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V. Kumar, David A. Aaker, George S. Day:

Essentials of Marketing Research - hardcover

ISBN: 9780471170686

Wiley. Hardcover. GOOD. Spine creases, wear to binding and pages from reading. May contain limited notes, underlining or highlighting that does affect the text. Possible ex library copy… More...

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V. Kumar:

Essentials of Marketing Research - hardcover

1998, ISBN: 9780471170686

John Wiley & Sons, 1998. This book has hardback covers. Ex-library, With usual stamps and markings, In fair condition, suitable as a study copy. Please note the Image in this li… More...

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Kumar, V.; Etc.; Aaker, D A; Day, G.S.:
Essentials of Marketing Research - hardcover

1998

ISBN: 0471170682

[EAN: 9780471170686], [PU: John Wiley and Sons (WIE)], Befriedigend/Good: Durchschnittlich erhaltenes Buch bzw. Schutzumschlag mit Gebrauchsspuren, aber vollständigen Seiten. / Describes … More...

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V. Kumar, David A. Aaker, George S. Day:
Essentials of Marketing Research - hardcover

1998, ISBN: 9780471170686

[ Edition: first ]. Good Condition. [ No Hassle 30 Day Returns ][ Ships Daily ] [ Underlining/Highlighting: NONE ] [ Writing: NONE ] Publisher: Wiley Pub Date: 11/23/1998 Binding: Ha… More...

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V. Kumar:
Essentials of Marketing Research - hardcover

1998, ISBN: 9780471170686

John Wiley & Sons, 1998. This book has hardback covers. Ex-library, With usual stamps and markings, In poor condition, suitable as a reading copy., John Wiley & Sons, 1998, 0

Shipping costs: EUR 9.35 Anybook Ltd

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Bibliographic data of the best matching book

Details of the book
Essentials of Marketing Research

Managers all over the world make decisions on product and service related issues on a regular basis. Defining, generating, managing and interpreting information becomes an integral part of every organization. Readers of this book are presented with an overview of the major steps in the marketing research process. The book starts by detailing the importance of marketing research and the role it plays in the organization and how it helps with managerial decision making. The book then takes a micro-level approach, detailing each step of the marketing research process. The applications of marketing research, such as brand equity, customer satisfaction, and relationship marketing as also covered.

Details of the book - Essentials of Marketing Research


EAN (ISBN-13): 9780471170686
ISBN (ISBN-10): 0471170682
Hardcover
Publishing year: 1999
Publisher: John Wiley & Sons

Book in our database since 2008-02-17T16:31:17-05:00 (New York)
Detail page last modified on 2021-10-24T07:01:57-04:00 (New York)
ISBN/EAN: 9780471170686

ISBN - alternate spelling:
0-471-17068-2, 978-0-471-17068-6
Alternate spelling and related search-keywords:
Book author: aaker kumar, aaker david, day
Book title: essentials marketing research


Information from Publisher

Author: V Kumar; David A Aaker; George S Day
Title: Essentials of Marketing Research
Publisher: John Wiley & Sons
624 Pages
Weight: 1,314 kg
49,90 € (DE)
88,00 CHF (CH)
Not available (reason unspecified)

00; GB


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