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Brand Lands, Hot Spots & Cool Places - Christian Mikunda
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Christian Mikunda:
Brand Lands, Hot Spots & Cool Places - new book

2006, ISBN: 9780749445737

ID: 220712813

To successfully establish an emotional bond with the customer, marketers have to access the mind and heart. Put the customer in the right mood, make him feel good and he¿s likely to spend money. In this riveting book, Mikunda analyses how this is achieved. From the Peggy Guggenheim Museum in Venice to Caesar¿s Palace in Las Vegas, from Swarovski¿s Crystal Worlds in Austria to the Guinness Store House in Dublin, we¿re taken on an exhilarating voyage of today¿s spectacular ¿third places¿ ¿ the new ¿experience worlds¿ - and how they are created. The crucial point of Mikunda¿s observations is how a visitor¿s emotions are influenced through light, colour, shows, core attractions and sensory experiences. We learn how themed, or rather staged, marketing has become de rigueur in today¿s leisure-entertainment business. From the Peggy Guggenheim Museum in Venice to Caesar´s Palace in Las Vegas, from Swarovski´s Crystal Worlds in Austria to the Guinness Store House in Dublin, this work takes us on a voyage of ´third places´. It helps us learn how themed, or rather staged, marketing has become de rigueur in leisure-entertainment business. Bücher > Fremdsprachige Bücher > Englische Bücher Taschenbuch 01.01.2006 Buch (fremdspr.), Kogan Page, .200

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Brand Lands, Hot Spots & Cool Places - Christian Mikunda
book is out-of-stock
(*)
Christian Mikunda:
Brand Lands, Hot Spots & Cool Places - new book

ISBN: 9780749445737

ID: 89895803

To successfully establish an emotional bond with the customer, marketers have to access the mind and heart. Put the customer in the right mood, make him feel good and he¿s likely to spend money. In this riveting book, Mikunda analyses how this is achieved. From the Peggy Guggenheim Museum in Venice to Caesar¿s Palace in Las Vegas, from Swarovski¿s Crystal Worlds in Austria to the Guinness Store House in Dublin, we¿re taken on an exhilarating voyage of today¿s spectacular ¿third places¿ ¿ the new ¿experience worlds¿ - and how they are created. The crucial point of Mikunda¿s observations is how a visitor¿s emotions are influenced through light, colour, shows, core attractions and sensory experiences. We learn how themed, or rather staged, marketing has become de rigueur in today¿s leisure-entertainment business. From the Peggy Guggenheim Museum in Venice to Caesar´s Palace in Las Vegas, from Swarovski´s Crystal Worlds in Austria to the Guinness Store House in Dublin, this work takes us on a voyage of ´third places´. It helps us learn how themed, or rather staged, marketing has become de rigueur in leisure-entertainment business. Buch (fremdspr.) Bücher>Fremdsprachige Bücher>Englische Bücher, Kogan Page

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Brand Lands, Hot Spots & Cool Places - Christian Mikunda
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Christian Mikunda:
Brand Lands, Hot Spots & Cool Places - Paperback

1, ISBN: 9780749445737

[ED: Taschenbuch], [PU: Kogan Page], Neuware - To successfully establish an emotional bond with the customer, marketers have to access the mind and heart. Put the customer in the right mood, make him feel good and he's likely to spend money. In this riveting book, Mikunda analyses how this is achieved. From the Peggy Guggenheim Museum in Venice to Caesar's Palace in Las Vegas, from Swarovski's Crystal Worlds in Austria to the Guinness Store House in Dublin, we're taken on an exhilarating voyage of today's spectacular 'third places' - the new 'experience worlds' - and how they are created. The crucial point of Mikunda's observations is how a visitor's emotions are influenced through light, colour, shows, core attractions and sensory experiences. We learn how themed, or rather staged, marketing has become de rigueur in today's leisure-entertainment business., DE, [SC: 0.00], Neuware, gewerbliches Angebot, 234x156x14 mm, 260, [GW: 370g], offene Rechnung (Vorkasse vorbehalten), sofortueberweisung.de, Selbstabholung und Barzahlung, Skrill/Moneybookers, PayPal, Lastschrift, Banküberweisung, Interntationaler Versand

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Brand Lands, Hot Spots & Cool Places - Mikunda, Christian
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Mikunda, Christian:
Brand Lands, Hot Spots & Cool Places - Paperback

ISBN: 9780749445737

[ED: Softcover], [PU: Kogan Page], To successfully establish an emotional bond with the customer, marketers have to access the mind and heart. Put the customer in the right mood, make him feel good and he's likely to spend money. In this riveting book, Mikunda analyses how this is achieved. From the Peggy Guggenheim Museum in Venice to Caesar's Palace in Las Vegas, from Swarovski's Crystal Worlds in Austria to the Guinness Store House in Dublin, we're taken on an exhilarating voyage of today's spectacular 'third places' - the new 'experience worlds' - and how they are created. The crucial point of Mikunda's observations is how a visitor's emotions are influenced through light, colour, shows, core attractions and sensory experiences. We learn how themed, or rather staged, marketing has become de rigueur in today's leisure-entertainment business. 256 pages - 234x153mm Sofort lieferbar, DE, [SC: 0.00], Neuware, gewerbliches Angebot, offene Rechnung (Vorkasse vorbehalten)

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Brand Lands, Hot Spots and Cool Spaces - Christian Mikunda
book is out-of-stock
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Christian Mikunda:
Brand Lands, Hot Spots and Cool Spaces - Paperback

2006, ISBN: 9780749445737

ID: 7022589

Softcover, Buch, [PU: Kogan Page Ltd]

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Details of the book
Brand Lands, Hot Spots & Cool Spaces: Welcome to the Third Place and the Total Marketing Experience

To successfully establish an emotional bond with the customer, marketers have to access the mind and heart. Put the customer in the right mood, make him feel good and he¿s likely to spend money. In this riveting book, Mikunda analyses how this is achieved. From the Peggy Guggenheim Museum in Venice to Caesar¿s Palace in Las Vegas, from Swarovski¿s Crystal Worlds in Austria to the Guinness Store House in Dublin, we¿re taken on an exhilarating voyage of today¿s spectacular ¿third places¿ ¿ the new ¿experience worlds¿ - and how they are created. The crucial point of Mikunda¿s observations is how a visitor¿s emotions are influenced through light, colour, shows, core attractions and sensory experiences. We learn how themed, or rather staged, marketing has become de rigueur in today¿s leisure-entertainment business.

Details of the book - Brand Lands, Hot Spots & Cool Spaces: Welcome to the Third Place and the Total Marketing Experience


EAN (ISBN-13): 9780749445737
ISBN (ISBN-10): 0749445734
Paperback
Publishing year: 2006
Publisher: Kogan Page
221 Pages
Weight: 0,440 kg
Language: eng/Englisch

Book in our database since 08.05.2007 12:12:00
Book found last time on 08.08.2017 16:08:07
ISBN/EAN: 9780749445737

ISBN - alternate spelling:
0-7494-4573-4, 978-0-7494-4573-7


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