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The Bare Bones Introduction to Integrated Marketing Communication - Robyn Blakeman
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ISBN: 0742555410

ID: 6567066

Integrated marketing communication (IMC) focuses on communicators employing the correct message, being able to place it in the most appropriate media, and using the most advantageous communications approach. Advertising in today's economy crosses communication boundaries as well as societal and cultural norms, making accurate targeting, media selection, and consistency of message more critical than ever before. Marketing and advertising are no longer separate entities-they are the results of all parts working as a cohesive whole. Integrated marketing communicates using one tone-of-voice or message that is successfully delivered through multiple media and disciplines.The Bare Bones Introduction to Integrated Marketing Communication is an in-depth yet concise discussion of the business and structure of integrated marketing communication. This brief, inexpensive text focuses exclusively on introductory issues concerning IMC as both a communication device and as a profession. Robyn Blakeman's step-by-step approach offers an extensive and exclusive look into how agencies work, the areas of specialization that make up IMC, how advertising affects our lives, and the diverse arsenal of media options that give IMC its visual/verbal voice. Both integrated marketing and varied media vehicles are dissected-one topic at a time-creating an invaluable reference tool that students, professors, and small business people alike will refer to time and again for information on accounting,accounting and finance,advertising,business,business and finance,business and investing,communication and journalism,communication and media studies,communications,management Marketing & Sales, Rowman & Littlefield Publishers

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The Bare Bones Introduction to Integrated Marketing Communication - Blakeman, Robyn
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Blakeman, Robyn:
The Bare Bones Introduction to Integrated Marketing Communication - Paperback

ISBN: 9780742555419

[ED: Taschenbuch], [PU: Rowman & Littlefield], This small, inexpensive text is an in-depth yet simply stated discussion on the business and structure of integrated marketing communication (IMC). The book focuses exclusively on introductory issues concerning integrated marketing communication as both a communication device and as a profession. black & white illustrations Versandfertig in über 4 Wochen, [SC: 0.00], Neuware, gewerbliches Angebot

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The Bare Bones Introduction to Integrated Marketing Communication - Robyn Blakeman
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Robyn Blakeman:
The Bare Bones Introduction to Integrated Marketing Communication - Paperback

ISBN: 9780742555419

Paperback, [PU: ROWMAN & LITTLEFIELD], This small, inexpensive text is an in-depth yet simply stated discussion on the business and structure of integrated marketing communication (IMC). The book focuses exclusively on introductory issues concerning integrated marketing communication as both a communication device and as a profession., Miscellaneous Items

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The Bare Bones Introduction to Integrated Marketing Communication - Robyn Blakeman
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Robyn Blakeman:
The Bare Bones Introduction to Integrated Marketing Communication - Paperback

ISBN: 9780742555419

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The Bare Bones Introduction to Integrated Marketing Communication Bare-Bones-Introduction-To-Integrated-Marketing-Communication~~Robyn-Blakeman Business>Marketing Strategies>Marketing Strategies Paperback, Rowman & Littlefield Publishers, Inc.

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Bare Bones Introduction to Integrated Marketing Communication - Blakeman, Robyn
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Blakeman, Robyn:
Bare Bones Introduction to Integrated Marketing Communication - Paperback

ISBN: 9780742555419

ID: 9780742555419N

No Synopsis Available Bare Bones Introduction to Integrated Marketing Communication, 9780742555419, Book, Textbook Books > Business & Economics > Marketing, Advertising, and Sales Paperback, Rowman & Littlefield Pub Inc

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Details of the book
The Bare Bones Introduction to Integrated Marketing Communication
Author:

Blakeman, Robyn

Title:

The Bare Bones Introduction to Integrated Marketing Communication

ISBN:

This small, inexpensive text is an in-depth yet simply stated discussion on the business and structure of integrated marketing communication (IMC). The book focuses exclusively on introductory issues concerning integrated marketing communication as both a communication device and as a profession.

Details of the book - The Bare Bones Introduction to Integrated Marketing Communication


EAN (ISBN-13): 9780742555419
ISBN (ISBN-10): 0742555410
Paperback
Publishing year: 2008
Publisher: ROWMAN & LITTLEFIELD
304 Pages
Weight: 0,499 kg
Language: eng/Englisch

Book in our database since 05.06.2008 09:59:50
Book found last time on 11.06.2017 18:03:19
ISBN/EAN: 9780742555419

ISBN - alternate spelling:
0-7425-5541-0, 978-0-7425-5541-9


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