2009, ISBN: 074255550X

[EAN: 9780742555501], Neubuch, [PU: Rowman & Littlefield Publishers], SOCIAL SCIENCE / MEDIA STUDIES; ADVERTISING, nach der Bestellung gedruckt Neuware -Catch an inside look at the advert… More...

[EAN: 9780742555501], Neubuch, [PU: Rowman & Littlefield Publishers], SOCIAL SCIENCE / MEDIA STUDIES; ADVERTISING, nach der Bestellung gedruckt Neuware -Catch an inside look at the advertising creative process. Discover how teams collaborate at major agencies to create unforgettable campaigns like the Budweiser 'Clydesdale and Dalmatian' spots, the 'PEDIGREE® Adoption Drive' program, or the breakthrough UPS 'Whiteboard' campaign. See how creative briefs drive on-strategy solutions in all media from traditional to ambient. Understand which campaigns went off-course and why. Enjoy one-on-one interviews with behind-the-scenes candor and explore more than 50 exciting, visual examples. Hear first-hand from advertising masterminds as the authors delve into the brains behind great ad campaigns. Each chapter offers step-by-step instruction, revealing various aspects of the creative process, from brainstorming techniques and agency pitches to strategic visual and verbal messaging. 252 pp. Englisch, Books<

ISBN: 9780742555501

Catch an inside look at the advertising creative process. Discover how teams collaborate at major agencies to create unforgettable campaigns like the Budweiser Clydesdale and Dalmatian sp… More...

Catch an inside look at the advertising creative process. Discover how teams collaborate at major agencies to create unforgettable campaigns like the Budweiser Clydesdale and Dalmatian spots, the PEDIGREE® Adoption Drive program, or the breakthrough UPS Whiteboard campaign.See how creative briefs drive on-strategy solutions in all media from traditional to ambient. Understand which campaigns went off-course and why. Enjoy one-on-one interviews with behind-the-scenes candor and explore more than 50 exciting, visual examples. Hear first-hand from advertising masterminds as the authors delve into the brains behind great ad campaigns.Each chapter offers step-by-step instruction, revealing various aspects of the creative process, from brainstorming techniques and agency pitches to strategic visual and verbal messaging. New Textbooks>Hardcover>Business>Marketing>Marketing Strategies, Rowman & Littlefield Publishers, Inc. Core >2 >T<

2009, ISBN: 9780742555501

Catch an inside look at the advertising creative process. Discover how teams collaborate at major agencies to create unforgettable campaigns like the Budweiser 'Clydesdale and Dalmatian' … More...

Catch an inside look at the advertising creative process. Discover how teams collaborate at major agencies to create unforgettable campaigns like the Budweiser 'Clydesdale and Dalmatian' spots, the 'PEDIGREE® Adoption Drive' program, or the breakthrough UPS 'Whiteboard' campaign. See how creative briefs drive on-strategy solutions in all media from traditional to ambient. Understand which campaigns went off-course and why. Enjoy one-on-one interviews with behind-the-scenes candor and explore more than 50 exciting, visual examples. Hear first-hand from advertising masterminds as the authors delve into the brains behind great ad campaigns. Each chapter offers step-by-step instruction, revealing various aspects of the creative process, from brainstorming techniques and agency pitches to strategic visual and verbal messaging. Buch (fremdspr.) Margo Berman#Robyn Blakeman gebundene Ausgabe, Rowman & Littlefield Publishers, 01.09.2009, Rowman & Littlefield Publishers, 2009<

ISBN: 9780742555501

Catch an inside look at the advertising creative process. Discover how teams collaborate at major agencies to create unforgettable campaigns like the Budweiser Clydesdale and Dalmatian … More...

Catch an inside look at the advertising creative process. Discover how teams collaborate at major agencies to create unforgettable campaigns like the Budweiser Clydesdale and Dalmatian spots, the PEDIGREE (R) Adoption Drive program, or the breakthrough UPS Whiteboard campaign. See how creative briefs drive on-strategy solutions in all media from traditional to ambient. Understand which campaigns went off-course and why. Enjoy one-on-one interviews with behind-the-scenes candor and explore more than 50 exciting, visual examples. Hear first-hand from advertising masterminds as the authors delve into the brains behind great ad campaigns. Each chapter offers step-by-step instruction, revealing various aspects of the creative process, from brainstorming techniques and agency pitches to strategic visual and verbal messaging.; Business, Finance & Law, Rowman & Littlefield<

ISBN: 9780742555501

The Brains Behind Great Ad Campaigns ab 144.99 € als gebundene Ausgabe: Creative Collaboration between Copywriters and Art Directors. Aus dem Bereich: Bücher, Wissenschaft, Medienwissensc… More...

The Brains Behind Great Ad Campaigns ab 144.99 € als gebundene Ausgabe: Creative Collaboration between Copywriters and Art Directors. Aus dem Bereich: Bücher, Wissenschaft, Medienwissenschaft, Medien > Bücher nein Buch (gebunden) Bücher > Wissenschaft > Medienwissenschaft, Rowman & Littlefield Publishers<