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Talespin : Public Relations Disasters-Inside Stories and Lessons Learnt - Gerry Mccusker
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Gerry Mccusker:
Talespin : Public Relations Disasters-Inside Stories and Lessons Learnt - used book

ISBN: 074944259X

ID: 5015531

From the top celebrities who have publicly slated their sponsor's products to corporate photocalls that were a disaster waiting to happen, Talespin entertainingly exposes some of the world's most infamous and also unreported PR disasters, showing how crisis management helped or hindered, including: Martha Stewart's insider trading scandal; Don Corning breast implants; Starbucks and 9/11; 7UP's sponsorship of Roy Keane; Coca-Cola and Pepsi - pollution in India; Nestle and Ethiopia's debt; the unsafe Ford Explorer; Berlosconi and his Nazi jibe; David Beckham v. Alex Ferguson; Vodafone and the streakers; Esso Australia; William Hague's charisma crisis; McDonald's McLibel case; Wan Dan and the China News Agency; Tony Blair and the David Kelly affair; South Africa's Nando's; the Sydney Olympics; Proctor & Gamble and Satanism; Microsoft's Windows XP; the UK royal family; Abercrombie & Fitch's thongs... Talespin features all these, plus many more telling tales from the worlds of politics, sports, music, business, media and big brands. business,business and investing,economics,marketing and sales,public relations Marketing & Sales, Kogan Page, Limited

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Talespin: Public Relations Disasters - Inside Stories and Lessons Learnt - Gerry McCusker
book is out-of-stock
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Gerry McCusker:
Talespin: Public Relations Disasters - Inside Stories and Lessons Learnt - hardcover

2004, ISBN: 074944259X

ID: 3907869403

[EAN: 9780749442590], Gebraucht, sehr guter Zustand, [PU: Kogan Page], LOOK INSIDE! GENERAL AAS PUBLIC RELATIONS ENGLISH HARDCOVER REGULAR SIZE, Business & Economics|Public Relations, *** FAST RELIABLE SERVICE *** USED,BUT IN VERY GOOD GENERAL CONDITION *** LITTLE SIGN OF PREVIOUS OWNERSHIP. In VERY GOOD condition, with only slight signs of previous ownership

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The Book Factory, Sleaford, A, United Kingdom [55721088] [Rating: 5]
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Talespin: Public Relations Disasters-Inside Stories & Lessons Learnt - Gerry McCusker
book is out-of-stock
(*)
Gerry McCusker:
Talespin: Public Relations Disasters-Inside Stories & Lessons Learnt - used book

ISBN: 9780749442590

ID: 666027021

Kogan Page. Used - Good. Shows some signs of wear, and may have some markings on the inside. 100% Money Back Guarantee. Shipped to over one million happy customers. Your purchase benefits world literacy!, Kogan Page

Used or antiquarian book Biblio.com
Better World Books
Shipping costs: EUR 6.91
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Talespin: Public Relations Disasters-Inside Stories & Lessons Learnt - Gerry McCusker
book is out-of-stock
(*)
Gerry McCusker:
Talespin: Public Relations Disasters-Inside Stories & Lessons Learnt - used book

ISBN: 9780749442590

ID: 786836174

Kogan Page. Used - Very Good. Ships from the UK. Former Library book. Great condition for a used book! Minimal wear. 100% Money Back Guarantee. Your purchase also supports literacy charities., Kogan Page

Used or antiquarian book Biblio.com
Better World Books Ltd
Shipping costs: EUR 5.36
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Talespin: Public Relations Disasters - Inside Stories and Lessons Learnt - Gerry Mccusker
book is out-of-stock
(*)
Gerry Mccusker:
Talespin: Public Relations Disasters - Inside Stories and Lessons Learnt - hardcover

2004, ISBN: 9780749442590

ID: 772296959

Kogan Page, 2004. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In good all round condition., Kogan Page, 2004

Used or antiquarian book Biblio.com
Anybook Ltd
Shipping costs: EUR 5.81
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