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The 18 Immutable Laws Of Corporate Reputation
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The 18 Immutable Laws Of Corporate Reputation - new book

ISBN: 9780749445713

ID: 6323110

Indispensable insights into creating and maintaining a good corporate reputation. The writing is straightforward and refreshingly free of jargon, and the company examples are timely, relevant, and revealing." (Paul Danos, Dean, Tuck School of Business at Dartmouth). "Every executive will benefit from reading this expertly written guide." (Ronald Sargent, President and CEO, Staples, Inc.). "A. Indispensable insights into creating and maintaining a good corporate reputation. The writing is straightforward and refreshingly free of jargon, and the company examples are timely, relevant, and revealing." (Paul Danos, Dean, Tuck School of Business at Dartmouth). "Every executive will benefit from reading this expertly written guide." (Ronald Sargent, President and CEO, Staples, Inc.). "A unique combination of expert journalistic insight and knowledge gained from quantitative research into how people perceive corporations." (Joy Marie Sever, Senior VP, The Reputation Practice at Harris Interactive). In this topical and up-to-date book, "Wall Street Journal" news editor Ron Alsop provides 18 lessons based on years of experience covering every aspect of corporate reputation. He shows the benefits of a good reputation, the consequences of a bad one, how to measure reputation and nurture a good one. There's advice on how to identify the most likely dangers to a company's reputation, how to USE the Internet to control perception of an organization, and how to present good deeds in the right way. Punchy and informative, it draws on real life examples from major corporations, including FedEx, BP, McDonalds, DuPont, Calvin Klein, Coca-Cola, Levi Strauss and Co. and Enron. Books, Business, Finance and Law~~Business and Management~~Sales & Marketing, The 18 Immutable Laws Of Corporate Reputation~~Book~~9780749445713~~Ronald J. Alsop, , , , , , , , , ,, [PU: Kogan Page]

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18 Immutable Laws of Corporate Reputation - Ronald J. Alsop
book is out-of-stock
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Ronald J. Alsop:
18 Immutable Laws of Corporate Reputation - new book

ISBN: 0749445718

ID: 0749445718

New book English-Book-Service
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(*) Book out-of-stock means that the book is currently not available at any of the associated platforms we search.
18 Immutable Laws of Corporate Reputation - Ronald J. Alsop
book is out-of-stock
(*)
Ronald J. Alsop:
18 Immutable Laws of Corporate Reputation - new book

ISBN: 0749445718

ID: 0749445718

New book English-Book-Service
Shipping costs:plus shipping costs
Details...
(*) Book out-of-stock means that the book is currently not available at any of the associated platforms we search.
18 Immutable Laws of Corporate Reputation - Ronald J. Alsop
book is out-of-stock
(*)
Ronald J. Alsop:
18 Immutable Laws of Corporate Reputation - new book

ISBN: 0749445718

ID: 0749445718

New book English-Book-Service
Shipping costs:plus shipping costs
Details...
(*) Book out-of-stock means that the book is currently not available at any of the associated platforms we search.

Details of the book
The 18 Immutable Laws of Corporate Reputation. Creating, Protecting and Repairing Your Most Valuable Asset

Punchy and informative, it draws on real life examples from major corporations, including FedEx, BP, McDonalds, DuPont, Calvin Klein, Coca-Cola, Levi Strauss and Co. and Enron.

Details of the book - The 18 Immutable Laws of Corporate Reputation. Creating, Protecting and Repairing Your Most Valuable Asset


EAN (ISBN-13): 9780749445713
ISBN (ISBN-10): 0749445718

Book in our database since 12.11.2007 00:16:49
Book found last time on 27.04.2016 03:03:06
ISBN/EAN: 9780749445713

ISBN - alternate spelling:
0-7494-4571-8, 978-0-7494-4571-3


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