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Kotler on Marketing - Kotler, Philip
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Kotler, Philip:

Kotler on Marketing - hardcover

1999, ISBN: 0684860384

ID: BU228032

Sehr guter Zustand, ohne Namenseintrag, gebrauchter Original-Schutzumschlag Zustand: 2 sehr gut - gebraucht 0684860384 Gebundene Ausgabe Free Press 1999-06-07 270 S. Gebundene Ausgabe sehr gut - gebraucht ohne Angabe, [PU: Scribners]

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Kotler on Marketing
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Kotler on Marketing - hardcover

1999, ISBN: 9780684860381

ID: a8038ae3f739c586346c26c76e85bba2

Binding:Gebundene Ausgabe,Label:Free Press,Publisher:Free Press,NumberOfItems:1,medium:Gebundene Ausgabe,numberOfPages:270,publicationDate:1999-06-07,authors:Philip Kotler,ISBN:0684860384 Gebundene Ausgabe, Free Press

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Kotler on Marketing - Kotler, Philip
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Kotler, Philip:
Kotler on Marketing - hardcover

1999

ISBN: 0684860384

ID: BU228032

Sehr guter Zustand, ohne Namenseintrag, gebrauchter Original-Schutzumschlag Zustand: 2 sehr gut - gebraucht 0684860384 Gebundene Ausgabe Free Press 1999-06-07 270 S. sehr gut - gebraucht Versand D: 2,00 EUR, [PU: Scribners]

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Kotler on Marketing - Kotler, Philip
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Kotler, Philip:
Kotler on Marketing - hardcover

1999, ISBN: 0684860384

ID: 14152869995

[EAN: 9780684860381], [PU: Free Press], Business & Economics|Marketing|General

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Kotler on Marketing - Kotler, Philip
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Kotler, Philip:
Kotler on Marketing - hardcover

1999, ISBN: 9780684860381

ID: 900159622

Free Press. Hardcover. Used; Good. 06/07/1999, Free Press

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Brit Books Ltd
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Details of the book
Kotler on Marketing
Author:

Kotler, Philip

Title:

Kotler on Marketing

ISBN:

9780684860381

For more than three decades, Philip Kotler has been the authority on marketing for business grad students around the world. (His seven textbooks on various aspects of the topic are available in 18 languages in 58 countries, for example, while his seminal Marketing Management is considered the most widely used volume among all MBAs.) Even with all these publications, and a consultation/seminar practice aligned with firms such as AT&T, IBM, Michelin, Shell, and Merck, Kotler never committed to paper his popular theories concerning the ways in which executives and their managers should approach their real-life marketing programs. Until, that is, Kotler on Marketing. Comprehensive yet clear, this new compendium finally synthesizes Kotler's vast experiences and proven ideas into a single accessible resource. Three meaty initial sections address a series of strategic, tactical, and administrative concerns, ranging from identifying opportunities and building brand equity to utilizing outside intelligence and evaluating performance. A brief fourth part titled "Transformational Marketing" offers Kotler's perspective on "the revolutionary impact on the marketplace and marketing practice of the new technologies ... and new media" including the Internet, fax machines, sales-automation software, cable TV, videoconferencing, and "personal newspapers." --Howard Rothman

Details of the book - Kotler on Marketing


EAN (ISBN-13): 9780684860381
ISBN (ISBN-10): 0684860384
Hardcover
Publishing year: 1999
Publisher: Free Press

Book in our database since 19.02.2014 09:50:19
Book found last time on 20.01.2017 15:12:23
ISBN/EAN: 9780684860381

ISBN - alternate spelling:
0-684-86038-4, 978-0-684-86038-1

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