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Cases in Consumer Behaviour - Gerrit; Raaij, W.F. Van Antonides
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Gerrit; Raaij, W.F. Van Antonides:
Cases in Consumer Behaviour - new book

ISBN: 9780471987819

ID: 666827574

Eine Sammlung von Fallstudien zum Thema Kundenverhalten: Untersucht werden mentale, emotionale und physische Aspekte, die bei der Auswahl, dem Kauf, der Benutzung und der Entsorgung von Produkten oder Dienstleistungen eine Rolle spielen. Gedacht ist der Band als Ergänzung und Arbeitsmittel zum Lehrbuch ´´Consumer Behaviour: A New Perspective´´. (03/99) Cases in Consumer Behaviour Cases in Consumer Behaviour contains a selection of case studies which examine different aspects of the behaviour of European consumers. These case studies consider, amongst other issues, personal consumer decisions and interactive household decision making; cultural and social effects on consumer behaviour; new product development and diffusion in different countries; marketing communications; and consumer satisfaction and welfare. This casebook is closely related to, and is recommended for use with, Consumer Behaviour: A European Perspective by Gerrit Antonides and W. Fred van Raaij. Features of the casebook include: The authors of these cases are drawn from nine different European countries: United Kingdom, Ireland, Sweden, Germany, Austria, The Netherlands, France, Greece and Hungary The cases reflect the consumer perspective on marketing problems Each case presents a practical problem in the consumer area and poses questions for the reader. An Instructor s Manual is available from the publisher for lecturers using the casebook. This fascinating and instructive guide to understanding consumer behavior features 20 case studies that reflect the major themes in the contemporary discourse in the field. Buch (fremdspr.) Bücher>Fremdsprachige Bücher>Englische Bücher, John Wiley & Sons Inc

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Cases in Consumer Behaviour - Gerrit Antonides
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Gerrit Antonides:
Cases in Consumer Behaviour - Paperback

ISBN: 0471987816

[SR: 1827160], Paperback, [EAN: 9780471987819], John Wiley & Sons, John Wiley & Sons, Book, [PU: John Wiley & Sons], 1999-06-16, John Wiley & Sons, 268290, Management, 659904, Balanced Scorecard, 268302, Budgeting & Finance, 659902, Business Process Reengineering, 659908, Call Centre Management, 659906, Change Management, 659910, Distribution, 659912, Human Resources, 268305, Information Management, 659926, Knowledge Management, 268098, Management Accounting, 268295, Management Science, 659930, Management Skills, 268306, Office Management, 268296, Operational Research, 268297, Organisational Theory & Behaviour, 268308, Production & Quality Control, 268298, Project Management, 268309, Purchasing & Supply, 268299, Quality Assurance & Total Quality Management, 268321, Sales & Marketing Management, 659964, Six Sigma, 268150, Strategy, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books, 268315, Advertising, 268314, Sales & Marketing, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books, 268322, Market Research, 268314, Sales & Marketing, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books, 268326, Research, 268314, Sales & Marketing, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books

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Cases in Consumer Behaviour - Gerrit Antonides
book is out-of-stock
(*)
Gerrit Antonides:
Cases in Consumer Behaviour - Paperback

ISBN: 0471987816

[SR: 1827160], Paperback, [EAN: 9780471987819], John Wiley & Sons, John Wiley & Sons, Book, [PU: John Wiley & Sons], 1999-06-16, John Wiley & Sons, 268290, Management, 659904, Balanced Scorecard, 268302, Budgeting & Finance, 659902, Business Process Reengineering, 659908, Call Centre Management, 659906, Change Management, 659910, Distribution, 659912, Human Resources, 268305, Information Management, 659926, Knowledge Management, 268098, Management Accounting, 268295, Management Science, 659930, Management Skills, 268306, Office Management, 268296, Operational Research, 268297, Organisational Theory & Behaviour, 268308, Production & Quality Control, 268298, Project Management, 268309, Purchasing & Supply, 268299, Quality Assurance & Total Quality Management, 268321, Sales & Marketing Management, 659964, Six Sigma, 268150, Strategy, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books, 268315, Advertising, 268314, Sales & Marketing, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books, 268322, Market Research, 268314, Sales & Marketing, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books, 268326, Research, 268314, Sales & Marketing, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books

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Cases in Consumer Behaviour - Antonides Van Raaij, W. Fred Antonides, Gerrit
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Antonides Van Raaij, W. Fred Antonides, Gerrit:
Cases in Consumer Behaviour - Paperback

ISBN: 9780471987819

[ED: Taschenbuch], [PU: JOHN WILEY & SONS INC / John Wiley & Sons], Eine Sammlung von Fallstudien zum Thema Kundenverhalten: Untersucht werden mentale, emotionale und physische Aspekte, die bei der Auswahl, dem Kauf, der Benutzung und der Entsorgung von Produkten oder Dienstleistungen eine Rolle spielen. Gedacht ist der Band als Ergänzung und Arbeitsmittel zum Lehrbuch "Consumer Behaviour: A New Perspective". (03/99) X,170 Seiten - 223 x 181 mm Versandfertig in 2-4 Wochen, [SC: 0.00], Neuware, gewerbliches Angebot

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Cases in Consumer Behaviour - Gerrit Antonides
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Gerrit Antonides:
Cases in Consumer Behaviour - Paperback

ISBN: 9780471987819

ID: 9780471987819

Cases in Consumer Behaviour Cases-in-Consumer-Behaviour~~Antonides Business>Marketing Strategies>Marketing Strategies Paperback, Wiley

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Details of the book
Cases in Consumer Behaviour
Author:

Antonides; Van Raaij, W. Fred; Antonides, Gerrit

Title:

Cases in Consumer Behaviour

ISBN:

Eine Sammlung von Fallstudien zum Thema Kundenverhalten: Untersucht werden mentale, emotionale und physische Aspekte, die bei der Auswahl, dem Kauf, der Benutzung und der Entsorgung von Produkten oder Dienstleistungen eine Rolle spielen. Gedacht ist der Band als Ergänzung und Arbeitsmittel zum Lehrbuch "Consumer Behaviour: A New Perspective". (03/99)

Details of the book - Cases in Consumer Behaviour


EAN (ISBN-13): 9780471987819
ISBN (ISBN-10): 0471987816
Paperback
Publishing year: 1999
Publisher: John Wiley & Sons
180 Pages
Weight: 0,263 kg
Language: eng/Englisch

Book in our database since 10.12.2007 10:47:15
Book found last time on 17.05.2017 15:53:01
ISBN/EAN: 9780471987819

ISBN - alternate spelling:
0-471-98781-6, 978-0-471-98781-9


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