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Store Wars: The Battle for Mindspace and Shelfspace - Judith Corstjens; Marcel Corstjens
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Judith Corstjens; Marcel Corstjens:
Store Wars: The Battle for Mindspace and Shelfspace - used book

ISBN: 0471987654

ID: 3187170

Store Wars The battle for mindspace and shelfspace Judith Corstjens, Arrow Consultancy, Bois--le--Rois, France and Marcel Corstjens, Professor of Marketing Insead, Fontainebleau, France Fast moving consumer goods (FMCG) marketing has become a struggle between manufacturers and retailers for control of Mindspace and Shelfspace. Partnership is seen as an Indian wrestling match between manufacturers and retailers: co--operation can only be gained from a position of strength. Marketing for FMCG manufacturers now involves understanding retailers, their business and marketing strategies, their strengths and their limitations. The major aim of modern marketing is to affect the balance of power between retailers and their suppliers. Store Wars sets out to equip the reader to thrive in this climate. "Advertising agencies are in a unique and sensitive position as mercenaries in the battle between manufacturers and retailers. They work for both sides. This book provides, with its concept of mindspace and shelfspace, a profound and contemporary insight into the anatomy of branding on both sides of the divide." Martin Boase, Chairman, Omicom UK plc "The battle for mindspace and shelfspace provides a practical framework within which FMCG managers will need to test, adjust or even fundamentally change their strategic address. It describes the new reality." Dominic Cadbury, Executive Chairman, Cadbury Schweppes plc "Marcel and Judy have brought to bear their intellectual prowess and institut business,business and finance,business and investing,consumer behavior,economics,marketing,marketing and sales,sales,sales and selling,textbooks Marketing & Sales, Wiley

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Store Wars: The Battle for Mindspace and Shelfspace - Judith Corstjens, Marcel Corstjens
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Judith Corstjens, Marcel Corstjens:
Store Wars: The Battle for Mindspace and Shelfspace - Paperback

ISBN: 9780471987659

ID: 896996576

Wiley. Paperback. GOOD. Gently used may contain ex-library markings, possibly has some light highlighting, textual notations, and or underlining. Text is still easily readable., Wiley

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Store Wars: The Battle for mindspace and shelfspace
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Store Wars: The Battle for mindspace and shelfspace - used book

1999, ISBN: 9780471987659

ID: 9beaa661a97d2ee2ecdb41a09a110467

Binding:Taschenbuch,Edition:1. Auflage,Label:Wiley,Publisher:Wiley,NumberOfItems:1,PackageQuantity:1,medium:Taschenbuch,numberOfPages:314,publicationDate:1999-06-22,ISBN:0471987654 Taschenbuch, Wiley

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Store Wars: The Battle for mindspace and shelfspace - Judith Corstjens
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Judith Corstjens:
Store Wars: The Battle for mindspace and shelfspace - Paperback

1999, ISBN: 9780471987659

ID: 644000057

John Wiley & Sons, 1999. This book has soft covers. Ex-library, In fair condition, suitable as a study copy., John Wiley & Sons, 1999

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Store wars the battle for mindspace and shelfspace
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Store wars the battle for mindspace and shelfspace - new book

ISBN: 9780471987659

ID: Da2c141e1b6e9a5772e2b647a98b6f716

Van dit artikel (9780471987659 / Store wars the battle for mindspace and shelfspace) is nog geen omschrijving beschikbaar. NL true, [PU: Wiley]

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Details of the book
Store Wars: The Battle for Mindspace and Shelfspace
Author:

Corstjens; Corstjens, Judith; Corstjens, Marcel

Title:

Store Wars: The Battle for Mindspace and Shelfspace

ISBN:

Profitabilität auf lange Sicht zu erreichen, hilft Ihnen dieser Band - durch eine eingehende Analyse der Wechselwirkungen zwischen Hersteller und Einzelhändler. Jeder, der sich mit Belangen der Loyalität von Kunden, des Marketings im Handel, der Produktion eigener Labels und Ähnlichem beschäftigen muß, findet wertvolle Einblicke und Ratschläge. Mit zahlreichen Beispielen und Illustrationen. (03/99)

Details of the book - Store Wars: The Battle for Mindspace and Shelfspace


EAN (ISBN-13): 9780471987659
ISBN (ISBN-10): 0471987654
Paperback
Publishing year: 1999
Publisher: John Wiley & Sons
314 Pages
Weight: 0,467 kg
Language: eng/Englisch

Book in our database since 05.06.2007 15:59:24
Book found last time on 28.03.2017 15:32:26
ISBN/EAN: 9780471987659

ISBN - alternate spelling:
0-471-98765-4, 978-0-471-98765-9


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