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Integrated Branding: Becoming Brand-Driven Through Company-Wide Action - F Joseph LePla,Lynn M Parker
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F Joseph LePla,Lynn M Parker:
Integrated Branding: Becoming Brand-Driven Through Company-Wide Action - Paperback

2005, ISBN: 9780749445256

Hardcover, ID: 31118715

Crisp Publications, 1989. Paperback. As New., Crisp Publications, 1989, Touchstone Books, 2001 Near-new condition. Stated First Touchstone Edition. Remainder mark on bottom. NO price clippings. Tight spine, bright pages. Price inside dustcover: $25.00. Number line: 10 9 8 7 6 5 4 3 2 1 - Illustrated. 369 pages. NO writing, marks or tears inside book. Tight spine, bright pages. This is the life of Abigail Adams, wife of patriot John Adams, who became the most influential woman in Revolutionary America. Rich with excerpts from her personal letters, Dearest Friend captures the public and private sides of this fascinating woman, who was both an advocate of slave emancipation and a burgeoning feminist, urging her husband to "Remember the Ladies" as he framed the laws of their new country. John and Abigail Adams married for love. While John traveled in America and abroad to help forge a new nation, Abigail remained at home, raising four children, managing their estate, and writing letters to her beloved husband. Chronicling their remarkable fifty-four-year marriage, her blossoming feminism, her battles with loneliness, and her friendships with Thomas Jefferson and James Madison, Dearest Friend paints a portrait of Abigail Adams as an intelligent, resourceful, and outspoken woman. Biography Lynne Withey's books include Voyages of Discovery: Captain James Cook and the Exploration of the Pacific (1987) and Grand Tours and Cook's Tours: A History of Leisure Travel, 1750-1915 (1997). She has taught history at the University of Iowa, Boston University, and the University of California at Berkeley, and is now the associate director of the University of California Press. She lives in San Francisco. . Hard Cover. Fine/Fine. 8vo - over 7¾" - 9¾" tall., Touchstone Books, 2001, Touchstone Books, 2001 Near-fine condition. Stated First Touchstone Edition. NO remainder marks or price clippings. Tight spine, bright pages. Price inside dustcover: $25.00. Number line: 10 9 8 7 6 5 4 3 2 1 - Illustrated. 369 pages. NO writing, marks or tears inside book. Tight spine, bright pages. Dustcover shows slight wear (NO tears). This is the life of Abigail Adams, wife of patriot John Adams, who became the most influential woman in Revolutionary America. Rich with excerpts from her personal letters, Dearest Friend captures the public and private sides of this fascinating woman, who was both an advocate of slave emancipation and a burgeoning feminist, urging her husband to "Remember the Ladies" as he framed the laws of their new country. John and Abigail Adams married for love. While John traveled in America and abroad to help forge a new nation, Abigail remained at home, raising four children, managing their estate, and writing letters to her beloved husband. Chronicling their remarkable fifty-four-year marriage, her blossoming feminism, her battles with loneliness, and her friendships with Thomas Jefferson and James Madison, Dearest Friend paints a portrait of Abigail Adams as an intelligent, resourceful, and outspoken woman. Biography Lynne Withey's books include Voyages of Discovery: Captain James Cook and the Exploration of the Pacific (1987) and Grand Tours and Cook's Tours: A History of Leisure Travel, 1750-1915 (1997). She has taught history at the University of Iowa, Boston University, and the University of California at Berkeley, and is now the associate director of the University of California Press. She lives in San Francisco. . Hard Cover. Near-Fine/Near-Fine. 8vo - over 7¾" - 9¾" tall., Touchstone Books, 2001, Kogan Page Limited/Viva Books, 2005. First edition. Softcover. New. .. .. a For deeper, more loyal customer relationships and enhanced profit margins, companies must actually ‘live’ the brands they sell. This approach is called ‘integrated branding’ and it’s not just a communications strategy. A company must demonstrate to itself and its customers that its external brand image is a reflection of the company itself. The brand and the company are inseparable, and this realization must pervade the entire organization, from new product development to human resource management. Integrated branding is a way of operating, an overall way of doing business, and a way to make certain a company’s products are based on the right answers to two mutually reinforcing questions: ‘What do customers value?’ and ‘What does the company do best in relation to what customers want?’. The tools to accomplish these goals are called ‘drivers’. In this updated edition of their acclaimed guide, LePla and Parker show clearly and comprehensively how drivers work and how to apply them. Also included are discussions of how to determine brand structure, how an integrated brand applies to marketing communications and how integrated brands can help companies when they go public. Contents: Your company’s most powerful weapon: The brand within • The integrated brand model: The basis for strong customer relationships • How integrated branding differs from the alternatives • A blueprint for creating organization drivers • The role of the brand principle • Other core brand drivers: Personalities and associations • How to reveal your brand: Seven steps to integrated branding • Developing a practical brand structure • Using integrated branding to expand market share • The WRQ story: The steps to a successful integrated brand • How to get and keep all divisions, departments and employees on the same path • How to conduct brand planning and benchmarking • How to create brand-driven marketing • Using marketing communications to drive brand • The digital age: A brand’s best friend - or worst enemy? • Using brand to clear the path to an IPO and beyond • Integrated branding for technology companies • Comparing well-known brand models to integrated branding • Appendix: Conducting organization and brand driver interviews Printed Pages: 300., Kogan Page Limited/Viva Books, 2005

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Integrated Branding: Becoming Brand-Driven Through Company-Wide Action - F Joseph LePla,Lynn M Parker
book is out-of-stock
(*)
F Joseph LePla,Lynn M Parker:
Integrated Branding: Becoming Brand-Driven Through Company-Wide Action - Paperback

2005, ISBN: 9780749445256

ID: 482821540

Kogan Page Limited/Viva Books, 2005. First edition. Softcover. New. a For deeper, more loyal customer relationships and enhanced profit margins, companies must actually _\˜live_\™ the brands they sell. This approach is called _\˜integrated branding_\™ and it_\™s not just a communications strategy. A company must demonstrate to itself and its customers that its external brand image is a reflection of the company itself. The brand and the company are inseparable, and this realization must pervade the entire organization, from new product development to human resource management. Integrated branding is a way of operating, an overall way of doing business, and a way to make certain a company_\™s products are based on the right answers to two mutually reinforcing questions: _\˜What do customers value?_\™ and _\˜What does the company do best in relation to what customers want?_\™. The tools to accomplish these goals are called _\˜drivers_\™. In this updated edition of their acclaimed guide, LePla and Parker show clearly and comprehensively how drivers work and how to apply them. Also included are discussions of how to determine brand structure, how an integrated brand applies to marketing communications and how integrated brands can help companies when they go public. Contents: Your company_\™s most powerful weapon: The brand within _\_ The integrated brand model: The basis for strong customer relationships _\_ How integrated branding differs from the alternatives _\_ A blueprint for creating organization drivers _\_ The role of the brand principle _\_ Other core brand drivers: Personalities and associations _\_ How to reveal your brand: Seven steps to integrated branding _\_ Developing a practical brand structure _\_ Using integrated branding to expand market share _\_ The WRQ story: The steps to a successful integrated brand _\_ How to get and keep all divisions, departments and employees on the same path _\_ How to conduct brand planning and benchmarking _\_ How to create brand-driven marketing _\_ Using marketing communications to drive brand _\_ The digital age: A brand_\™s best friend - or worst enemy? _\_ Using brand to clear the path to an IPO and beyond _\_ Integrated branding for technology companies _\_ Comparing well-known brand models to integrated branding _\_ Appendix: Conducting organization and brand driver interviews Printed Pages: 300., Kogan Page Limited/Viva Books, 2005

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Integrated Branding: Becoming Brand-Driven Through Company-Wide Action - F Joseph LePla,Lynn M Parker
book is out-of-stock
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F Joseph LePla,Lynn M Parker:
Integrated Branding: Becoming Brand-Driven Through Company-Wide Action - First edition

2005, ISBN: 0749445254

Paperback, ID: 6765790374

[EAN: 9780749445256], Neubuch, [PU: Kogan Page Limited/Viva Books], INTEGRATED BRANDING: BECOMING BRAND-DRIVEN THROUGH COMPANY-WIDE ACTIONF JOSEPH LEPLA,LYNN M PARKER9780749445256, a For deeper, more loyal customer relationships and enhanced profit margins, companies must actually ?live? the brands they sell. This approach is called ?integrated branding? and it?s not just a communications strategy. A company must demonstrate to itself and its customers that its external brand image is a reflection of the company itself. The brand and the company are inseparable, and this realization must pervade the entire organization, from new product development to human resource management. Integrated branding is a way of operating, an overall way of doing business, and a way to make certain a company?s products are based on the right answers to two mutually reinforcing questions: ?What do customers value?? and ?What does the company do best in relation to what customers want?? The tools to accomplish these goals are called ?drivers? In this updated edition of their acclaimed guide, LePla and Parker show clearly and comprehensively how drivers work and how to apply them. Also included are discussions of how to determine brand structure, how an integrated brand applies to marketing communications and how integrated brands can help companies when they go public. Contents: Your company?s most powerful weapon: The brand within ? The integrated brand model: The basis for strong customer relationships ? How integrated branding differs from the alternatives ? A blueprint for creating organization drivers ? The role of the brand principle ? Other core brand drivers: Personalities and associations ? How to reveal your brand: Seven steps to integrated branding ? Developing a practical brand structure ? Using integrated branding to expand market share ? The WRQ story: The steps to a successful integrated brand ? How to get and keep all divisions, departments and employees on the same path ? How to conduct brand planning and benchmarking ? How to create brand-driven marketing ? Using marketing communications to drive brand ? The digital age: A brand?s best friend - or worst enemy? ? Using brand to clear the path to an IPO and beyond ? Integrated branding for technology companies ? Comparing well-known brand models to integrated branding ? Appendix: Conducting organization and brand driver interviews Printed Pages: 300.

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Integrated Branding - F Joseph Lepla Lynn M Parker
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F Joseph Lepla Lynn M Parker:
Integrated Branding - Paperback

2005, ISBN: 9780749445256

ID: 764937093

KOGAN PAGE LIMITED EPZ/SPECIAL PRICED TITLES, 2005. Softcover. Brand New. Orders usually ship within 1-2 business days. We SHIP FAST via FEDEX/UPS/DHL and deliver within 3-5 business days with tracking number, no shipping to PO BOX, APO, FPO addresses. Kindly provide phone number for expedite delivery. 100% Customer satisfaction guaranteed!, KOGAN PAGE LIMITED EPZ/SPECIAL PRICED TITLES, 2005

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Integrated Branding - F Joseph Lepla Lynn M Parker
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F Joseph Lepla Lynn M Parker:
Integrated Branding - used book

ISBN: 9780749445256

ID: 688161230

Yr. of Pub. 0749445254 International Edition

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