN (ISBN-13): 9780749450243
ISBN (ISBN-10): 074945024X
Hardcover
Paperback
Publishing year: 2008
Publisher: Kogan Page
256 Pages
Weight: 0,469 kg
Language: eng/Englisch

Book in our database since 12.03.2008 10:07:43
Book found last time on 18.12.2018 22:02:26
ISBN/EAN: 9780749450243

ISBN - alternate spelling:
0-7494-5024-X, 978-0-7494-5024-3


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