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Marketing Research. - David A. Aaker / George S. Day
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David A. Aaker / George S. Day:

Marketing Research. - hardcover

1990, ISBN: 0471613517

ID: 10742522166

[EAN: 9780471613510], [SC: 4.95], [PU: Wiley, 1990, 4. Aufl./ 4th ed., 784 S./pp., ill. OPpbnd. / Hardcover. (0-471-61351-7)], Business & Economics|Marketing|Research, Book in ENGLISH / This book is a revised version of one of the standard texts for marketing research. It features new material on topics like the uses of scanner data, geocoding, and ethics in research, along with many new examples and discussion questions throughout, plus ten new cases, two on ethical issues. To give students more insight into just what is and is not possible with market research the text provides complete coverage of the most current and advanced marketing research methodologies, including their limitations and potential for enhancing research results. To demonstrate to students how different kinds of research and information are used in various contexts and to make effective decisions three chapters provide in-depth discussion of applications of research in advertising, marketing analysis, forecasting and new product development. (entwerteter Archivstempel auf der Impressumseite - sonst SEHR gutes sauberes Exemplar) Sprache: Englisch Gewicht in Gramm: 1600

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Hofbuchhandlung Löwenberg - Antiquariat, Löwenberger Land OT Löwenberg, BR, Germany [51200686] [Rating: 5 (von 5)]
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Marketing Research. - David A. Aaker / George S. Day
book is out-of-stock
(*)

David A. Aaker / George S. Day:

Marketing Research. - hardcover

1990, ISBN: 0471613517

ID: 190523

4. Aufl./ 4th ed. ill. OPpbnd. / Hardcover. Gebundene Ausgabe Book in ENGLISH / This book is a revised version of one of the standard texts for marketing research. It features new material on topics like the uses of scanner data, geocoding, and ethics in research, along with many new examples and discussion questions throughout, plus ten new cases, two on ethical issues. To give students more insight into just what is and is not possible with market research the text provides complete coverage of the most current and advanced marketing research methodologies, including their limitations and potential for enhancing research results. To demonstrate to students how different kinds of research and information are used in various contexts and to make effective decisions three chapters provide in-depth discussion of applications of research in advertising, marketing analysis, forecasting and new product development. (entwerteter Archivstempel auf der Impressumseite - sonst SEHR gutes sauberes Exemplar) ohne Angabe, [PU:Wiley, 1990, 4. Aufl./ 4th ed., 784 S./pp., ill. OPpbnd. / Hardcover. (0-471-61351-7)]

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Marketing Research. - David A. Aaker / George S. Day
book is out-of-stock
(*)
David A. Aaker / George S. Day:
Marketing Research. - hardcover

1990

ISBN: 0471613517

ID: 190523

4. Aufl./ 4th ed. ill. OPpbnd. / Hardcover. Book in ENGLISH / This book is a revised version of one of the standard texts for marketing research. It features new material on topics like the uses of scanner data, geocoding, and ethics in research, along with many new examples and discussion questions throughout, plus ten new cases, two on ethical issues. To give students more insight into just what is and is not possible with market research the text provides complete coverage of the most current and advanced marketing research methodologies, including their limitations and potential for enhancing research results. To demonstrate to students how different kinds of research and information are used in various contexts and to make effective decisions three chapters provide in-depth discussion of applications of research in advertising, marketing analysis, forecasting and new product development. (entwerteter Archivstempel auf der Impressumseite - sonst SEHR gutes sauberes Exemplar) Versand D: 4,95 EUR, [PU:Wiley, 1990, 4. Aufl./ 4th ed., 784 S./pp., ill. OPpbnd. / Hardcover. (0-471-61351-7)]

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Marketing Research - David A Aaker
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David A Aaker:
Marketing Research - new book

1990, ISBN: 9780471613510

Das BuchMarketing Researchkönnte eine längere Lieferzeit habenSie zahlen eine Versandpauschale für bis zu fünf BücherTyp:bookMarketing Research, [SC: 0.00], Neuware, gewerbliches Angebot, [GW: 1377g], [PU: Wiley]

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Marketing Research - David A. Aaker
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David A. Aaker:
Marketing Research - hardcover

ISBN: 9780471613510

ID: 9780471613510

Marketing Research Marketing-Research~~David-A-Aaker Business>Marketing Strategies>Marketing Strategies Hardcover, Wiley, John & Sons, Incorporated

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Details of the book
Marketing Research
Author:

David A. Aaker, George S. Day

Title:

Marketing Research

ISBN:

9780471613510

Details of the book - Marketing Research


EAN (ISBN-13): 9780471613510
ISBN (ISBN-10): 0471613517
Hardcover
Publishing year: 1990
Publisher: John Wiley & Sons Inc

Book in our database since 14.03.2008 04:16:37
Book found last time on 17.02.2017 22:43:21
ISBN/EAN: 9780471613510

ISBN - alternate spelling:
0-471-61351-7, 978-0-471-61351-0

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